Erika Cole
Associate Director at Goodway Group- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Credentials
-
Ad Serving Fundamentals
AdformOct, 2020- Nov, 2024 -
Edge Academy Certified: Marketing Foundations
The Trade DeskApr, 2017- Nov, 2024 -
Edge Academy Certified: Data-Driven Planning
The Trade Desk -
Edge Academy Certified: Data-Driven Planning
The Trade Desk
Experience
-
Goodway Group
-
United States
-
Advertising Services
-
300 - 400 Employee
-
Associate Director
-
Sep 2021 - Present
-
-
Account Manager
-
Apr 2021 - Sep 2021
-
-
Media Solutions Manager
-
May 2020 - Apr 2021
-
-
Media Investment Manager Asia Pacific
-
Jul 2019 - May 2020
-
-
Digital Media Strategist
-
Apr 2019 - Jul 2019
-
-
Associate Digital Media Strategist
-
Mar 2018 - Apr 2019
-
-
Digital Media Coordinator
-
Mar 2017 - Mar 2018
The Trade Desk, DBM, DCM, DDM, CCMS, Factual, Prisma, Adelphic, VideoAmp, Comscore, Tableau
-
-
-
Ad2Dallas
-
Dallas/Fort Worth Area
-
Social Media Chair I Board of Directors
-
Jun 2016 - Jun 2017
• Direct social media and analytics efforts on behalf of the organization in an effort to promote and advance our participation in the local, regional and national level of Ad2. • Develop and oversee content marketing strategy aimed to build and engage participation in the local advertising/marketing industry. • Responsible for securing desirable publicity, and promoting the overall standing of Ad2Dallas within the community. • Direct social media and analytics efforts on behalf of the organization in an effort to promote and advance our participation in the local, regional and national level of Ad2. • Develop and oversee content marketing strategy aimed to build and engage participation in the local advertising/marketing industry. • Responsible for securing desirable publicity, and promoting the overall standing of Ad2Dallas within the community.
-
-
-
Zimmerman Advertising
-
United States
-
Advertising Services
-
400 - 500 Employee
-
Junior Media Planner
-
Aug 2015 - Feb 2017
Nissan Division Assist in the development and implementation of media campaigns including National & local broadcast television (including cable), local radio, outdoor, local print & digital in 45 DMAs across the US Nissan Division Assist in the development and implementation of media campaigns including National & local broadcast television (including cable), local radio, outdoor, local print & digital in 45 DMAs across the US
-
-
-
ERA Troy Realtors Agent Gail Lamb
-
Lubbock, Texas
-
Contract Marketer
-
Jan 2015 - Jul 2015
• Produce all aesthetics for the brand, such as website graphics, email signatures, thank you cards, sponsorship advertisements and banner ads • Help plan media buys in local traditional media • Manage all all social media as well as copywriting on company website • Produce all aesthetics for the brand, such as website graphics, email signatures, thank you cards, sponsorship advertisements and banner ads • Help plan media buys in local traditional media • Manage all all social media as well as copywriting on company website
-
-
-
GriffinWink Advertising
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Media Planner Intern
-
Jan 2015 - May 2015
• Assisted media planners in their daily tasks, helped plan media buys for ABC Rodeo in both traditional and digital media • Gained experience in multiple agency roles (Account services, creative, brand planning and digital) • Copywriting website content for clients such as Crude Hands, Battery Joe, Diamontrigue, Dix Hat Band, O’Tool and Taco Villa • In charge of monitoring and updating all clients’ social media platforms including Twitter, Facebook, and Instragram • Researching… Show more • Assisted media planners in their daily tasks, helped plan media buys for ABC Rodeo in both traditional and digital media • Gained experience in multiple agency roles (Account services, creative, brand planning and digital) • Copywriting website content for clients such as Crude Hands, Battery Joe, Diamontrigue, Dix Hat Band, O’Tool and Taco Villa • In charge of monitoring and updating all clients’ social media platforms including Twitter, Facebook, and Instragram • Researching markets and competition for Crude Hands Gloves and Battery Joe • Creative brainstorming for new campaigns for Taco Villa, Diamontrigue, and Crude Hands • Assisted in the preparation of storyboard presentations to clients • Assisted with administrative duties to keep office moving smoothly Show less • Assisted media planners in their daily tasks, helped plan media buys for ABC Rodeo in both traditional and digital media • Gained experience in multiple agency roles (Account services, creative, brand planning and digital) • Copywriting website content for clients such as Crude Hands, Battery Joe, Diamontrigue, Dix Hat Band, O’Tool and Taco Villa • In charge of monitoring and updating all clients’ social media platforms including Twitter, Facebook, and Instragram • Researching… Show more • Assisted media planners in their daily tasks, helped plan media buys for ABC Rodeo in both traditional and digital media • Gained experience in multiple agency roles (Account services, creative, brand planning and digital) • Copywriting website content for clients such as Crude Hands, Battery Joe, Diamontrigue, Dix Hat Band, O’Tool and Taco Villa • In charge of monitoring and updating all clients’ social media platforms including Twitter, Facebook, and Instragram • Researching markets and competition for Crude Hands Gloves and Battery Joe • Creative brainstorming for new campaigns for Taco Villa, Diamontrigue, and Crude Hands • Assisted in the preparation of storyboard presentations to clients • Assisted with administrative duties to keep office moving smoothly Show less
-
-
-
Independent Reseach Study
-
Texas Tech University
-
Communications Coordinator for Dr. Marcus Tanner
-
Jan 2015 - May 2015
• Managed all social media for Alpha Iota Sigma Honor Society, and Texas Tech integrative studies on Facebook and Twitter • Directed Dr. Marcus Tanner’s communications with all 12 Alpha Iota Sigma Chapters across the United States • Created a forum for all Alpha Iota Sigma Students to engage in interdisciplinary collaboration • Trained replacement Media Coordinator for the fall semester of 2015 in order to ensure a smooth transition • Managed all social media for Alpha Iota Sigma Honor Society, and Texas Tech integrative studies on Facebook and Twitter • Directed Dr. Marcus Tanner’s communications with all 12 Alpha Iota Sigma Chapters across the United States • Created a forum for all Alpha Iota Sigma Students to engage in interdisciplinary collaboration • Trained replacement Media Coordinator for the fall semester of 2015 in order to ensure a smooth transition
-
-
-
The Raider KTXT 88.1
-
Texas Tech
-
DJ/ Radio Host
-
Sep 2013 - May 2014
• Drafted creative scripts and original content for the KTXT radio show on a weekly basis • Responded to listeners during broadcasts via phone, and multiple social media platforms • Operated complex equipment including a sound board and sound system during broadcasts • Drafted creative scripts and original content for the KTXT radio show on a weekly basis • Responded to listeners during broadcasts via phone, and multiple social media platforms • Operated complex equipment including a sound board and sound system during broadcasts
-
-
Education
-
Texas Tech University
Bachelor's degree, Communication and Media Studies- Advertising