Experience

VCU da Vinci Center

• United States
• Higher Education
• 1 - 100 Employee

• Communications Specialist

  • Jan 2022 - Present



UF Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Social Media Coordinator

  • May 2019 - Feb 2020

  -Write updated social media guidelines and supporting governance documents-Daily monitoring and posting content on flagship social media accounts to increase engagement, positive sentiment and relevance of the brand-Maintain a publishing schedule and develop new strategies for sharing news, marketing, and public relations campaigns using AirTable-Manage the UF Health Hope and Healing blog-Serve as a consultant to other communicators and provide professional development opportunities to improve skills-Lead the social media committee in reviewing applications for new UF Health-affiliated social media channels to ensure they align with the organization's strategic goals and mission-Develop documentation on best practices for evaluating content to share, professionalism, and emerging trends in digital spaces-Conduct audits of existing UF Health-affiliated social media channels and to discover any rogue accounts-Manage projects and workflow using Asana



Virginia Commonwealth University

• United States
• Higher Education
• 700 & Above Employee

• Social Media Strategist

  • Aug 2017 - Apr 2019

  -Community manager for university level social media accounts-Serve as governance leader to develop and organize training opportunities for social media administrators across the university -Work on the social media component of university-level marketing campaigns and other clients around the university including strategic enrollment management (recruitment, yield, and retention), mental health campaigns and other student services -Develop training, research, audit and educate others on social media accessibility -Crisis communication and PR issue management on a variety of levels, but experience managing large situations with VOST-Project management using Trello and AirTable



Virginia Commonwealth University School of the Arts

• United States
• Higher Education
• 100 - 200 Employee

• Social Media Strategist and Admissions Specialist

  • May 2014 - Aug 2017

  In my role at VCUarts, I get to show people how great VCUarts is on the Internet. -Create, curate and manage social media channels for the advancement of the VCUarts brand-Strategic planning to create holistic strategies for engagement with prospective and current students, alumni and the community-Serve as a consultant to the 16 departments and programs to better their social media efforts to achieve their goals-Research, implement and make recommendations for new social media resources-Perform ongoing audits of the competitive social media landscape-Assist with the coordination of events, information and counseling sessions for prospective students and their parents to provide information on the admissions process and university policies-Create recruitment email blasts for the admissions cycle as a part of the communications plan-HR and Timekeeping responsibilities-Project management using Basecamp, later transitioning to Wrike

• Admissions Liaison

  • May 2011 - May 2014

  This was my first full-time position at VCUarts after I graduated. My responsibilities shifted as the needs of the admissions office changed. Most of my time throughout those three years was spent answering application questions from prospective students via phone and email.The second largest task was preparing applications for review by processing admissions documents such as transcripts, reference letters and portfolios. I also spent time on recruitment trips at National Portfolio Day events meeting with students, as well at on campus events such as Open Houses.Some of my duties from this position such as creating email blasts and strategic planning to target for recruiting have carried over into my current position.