Erika Buttigieg
Digital Marketing Manager at MadeYou- Claim this Profile
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English Native or bilingual proficiency
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Maltese Native or bilingual proficiency
Topline Score
Bio
Credentials
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Certified Digital Marketing Professional
Digital Marketing InstituteMar, 2018- Nov, 2024 -
Getting the Return on Investment from Digital Marketing
The Up Academy for Executive PerformanceMar, 2017- Nov, 2024 -
Marketing Through Facebook Masterclass
Innovaxin International LtdSep, 2016- Nov, 2024
Experience
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MadeYou
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Malta
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Professional Training and Coaching
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1 - 100 Employee
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Digital Marketing Manager
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Jun 2021 - Present
• Creating and scheduling/posting content.• Creating and monitoring paid ads on various social media platforms• Generating engaging newsletters.• Optimising company websites.• Responding to social media interactions.• Pulling and reviewing analytics to optimise marketing statistics.
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Digital Marketing Team Lead
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Oct 2018 - Jun 2021
• Plan, develop and implement effective digital marketing campaigns.• Write copy for marketing collateral.• Understand the client's profile and adapt creatively to match how the client wants to be perceived.• Monitor campaign spends against a budget, keep accurate records and check to spend against performance.• Undertake analysis of monthly marketing to ensure targeted areas are met, and produce a monthly client report providing an update on performance with recommendations for moving forward.• Research client’s competitors to ensure that we are adapting our creative to be engaging in a competitive environment.
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Social Media Specialist
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Jan 2018 - Oct 2018
• Generate content that builds meaningful connections and encourages community members to take action and engage.• Process all posts in a timely, accurate and courteous manner.• Develop and maintain a good working knowledge of the clients' products, services and systems.• Listen to the social media community and reach out to engage and support.• Moderate all user-generated content in line with the moderation policy of the client.• Collaborate with other colleagues to manage clients' and companies' reputations, key players, influencers and actions.• Deliver proactive social media plans for key campaigns or events.• Ensure that the provision of excellent service levels is maintained.
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Graphic Designer
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Sep 2014 - Jan 2018
• Interpret the business needs and develop a concept to suit this purpose.• Develop design briefs by gathering information and data through research.• Think creatively to produce new ideas and concepts.• Use innovation to redefine a design brief within the constraints of cost and time.• Present finalised ideas and concepts.• Work with a wide range of media.• Contribute ideas and design artwork to the overall brief.• Work on layouts and artwork pages ready for print or online use.
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EF Education First
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Switzerland
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Education Management
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700 & Above Employee
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Activity Leader
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Jul 2013 - Aug 2013
Working alongside a co-leader to organise and produce a full activity and excursion timetable and ensure a high level of customer service and student satisfaction. Working alongside a co-leader to organise and produce a full activity and excursion timetable and ensure a high level of customer service and student satisfaction.
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Education
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2014 - 2015
MCAST BA (Hons) in Graphic Design and Interactive Media
Bachelor of Arts (Honours), Graphic Design and Interactive Media -
2012 - 2014
MCAST HND Interactive Media
Higher National Diploma, Interactive Media -
2010 - 2012
MCAST ND Computing
National Diploma, Computing Software
Community
