Digital Marketing Manager

• Jun 2019 - Present

Brand and Communication Manager at Altice Portugal

• May 2011 - Present

My goal is to ensure the best customer experience through offline and online channels. So, my experience is in: ▪ Brand Management Ensure coherence, clarity and consistency of the brand thus reinforcing its reputation; ▪ Development and implementation of the internal and external Communication Plan Responsible for BTL marketing campaigns and activation for our business segment and our sellers, in a 360º perspective from conception, preparation of briefings, analysis of proposals, implementation support and post-implementation as well as review phase; ▪ Digital Marketing Articulation and definition with the digital marketing team of the digital campaigns in Display Advertising, Social Media, Email Marketing and Web Sites to ensure coherence; ▪ Content Marketing Develop content marketing to offline and online channels; ▪ Project Management Management of cross-company projects; ▪ Trade Marketing Campaigns and brand activation; ▪ Negotiation with suppliers and establishment of a strong network of partnerships which ensure the needs identified at the level of commercial areas and product; ▪ Collaboration with creative and media agencies in the production and development of advertising and merchandising for the various touch points with the customer; ▪ Improving performance and adapting global best practice to the infrastructure. Show less

Marketing Manager

• Jun 1996 - May 2011

▪ Brand Management Develop brand strategies, from definition of positioning, architecture and identity definition of guidelines and implementing rules to ensure coherence, clarity and consistency of the brand thus reinforcing its reputation; ▪ Sponsorship, Fairs and Events Project management in a 360º perspective from planning, conception, preparation of briefings, analysis of proposals, implementation support and post-implementation as well as review phase; ▪ Retail Space negotiation and project management to open new stores, from architecture, furniture design, uniforms and brand activation actions. ▪ Packaging Responsible for the definition of packaging in the mobile area; ▪ Internal Communication Definition, implementation and control of communication strategy and relationship with all employees, in alignment with all business and support areas; ▪ Project Management Management of cross-company projects ▪ Negotiation with suppliers and establishment of a strong network of partnerships which ensure the needs identified at the level of commercial areas and product; ▪ Collaboration with creative agencies in the production and development of advertising and merchandising for the various touch points with the customer; Show less