Erika Adams

Director of Sales and Sales Marketing at Patterson Flynn
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US
Languages
  • Spanish Native or bilingual proficiency
  • French Limited working proficiency
  • English Native or bilingual proficiency

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Bio

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Experience

    • United States
    • Design Services
    • 1 - 100 Employee
    • Director of Sales and Sales Marketing
      • Jan 2021 - Present

    • Sales Marketing Manager
      • May 2019 - Jan 2021

      Spearheaded account productivity and business growth for the sales team by building new sales reports and initializing database management. Remains involved in sales marketing efforts and in hiring/ training new sales team members. Oversees the operations of the sales marketing department spanning customer database management, marketing communications through the sales team customer service efforts. Key Achievements: -Extracts data in to insights and opportunities for optimization in customer activation -Institutionalized systems for new account activation and engagement that helps sales team increase their new account productivity -Developed a training program to ensure fast and successful on boarding of new sales team members -Works collaboratively with brand marketing and digital teams to produce relevant marketing materials for customer outreach Show less

    • Sales Marketing Coordinator
      • May 2018 - May 2019

      Pioneered a sales activation system that helps the he sales team activate and re-engage customers through extensive customer outreach and marketing communications. Key Achievements: -Creates solution driven approaches for account activation and reactivation -Oversees marketing communications through sales people to their clients -Helps increase overall productivity of accounts by recommending marketing actions for the sales team and tracking outreach through sales activation system. Show less

    • United States
    • Business Consulting and Services
    • Marketing Manager
      • Jan 2018 - May 2018

      Responsible for managing the HealthRede brand as well as managing and planning all marketing collateral, event organization, case study creation, web content, social communication and email campaigns for HealthRede and Alliance partners efforts. Key Achievements: -Works collaboratively with business owners on all campaign implementation including creative, copy and analysis -Played a key role in researching/implementing company marketing tools including a scheduling/analytics platform. -Developed a marketing calendar and executes individual campaigns through content creation, design Show less

    • Sales Manager / Showroom Manager
      • Aug 2015 - Sep 2017

      Spearhead sales profitability and business growth for the Midwest territory while remaining involved in marketing efforts in a multi-faceted role. Oversee end-to-end showroom operations spanning team building/training, database management, trade show coordination, customer service initiatives, and strategic planning. Liaise with 6 manufacturers as a primary point of contact regarding showroom product line planning and execution based on market trend analysis. Key Achievements: -Pioneered new marketing infrastructure comprised of an email marketing platform, a monthly marketing calendar to schedule e-blasts and social media content, and mail distribution of look books and fliers. -Authored 4-5 marketing pieces for distribution on the company’s Facebook page and newsletter to ensure optimal social media presence. -Secured 21 new accounts by blending sales tactics with structured marketing strategies (2016). -Augmented revenue by 36% in one year (2016). -Implemented Showroom Exchange to enhance data accuracy and overall productivity regarding client information management. -Mentored 5 interns and trained 8 staff in accordance with organizational objectives. Show less

    • Sales Representative
      • Jun 2014 - Aug 2015

      • Boosted annual trade show sales by 30% through the utilization of Facebook, Instagram, and email marketing campaigns • Performed a full range of administrative sales support duties for business owner/Sales Director. • Supervised established accounts by contacting clients regularly to establish relationships.

    • Marketing and Sales Intern
      • Sep 2013 - Jun 2014

      • Created effective and dynamic E-Mail marketing campaigns to increase product sales and reach out to new accounts. • Consistently updated Facebook page with brand press, showroom events and promotions.• Handled customer service for all accounts when products were damaged, needed to be returned or exchanged.

  • Swerve Salon
    • Chicago, IL
    • Front Desk Manager
      • Aug 2011 - Aug 2013

      • Played a key role in the salon’s vote as “Chicago’s Best Hair Salon” in the Chicago Reader through intensive marketing. • Successfully created social media marketing campaign to reach out to new customers, increase product sales and promote salon events. • Responsible for training and hiring new front desk staff, and scheduling front desk employees. • Assisted Salon Manager in curating salon events, creating marketing promotions and developing sales goals for salon • Played a key role in the salon’s vote as “Chicago’s Best Hair Salon” in the Chicago Reader through intensive marketing. • Successfully created social media marketing campaign to reach out to new customers, increase product sales and promote salon events. • Responsible for training and hiring new front desk staff, and scheduling front desk employees. • Assisted Salon Manager in curating salon events, creating marketing promotions and developing sales goals for salon

Education

  • Harvard Business School Online
    CORe Credential of Readiness
    2023 - 2023
  • Columbia College Chicago
    Bachelor of Arts (B.A.), Fashion Business
    2011 - 2015
  • LIM College
    Pre-College Program, Fashion Merchandising
    2010 - 2010

Community

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