Erika Maddrey

VP, Group Account Director at BBH USA
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Location
New York, New York, United States, US

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Experience

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • VP, Group Account Director
      • Jan 2023 - Present

      CVS Google Workspace CVS Google Workspace

    • United States
    • Advertising Services
    • 700 & Above Employee
    • VP, Group Account Director
      • Mar 2022 - Dec 2022

      Planet Fitness

    • VP Account Director
      • Apr 2021 - Mar 2022

      JM Smucker's Food & Beverage (Jif, Smucker's, Uncrustables, Folger's, Café Bustelo, Dunkin')

    • Account Director
      • Nov 2019 - Apr 2021

      JM Smucker's Consumer Goods (Jif, Smucker's, Uncrustables, Sahale Snacks, Santa Cruz Organics)

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • VP, Account Director
      • Oct 2018 - Nov 2019

      Procter & Gamble - Pantene

    • Account Supervisor
      • Jul 2015 - Sep 2018

      Procter & Gamble - Pantene

    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Account Supervisor
      • Apr 2015 - Jun 2015

      Mercedes-Benz - Vans Ferrero - Nutella Spectrum - Armor All, STP, A/C Pro Ad Council (Underage Drinking & Driving) Mercedes-Benz - Vans Ferrero - Nutella Spectrum - Armor All, STP, A/C Pro Ad Council (Underage Drinking & Driving)

    • Azerbaijan
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • Jan 2012 - Mar 2015

      Reckitt Benckiser - Woolite & ResolveMerck Consumer Care - Dr. Scholl's, Afrin & Corcidin

    • Assistant Account Executive
      • Aug 2011 - Dec 2011

      Merck Consumer Care - Claritin (US & global)

    • United States
    • Marketing Intern
      • Jun 2010 - Jul 2010

      Higher Education Summer 2010 -Worked closely with the Executive Marketing Manager, and interacted frequently with corporate marketing and the field sales organization -Conducted competitive analysis and helped develop branding strategies for new products and technology platforms -Evaluated and developed marketing campaign for value packs and new iPhone application design Higher Education Summer 2010 -Worked closely with the Executive Marketing Manager, and interacted frequently with corporate marketing and the field sales organization -Conducted competitive analysis and helped develop branding strategies for new products and technology platforms -Evaluated and developed marketing campaign for value packs and new iPhone application design

    • Summer Intern
      • Jun 2009 - Jul 2009

      -Participated in multi-disciplinary program with highly regarded talent management and feature/TV production company, and gained privileged experience in and insight into a unique industry -Managed a number of special projects for senior partners and principals including script and concept assessment, presentations to senior management, and deal negotiations on a support level -Participated in multi-disciplinary program with highly regarded talent management and feature/TV production company, and gained privileged experience in and insight into a unique industry -Managed a number of special projects for senior partners and principals including script and concept assessment, presentations to senior management, and deal negotiations on a support level

Education

  • Vanderbilt University
    B.A. Magna Cum Laude, Major: History; Minors: Corporate Strategy, Art History
    2007 - 2011
  • Università per Stranieri di Siena
  • Highland Park High School
    2003 - 2007

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