Experience

Prominence

• Australia
• Staffing and Recruiting
• 1 - 100 Employee

• Digital Marketing Specialist (Social Media)

  • Dec 2021 - Present

  - Elevated the online presence of Australian and New Zealand recruitment agency clients through the implementation of dynamic social media strategies. - Developed a deep understanding of the industry landscape and target audience for multiple clients to craft engaging social media content across various platforms including LinkedIn, Facebook, and IG. - Collaborated closely with account managers and designers to generate innovative ideas, track key metrics and optimise performance. - Maintain and update blogs on multiple content management systems (CMS). Show less



Artisense

• Malaysia
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Nov 2019 - Oct 2021

  - Content Planning and Creation for Social Media (B2B & B2C), EDM, Whatsapp Marketing, Landing Page - FB, IG, Twitter Ads Campaign Planning, Execution, and Optimization - Market Research on buyer persona, client's service, and product - Tracking ads performance through Google Analytics - Liaise with the internal team including designers and copywriter for effective content delivery - Integration of chatbots/ManyChat in FB campaign - Content Planning and Creation for Social Media (B2B & B2C), EDM, Whatsapp Marketing, Landing Page - FB, IG, Twitter Ads Campaign Planning, Execution, and Optimization - Market Research on buyer persona, client's service, and product - Tracking ads performance through Google Analytics - Liaise with the internal team including designers and copywriter for effective content delivery - Integration of chatbots/ManyChat in FB campaign



Prima Kelana Sdn Bhd

• Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

• Digital Marketing Executive

  • Aug 2018 - Oct 2019

  - Manage the company FB profile - Scheduling contents on a daily basis - Carry out FB Promotion Campaign and Giveaways - Copywriting for FB messenger marketing and Ads - Design promotional materials and FB artwork with AI, Pixteller, Canva - Liaise with bloggers/micro-influencers for products review - Manage the company FB profile - Scheduling contents on a daily basis - Carry out FB Promotion Campaign and Giveaways - Copywriting for FB messenger marketing and Ads - Design promotional materials and FB artwork with AI, Pixteller, Canva - Liaise with bloggers/micro-influencers for products review



Asia Pacific Environmental Consultants (ASPEC)

• • Aug 2017 - Jul 2018

  - Assist in writing Environmental Impact Assessment (EIA) and Environmental Management Plan (EMP) report- Plan and execute events and programme under River of Life - Public Outreach Programme by the Department of Drainage & Irrigation- Liaise and engage with government agencies & public communities

• • Feb 2017 - Jul 2017

  - EIA reports quality checking- Project site monitoring, water sampling- Social survey for River of Life -Public Outreach programme