Experience

Macquarie University Incubator

• Australia
• Education Administration Programs
• 1 - 100 Employee

• Program Lead

  • Sep 2022 - Present

  - Responsible for designing and developing education programs for resident startups and students, finding suitable expert trainers, academics, and mentors.- Manage the maintenance of the education programs and related events on internal and external communication channels, liaising with several stakeholders.- Coordinate and provide guidance to Project Officers and other staff to deliver the Incubator education programs.- Coordinate the end-to-end delivery of Incubator program activities and events such as Pitch Final, Student Pitch Competition and Demo Day.

• Project Officer

  • Oct 2020 - Sep 2022

  - Management of all communication channels including social media (LinkedIn, Facebook, Twitter, and Instagram), four newsletters and website update- Planning and execution of acquisition campaign for new resident members through internal and external channels such as the university’s faculties, Sydney Startup Hub, Spark Festival, CMPID, CSIRO, amongst others- Development of digital assets and promotional material such as social media content, booklets, amongst others to assist with the top-of-mind awareness of the Incubator within the University, Macquarie Park and the Sydney Innovation Ecosystem- Coordination and delivery of the Incubator programs and activities, assisting the Incubator manager in the development and implementation of procedures and processes to assist with the continual effective and efficient deliver of events, programs and relevant activities- Build and maintain effective relationships with external suppliers and key stakeholders to engage and promote the Incubator program and its activities



Scoopi

• Morocco
• Communications Equipment Manufacturing
• 1 - 100 Employee

• Marketing and Graphic Design

  • Sep 2020 - Jan 2021



Macquarie University

• Australia
• Higher Education
• 700 & Above Employee

• Data Entry Assistant

  • Jun 2020 - Aug 2020

  Administrative support for the Accessibility Services team by transferring legacy information to support the transition to a new case management system.

• Student Communicator

  • Apr 2020 - Jun 2020

  Weekly written posts and photographs for the Macquarie MQ Scoop Blog about student life and other relevant topics to engage and connect with the student community.



GSK

• United Kingdom
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Brand Coordinator OTC

  • 2018 - 2019

  - Managed 5 brands (Lamisil, Excedrin, ProctoGlyvenol, Mejoral and Capent) representing 10% of the company portfolio. - I oversaw the implementation of local artwork and coordinated innovation projects and meetings. - I developed the local artwork policy for appropriate product packaging and trained the Marketing and Quality teams to ensure its harmonized corporate deployment. - I revamped and streamlined innovation meetings with a clear, disciplined approach to presentations and documentation of allocated responsibilities as well as reduced meeting duration by 50%.

• Sales Force Analyst

  • 2017 - 2018

  - Responsible for the implementation of a new CRM system, giving administrative support to 18 sales representatives, establishing and measuring KPIs and paying incentives. - I successfully implemented a new sales CRM (Veeva) to track and report medical interactions which contributed to a 50% reduction of administrative tasks and allowed 100% traceability of medical samples. I trained 18 sales representatives in one week for the correct use of the system.- I developed a targeting and segmentation strategy aligned to local market needs which increased the medical universe by 40% and allowed the implementation of a remote detailing pilot test in 3 states.- I developed a local procedure for incentive payment to ensure the adherence to company policies and brand strategy that allowed the medical recommendation to represent 40% of total Sensodyne sales.

• Marketing Trainee Skin Health

  • 2016 - 2017

  In charge of supporting activities for the brand Hinds (body cream), control of the advertising and promotion budget and coordination of external agencies for marketing activities.



Orel Comercial

• Mexico
• Manufacturing
• 1 - 100 Employee

• Marketing Coordinator

  • 2015 - 2016

  - In charge of account follow up (small and medium local companies and baby formulas), design of printed materials and development of social media strategies as well as community management for 2 accounts. - I supported the Danone Baby Nutrition account by solving an issue with promotional materials, which allowed us to add it as a permanent client becoming the first global company in our portfolio. - In charge of account follow up (small and medium local companies and baby formulas), design of printed materials and development of social media strategies as well as community management for 2 accounts. - I supported the Danone Baby Nutrition account by solving an issue with promotional materials, which allowed us to add it as a permanent client becoming the first global company in our portfolio.



On Screen Films

• Entertainment Providers
• 1 - 100 Employee

• Marketing Coordinator

  • 2014 - 2015

  - Development of a new company division for the commercialization of mobile accessories and collaboration with international suppliers. - I developed the first product catalogue that was launched in Mexico and participated in presentations with clients which allowed the brand to be introduced at Blockbuster and Soriana (Mexican Retailer). - I participated in the supervision of 5 own stores in the Mexican subway system that allowed the introduction of low cost products line. - Development of a new company division for the commercialization of mobile accessories and collaboration with international suppliers. - I developed the first product catalogue that was launched in Mexico and participated in presentations with clients which allowed the brand to be introduced at Blockbuster and Soriana (Mexican Retailer). - I participated in the supervision of 5 own stores in the Mexican subway system that allowed the introduction of low cost products line.



Eli Lilly and Company

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Sales Representative Primary Care Diabetes Division

  • 2012 - 2014

  - Responsible for the promotion of diabetes products Trayenta, Competact, Zactos and Cymbalta in center and southern neighborhoods in Mexico City (Coyoacán, Del Valle, Roma, Condesa, Juárez and Doctores) and follow up with pharmacies’ inventories to ensure product availability. - I increased medical prescription of Trayenta in Coyoacán, moving the territory from 5th quintile to 2nd in less than a year. This allowed me to be hired permanently and was moved to the Roma territory that has a bigger concentration of medical specialties. - I maintained my territory coverage and frequency above 95% which allowed me to develop relevant and trustworthy relationships with healthcare professionals to increase medical prescription and product demand



Novartis Consumer Health

• Switzerland
• Pharmaceutical Manufacturing

• Marketing Intern OTC - Pain Category

  • 2010 - 2011

  - In charge of supporting Excedrin and Voltaren, coordinating creative agencies and marketing budget. Preparation of materials for submission to the Bureau of Health. - I participated in the launch of Excedrin in Mexico working closely with creative agencies for brand activation activities as well as developing print materials and point of sale displays. - I collaborated in the launch of Voltaren Dolo 25 mg in Mexico, including qualitative market research for main claims, print materials and TV commercials.