Erika Shook
Public Relations Specialist at BHWell Lab- Claim this Profile
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Bio
Nicole Weber
I worked directly with Erika at Clapp 360. Erika was my go-to for all things social media. Whenever I needed ideas for a social media post, help with copyrighting, a post sent out I reached out to her and she would always respond in a timely manor. Erika is great to collaborate with, extremely outgoing, and always keeps a positive attitude. She made work a better environment. I highly recommend Erika for any social media, digital marketing, or communications role.
Lisa Orye
Working with Erika on integrated marketing campaigns I’ve enjoyed her holistic approach to digital marketing. She looks for innovative ways to reach marketing goals using research and data while holding herself accountable for ethical practices. Erika consistently demonstrates a spirit of collaboration and self-enrichment as she balances complex projects and deadlines. She is a joy to work with and have conversations with around design and marketing.
Nicole Weber
I worked directly with Erika at Clapp 360. Erika was my go-to for all things social media. Whenever I needed ideas for a social media post, help with copyrighting, a post sent out I reached out to her and she would always respond in a timely manor. Erika is great to collaborate with, extremely outgoing, and always keeps a positive attitude. She made work a better environment. I highly recommend Erika for any social media, digital marketing, or communications role.
Lisa Orye
Working with Erika on integrated marketing campaigns I’ve enjoyed her holistic approach to digital marketing. She looks for innovative ways to reach marketing goals using research and data while holding herself accountable for ethical practices. Erika consistently demonstrates a spirit of collaboration and self-enrichment as she balances complex projects and deadlines. She is a joy to work with and have conversations with around design and marketing.
Nicole Weber
I worked directly with Erika at Clapp 360. Erika was my go-to for all things social media. Whenever I needed ideas for a social media post, help with copyrighting, a post sent out I reached out to her and she would always respond in a timely manor. Erika is great to collaborate with, extremely outgoing, and always keeps a positive attitude. She made work a better environment. I highly recommend Erika for any social media, digital marketing, or communications role.
Lisa Orye
Working with Erika on integrated marketing campaigns I’ve enjoyed her holistic approach to digital marketing. She looks for innovative ways to reach marketing goals using research and data while holding herself accountable for ethical practices. Erika consistently demonstrates a spirit of collaboration and self-enrichment as she balances complex projects and deadlines. She is a joy to work with and have conversations with around design and marketing.
Nicole Weber
I worked directly with Erika at Clapp 360. Erika was my go-to for all things social media. Whenever I needed ideas for a social media post, help with copyrighting, a post sent out I reached out to her and she would always respond in a timely manor. Erika is great to collaborate with, extremely outgoing, and always keeps a positive attitude. She made work a better environment. I highly recommend Erika for any social media, digital marketing, or communications role.
Lisa Orye
Working with Erika on integrated marketing campaigns I’ve enjoyed her holistic approach to digital marketing. She looks for innovative ways to reach marketing goals using research and data while holding herself accountable for ethical practices. Erika consistently demonstrates a spirit of collaboration and self-enrichment as she balances complex projects and deadlines. She is a joy to work with and have conversations with around design and marketing.
Credentials
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Harm Reduction 101
Maryland Harm Reduction Training InstituteSep, 2022- Nov, 2024 -
Stigma, Trauma, and People Who Use Drugs
Maryland Harm Reduction Training InstituteSep, 2022- Nov, 2024 -
Counseling on Access to Lethal Means (CALM)
Zero Suicide InstituteMar, 2021- Nov, 2024 -
QPR Suicide Prevention Gatekeeper Program
QPR InstituteMar, 2021- Nov, 2024 -
Adult Mental Health First Aid USA
Mental Health First Aid TrainingsFeb, 2022- Nov, 2024 -
SEO Certified
HubSpot AcademyJan, 2022- Nov, 2024 -
Google Analytics for Beginners Certification
GoogleSep, 2019- Nov, 2024 -
Social Media Marketing Certified
HubSpot AcademyAug, 2020- Nov, 2024 -
Google Ads Search Certification
GoogleJun, 2020- Nov, 2024
Experience
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BHWell Lab
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United States
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Research
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1 - 100 Employee
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Public Relations Specialist
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Apr 2021 - Present
The Behavioral Health and Well-Being Lab (BHWell Lab) is committed to developing, implementing and disseminating collaborative research, training and education. We seek to foster equity by advancing behavioral health and promoting well-being among individuals, families, and communities within and around, Baltimore, the State of Maryland, and globally.We focus on emerging adult and adult behavioral health and well-being, viewed and provided through an equity lens. We strive to provide leadership in the social work profession while partnering with other disciplines and community stakeholders to translate research into practice and inform future research based on practice experience and community input.
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University of Maryland, Baltimore (UMB)
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United States
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Higher Education
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700 & Above Employee
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Public Relations Specialist, School of Social Work
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Apr 2021 - Present
Currently working on projects based in mental health, suicide prevention and opioid recovery. Currently working on projects based in mental health, suicide prevention and opioid recovery.
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C-360 Agency
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Digital Marketing Associate
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Apr 2020 - Mar 2021
Social Media - Managed four different clients in social media (Facebook, Twitter, LinkedIn, Instagram) within fields of non-profit, for-profit and education- Developed and executed social media strategy from ideation, copywriting, design, scheduling, posting and monitoring- Provided customer service and comment response on social media platforms - Managed client social media platforms during global pandemic - Shot photography and videography for clients using DSLR camera and using Adobe Suite to develop graphics, images, gifs and video- Recycled content into a variety of different content concepts - Utilized story-telling to develop organic social media strategy Paid Digital - Developed Google paid search campaigns using keyword research and copywriting - Created monthly analytics reports for clients using Google Data Studio in organic social media, paid social media and paid digital marketing to track KPI's and progress of campaigns - Worked with Account Executive and marketing team to develop integrated marketing approaches to clients Email Marketing - Developed email marketing campaigns through MailChimp understanding audience lists and segmentation- Designed email templates SEO- Gained understanding and practice of SEO, HTML and website layout - Understood importance of online reputation for clients in non-profit and for-profit space - Executed SEO audits to deliver to clients to further understand website improvement and higher ranking on search list
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Marketing Fellow
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Jan 2020 - Apr 2020
- Managed agency social media accounts (Instagram, Facebook, Twitter, LinkedIn) and monitored analytics for strategic content creation and design- Developed social media content, copy and design for multiple clients understanding brand awareness and identity- Created and compiled content into strategic monthly social media calendars for clients - Compiled client press hits and company news into monthly newsletter using Excel and Mailchimp - Design application in Canva: logos, calendar templates, social media design- Developed social media content, copy and design for multiple clients during global crisis understanding sensitivity to messaging and timeliness - Utilized social media scheduling systems: Agorapulse and Hootesuite
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C-360 Agency
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Marketing & Public Relations Intern
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Sep 2019 - Nov 2019
- Wrote press releases and articles for a variety of clients - Created media lists using Cision and compiled into Excel- Created social media design using Canva for agency and clients - Collected and compiled research and press hits to assist in the development of strategic PR - Proofread and edited materials - Wrote press releases and articles for a variety of clients - Created media lists using Cision and compiled into Excel- Created social media design using Canva for agency and clients - Collected and compiled research and press hits to assist in the development of strategic PR - Proofread and edited materials
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Baltimore Symphony Orchestra
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United States
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Performing Arts
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100 - 200 Employee
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Marketing Communications Intern
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Apr 2019 - May 2019
- Researched and contacted local businesses for subscriber program- Understood the functions and operations of a non-profit organization- Helped with creative strategy for student program- Observed weekly meetings discussing advertising, social media and scheduling- Gained insight into brand and audience relationship for creative strategy - Researched and contacted local businesses for subscriber program- Understood the functions and operations of a non-profit organization- Helped with creative strategy for student program- Observed weekly meetings discussing advertising, social media and scheduling- Gained insight into brand and audience relationship for creative strategy
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Sinclair Broadcast Group
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Sales/Marketing Intern WBFF/Fox45
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Sep 2018 - Nov 2018
- Utilized data programs for qualitative and quantitative research: Kantar, MediaAudit- Prospected new advertising clients and compiled into cohesive data spreadsheet- Created daily one sheets by using overnight data to showcase successful program ratings- Gained understanding and experience with Nielsen products- Developed understanding of sales and pitching to sales clients
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News Production Assistant WBFF/Fox45
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Jun 2018 - Aug 2018
- Operated camera equipment and teleprompter- Helped prepare set for morning broadcast- Understood broadcast terminology: scripts & run-downs- Prepared guests for on-air experience
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Education
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2018 - 2020
Towson University
Bachelor of Science - BS, Mass Communications - Advertising & Public Relations -
2016 - 2018
Carroll Community College
Associate's degree, General Studies -
2012 - 2016
Hereford High School
High School Diploma
Community
