Erika Cole

Associate Director at Goodway Group
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Contact Information
us****@****om
(386) 825-5501
Location
Frisco, Texas, United States, US

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Credentials

  • Ad Serving Fundamentals
    Adform
    Oct, 2020
    - Nov, 2024
  • Edge Academy Certified: Marketing Foundations
    The Trade Desk
    Apr, 2017
    - Nov, 2024
  • Edge Academy Certified: Data-Driven Planning
    The Trade Desk
  • Edge Academy Certified: Data-Driven Planning
    The Trade Desk

Experience

    • United States
    • Advertising Services
    • 300 - 400 Employee
    • Associate Director
      • Sep 2021 - Present

    • Account Manager
      • Apr 2021 - Sep 2021

    • Media Solutions Manager
      • May 2020 - Apr 2021

    • Media Investment Manager Asia Pacific
      • Jul 2019 - May 2020

    • Digital Media Strategist
      • Apr 2019 - Jul 2019

    • Associate Digital Media Strategist
      • Mar 2018 - Apr 2019

    • Digital Media Coordinator
      • Mar 2017 - Mar 2018

      The Trade Desk, DBM, DCM, DDM, CCMS, Factual, Prisma, Adelphic, VideoAmp, Comscore, Tableau

  • Ad2Dallas
    • Dallas/Fort Worth Area
    • Social Media Chair I Board of Directors
      • Jun 2016 - Jun 2017

      • Direct social media and analytics efforts on behalf of the organization in an effort to promote and advance our participation in the local, regional and national level of Ad2. • Develop and oversee content marketing strategy aimed to build and engage participation in the local advertising/marketing industry. • Responsible for securing desirable publicity, and promoting the overall standing of Ad2Dallas within the community. • Direct social media and analytics efforts on behalf of the organization in an effort to promote and advance our participation in the local, regional and national level of Ad2. • Develop and oversee content marketing strategy aimed to build and engage participation in the local advertising/marketing industry. • Responsible for securing desirable publicity, and promoting the overall standing of Ad2Dallas within the community.

    • United States
    • Advertising Services
    • 400 - 500 Employee
    • Junior Media Planner
      • Aug 2015 - Feb 2017

      Nissan Division Assist in the development and implementation of media campaigns including National & local broadcast television (including cable), local radio, outdoor, local print & digital in 45 DMAs across the US Nissan Division Assist in the development and implementation of media campaigns including National & local broadcast television (including cable), local radio, outdoor, local print & digital in 45 DMAs across the US

    • Contract Marketer
      • Jan 2015 - Jul 2015

      • Produce all aesthetics for the brand, such as website graphics, email signatures, thank you cards, sponsorship advertisements and banner ads • Help plan media buys in local traditional media • Manage all all social media as well as copywriting on company website • Produce all aesthetics for the brand, such as website graphics, email signatures, thank you cards, sponsorship advertisements and banner ads • Help plan media buys in local traditional media • Manage all all social media as well as copywriting on company website

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Media Planner Intern
      • Jan 2015 - May 2015

      • Assisted media planners in their daily tasks, helped plan media buys for ABC Rodeo in both traditional and digital media • Gained experience in multiple agency roles (Account services, creative, brand planning and digital) • Copywriting website content for clients such as Crude Hands, Battery Joe, Diamontrigue, Dix Hat Band, O’Tool and Taco Villa • In charge of monitoring and updating all clients’ social media platforms including Twitter, Facebook, and Instragram • Researching… Show more • Assisted media planners in their daily tasks, helped plan media buys for ABC Rodeo in both traditional and digital media • Gained experience in multiple agency roles (Account services, creative, brand planning and digital) • Copywriting website content for clients such as Crude Hands, Battery Joe, Diamontrigue, Dix Hat Band, O’Tool and Taco Villa • In charge of monitoring and updating all clients’ social media platforms including Twitter, Facebook, and Instragram • Researching markets and competition for Crude Hands Gloves and Battery Joe • Creative brainstorming for new campaigns for Taco Villa, Diamontrigue, and Crude Hands • Assisted in the preparation of storyboard presentations to clients • Assisted with administrative duties to keep office moving smoothly Show less • Assisted media planners in their daily tasks, helped plan media buys for ABC Rodeo in both traditional and digital media • Gained experience in multiple agency roles (Account services, creative, brand planning and digital) • Copywriting website content for clients such as Crude Hands, Battery Joe, Diamontrigue, Dix Hat Band, O’Tool and Taco Villa • In charge of monitoring and updating all clients’ social media platforms including Twitter, Facebook, and Instragram • Researching… Show more • Assisted media planners in their daily tasks, helped plan media buys for ABC Rodeo in both traditional and digital media • Gained experience in multiple agency roles (Account services, creative, brand planning and digital) • Copywriting website content for clients such as Crude Hands, Battery Joe, Diamontrigue, Dix Hat Band, O’Tool and Taco Villa • In charge of monitoring and updating all clients’ social media platforms including Twitter, Facebook, and Instragram • Researching markets and competition for Crude Hands Gloves and Battery Joe • Creative brainstorming for new campaigns for Taco Villa, Diamontrigue, and Crude Hands • Assisted in the preparation of storyboard presentations to clients • Assisted with administrative duties to keep office moving smoothly Show less

  • Independent Reseach Study
    • Texas Tech University
    • Communications Coordinator for Dr. Marcus Tanner
      • Jan 2015 - May 2015

      • Managed all social media for Alpha Iota Sigma Honor Society, and Texas Tech integrative studies on Facebook and Twitter • Directed Dr. Marcus Tanner’s communications with all 12 Alpha Iota Sigma Chapters across the United States • Created a forum for all Alpha Iota Sigma Students to engage in interdisciplinary collaboration • Trained replacement Media Coordinator for the fall semester of 2015 in order to ensure a smooth transition • Managed all social media for Alpha Iota Sigma Honor Society, and Texas Tech integrative studies on Facebook and Twitter • Directed Dr. Marcus Tanner’s communications with all 12 Alpha Iota Sigma Chapters across the United States • Created a forum for all Alpha Iota Sigma Students to engage in interdisciplinary collaboration • Trained replacement Media Coordinator for the fall semester of 2015 in order to ensure a smooth transition

    • DJ/ Radio Host
      • Sep 2013 - May 2014

      • Drafted creative scripts and original content for the KTXT radio show on a weekly basis • Responded to listeners during broadcasts via phone, and multiple social media platforms • Operated complex equipment including a sound board and sound system during broadcasts • Drafted creative scripts and original content for the KTXT radio show on a weekly basis • Responded to listeners during broadcasts via phone, and multiple social media platforms • Operated complex equipment including a sound board and sound system during broadcasts

Education

  • Texas Tech University
    Bachelor's degree, Communication and Media Studies- Advertising
    2011 - 2015

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