Vice President of Marketing & Brand Strategy

• Oct 2018 - Present

Overland is a multi-disciplinary global design firm known for unlocking the embedded potential of people, places, projects and communities through the practices of architecture, urban design and master planning. Based in San Antonio with offices in Dallas, Denver, New York, and Tokyo, Overland's ceative community of problem-solvers serve clients worldwide through best practices in sustainability, regenerative design, and technology to create innovative, high-performing architecture that cares for the Earth and promotes human flourishing in places of natural and cultural significance. Recognized with over 200 international, national and local awards, Overland's transformational work has been widely published at home and abroad. Show less

Sales Director - National Accounts

• 2016 - Oct 2018

Eco Engineering is a National design build engineering firm that specializes in turn-key energy efficiency lighting and advanced control projects. We help our National clients reduce their operational costs and improve their buildings' efficiency, safety and compliance. Strategize, plan and execute marketing and business development initiatives that successfully identify and target prospective F1000 clients; cultivate awareness of Eco Engineering's brand; and result in value-based exploratory meetings to uncover potential revenue opportunities that align clients' strategic business goals with Eco Engineering's value proposition and capabilities. Lead the complex sales process from implementation through contract using a holistic approach to understand key objectives and levers across key stakeholders; garner consensus and gain program approval/sign-off. Develop key channel and trade partnerships to expand Eco Engineering's industry footprint and grow new revenue streams. Show less

Commercial Account Manager

• Feb 2014 - May 2016

Consult with vertically integrated food processing/manufacturing customers, research foundations and higher education to deliver best-in-class products, services and full turn-key facilities solutions focused on operations, safety, sustainability and compliance objectives. Consult with vertically integrated food processing/manufacturing customers, research foundations and higher education to deliver best-in-class products, services and full turn-key facilities solutions focused on operations, safety, sustainability and compliance objectives.

Lighting Consultant

• May 2011 - Feb 2014

Develop partnerships with C-level decision-makers to help them increase bottom line profitability through energy-saving turn-key lighting solutions that reduce operational waste, bring their facilities into compliance with DOE legislation and accomplish sustainability targets. Develop partnerships with C-level decision-makers to help them increase bottom line profitability through energy-saving turn-key lighting solutions that reduce operational waste, bring their facilities into compliance with DOE legislation and accomplish sustainability targets.

Commercial Specialist

• Dec 2009 - Apr 2011

Commercial Specialist for GAF's low slope roofing business, overseeing the South Texas territory. Erika developed key supply chain partnerships to increase GAF brand preference and product availability. With a dedicated commitment to education and training, Erika increased knowledge about GAF's roofing solutions and drove specifications among the design community, owners, engineers and contractors resulting in greater loyalty, more projects and higher revenues. Commercial Specialist for GAF's low slope roofing business, overseeing the South Texas territory. Erika developed key supply chain partnerships to increase GAF brand preference and product availability. With a dedicated commitment to education and training, Erika increased knowledge about GAF's roofing solutions and drove specifications among the design community, owners, engineers and contractors resulting in greater loyalty, more projects and higher revenues.

Marketing Manager - Events

• Aug 2003 - Oct 2006