Owner

• Sep 2016 - Present

- AWI helps small business brands become profitable through marketing and events. - AWI helps small business brands become profitable through marketing and events.

Manager, Brand Experience

• Apr 2023 - Jul 2023

- Responsible for the overall brand experience strategy for the company which included: - Events, social media campaigns, employee engagement and retention, etc. - Built complete event strategy, calendar and budget: - Executed all virtual and in-person internal events to help drive employee engagement and foster a positive brand experience - Together with VP of Marketing, President and Owner, built a Corporate Social Responsibility strategy that helped elevate the brand through philanthropic, environmental and financial efforts - In partnership with HR, helped build an employee journey map, which included onboarding and employee engagement processes - Worked with the Sales team to create VIP experiences for clients and prospects Show less

Marketing and Events Manager

• Apr 2018 - Jul 2020

- Built events role ‘ground-up’, creating processes and an annual events calendar of high caliber internal and external events, to foster company thought leadership and brand awareness - These events included; attendance at tradeshows, speaking engagements, company-owned seminars, the corporate holiday party, and retreat, in addition to smaller celebratory and educational events- Created annual event strategy, planned and executed all events, maintained budgets and event closeout processes, and track and report on all event metrics- Collaborate very closely with the sales team to build and maintain pipeline, attend relevant events, and target appropriate audiences with correct messaging- Worked closely with CEO and other internal stakeholders to build an event schedule that aligns with company goals, objectives, and expertise- Collaborated with internal design team to ensure accurate branding and promotion for all events and other marketing initiatives such as website maintenance- Wrote copy and create blog posts for the company blog- Worked alongside outsourced PR agency to promote and market the company- Maintained social media calendar and initiatives on platforms that include Instagram, Twitter, LinkedIn, YouTube, and Facebook Show less

Event Marketing Coordinator

• May 2017 - Mar 2018

Marketing Specialist - Events

• Jul 2013 - Dec 2016

- Coordinated all logistics for internal and external events from initial planning stages to completion including issue-specific conferences, cocktails, professional development days, and partnership dinners - Acted as point of contact for inquiries and registration from clients and registrants - Developed marketing initiatives to increase attendance at events held by the firm, using email marketing campaigns and updates on firm website - Provided support in website coding and general upkeep of firm website - Sourced and liaised with venues and audio visual suppliers by developing and executing contracts - Coordinated all on site event logistics including set up and tear down - Edited copy for all firm publications and event materials, as well as developed all event collateral - Worked with InterAction, the firm’s CRM, for e-blasts and registration tracking - Maintained firm’s intranet system - Coordinated and developed the firm’s main printed client publication (FTR Quarterly), liaising with internal and external stakeholders from conception to completion, reaching over 12000 clients - Project managed team’s main initiatives while keeping all team members on task and ahead of deadlines - Managed the Summer and Articling Student orientation and training - Responsible for coding and assembling the firm’s bi-weekly email newsletter (HM Monitor) Show less

Event and Logistics Coordinator

• Nov 2011 - Apr 2013

- Responsible for planning and executing the ‘Excellence in Assessment Award’, partnering with the Chartered Institute of Educational Assessors (CIEA) and Durham College (UK), main responsibilities included: - Creating and executing the communication plan and critical path for all internal and external stakeholders including budget, schedules and related activities to complete project deliverables - Sourcing venue and accommodation options to house training program - Working together with the CIEA to deliver training by developing delegate materials, agenda, etc. - Coordinated over 200, online and face-to-face vocational training events a year, in addition to handling invites, booking confirmations, and enrollment of delegates - Managed online event assessors, providing; event material, list of delegates and assistance with online issues - Primary contact for all delegate enquiries Show less

Executive Assistant/Administrative Coordinator

• Sep 2010 - Aug 2011

- Speaker and Delegate Liaison for the Canadian Sponsorship Forum planning committee partnering with Formula 1 and the Octane Group- Involved in creating project plan to ensure project ran to time and budget.- Responsible for planning and recruiting over 400 speakers and delegates. - Performed logistic tasks required by event plan.- Executive Assistant to President, accountable for diary management, minute taking, receipt claim forms, organizing travel, internal meetings, conference bookings and office management.- Planned and executed internal office functions and events including catering, ordering supplies and other administrative tasks. Show less

Assistant Coordinator

• May 2010 - Sep 2010

- Worked with Mattel Inc. on the Canadian Monster High brand launch:- Created and managed project plans for over 30 in-store activations.- Coordinated online contests and website promotions to increase consumer engagement. - Edited copy for the Monster High Media Tradekits and Fearbook to distribute to agency clients.- Involved in the launch of Sports Day in Canada with key partners such as CBC and ParticipACTION:- Worked with in-house creative design team developing outreach tools such as web banners, customizable posters, and e-blast templates for National and Provincial Sport Organizations.- Conducted media outreach, and secured outlets with the Toronto Star and Get Out There Magazine.- Recruited and assisted over 200 clubs and facilities to join Sports Day in Canada.- Collaborated with the Project Lead and Manager on Mattel Inc.’s Hot Wheels Colour Shifter Road Trip:- Completed project metrics showing over 30,000 promotional and educational interactions.- Managed first leg schedule of road trip, securing festival spots and stops and ensuring availability of promotional material.- Managed Brand Ambassadors for the above projects by completing staffing request forms, staffing timesheets, expenses, and monitoring schedules. Show less

Volunteer

• 2010 - 2010

Volunteered for Hala Events Inc. conducting promotional media calls for one of their clients. Set up and helped run auditions for the Teddy Bear Affair 2010 held by the Children’s Aid Foundation with Hala Events Inc. Volunteered for Hala Events Inc. conducting promotional media calls for one of their clients. Set up and helped run auditions for the Teddy Bear Affair 2010 held by the Children’s Aid Foundation with Hala Events Inc.

Mini Soccer Coordinator

• Sep 2009 - Dec 2009

Completed research project on National Sport Organization’s marketing and promotion strategies on Long Term Athlete Development (LTAD) Programs for the CSA to review and gain ideas for LTAD promotional plans. Secured $200,000 in grants shared between over 200 U12 Soccer Clubs to fund Mini Soccer Festivals. Completed a feedback and evaluation document from Mini Soccer Festivals for CSA to improve their program. Completed research project on National Sport Organization’s marketing and promotion strategies on Long Term Athlete Development (LTAD) Programs for the CSA to review and gain ideas for LTAD promotional plans. Secured $200,000 in grants shared between over 200 U12 Soccer Clubs to fund Mini Soccer Festivals. Completed a feedback and evaluation document from Mini Soccer Festivals for CSA to improve their program.

Event Coordinator

• Nov 2008 - Jan 2009

Completed tasks necessary for the execution of the New Year’s Event in downtown Brampton, such as signage, set up, and logistics. Site coordinator, day of, for the New Year’s event, ensured merchandise tents were set up, managed volunteers, and completed all other ad hoc tasks. Completed tasks necessary for the execution of the New Year’s Event in downtown Brampton, such as signage, set up, and logistics. Site coordinator, day of, for the New Year’s event, ensured merchandise tents were set up, managed volunteers, and completed all other ad hoc tasks.