Erika Civitarese

Social Media Manager at Eastern Standard Provisions
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Location
Greater Boston

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Experience

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Social Media Manager
      • May 2022 - Present
    • United States
    • Food & Beverages
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Oct 2021 - May 2022
    • United States
    • 1 - 100 Employee
    • Marketing Coordinator
      • Apr 2020 - Sep 2021

      - Manage, create, strategize and update all social media content for Instagram, Stories, Reels, Facebook, and Tik Tok through a content calendar- Grew Instagram engagement rate by 89% and following by 62% since April 2020- Develop and implement email marketing campaigns to a listserv over 18,000 fans- Coordinate the development of online advertisements and sponsorships, including overseeing the creative concept & content development, that meet the marketing strategy and objectives, furthering brand promotion and successful campaigns - Analyze marketing campaign data and identify KPI’s- Update website and loyalty app and maintain quality control- Research and identify market trends, online consumer behavior, and develop online promotional opportunities Show less

    • Social Media Intern
      • May 2019 - Mar 2020

      - Planned, coordinated and executed content creation for Instagram, Facebook and Tik Tok- Channel owner for Tik Tok, curated and posted all content, resulting in 30K followers in six months- Developed and executed marketing campaigns with micro influencers

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Street Team Member
      • Jan 2020 - Mar 2020

      - Helped manage the strategic promotion of several radio station brands at events across the Greater Boston area - Assisted with artist performances by loading and gathering backline materials and running meet & greet sessions - Strategized, developed, and executed promotional sweepstakes, presentations, and agreements for clients - Helped manage the strategic promotion of several radio station brands at events across the Greater Boston area - Assisted with artist performances by loading and gathering backline materials and running meet & greet sessions - Strategized, developed, and executed promotional sweepstakes, presentations, and agreements for clients

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Street Team Member
      • Jan 2019 - May 2019

      - Engaged with Boston Calling’s core audience to create positive brand sentiment by posting daily to Facebook, Instagram and Twitter with festival updates, band information and line-up announcements - Led community outreach via flyers to five universities, 35 local businesses and six towns - Engaged with Boston Calling’s core audience to create positive brand sentiment by posting daily to Facebook, Instagram and Twitter with festival updates, band information and line-up announcements - Led community outreach via flyers to five universities, 35 local businesses and six towns

    • Barista and Server
      • Jun 2017 - May 2019

      - Greeted and engaged customers to ensure outstanding and quick service while conveying a positive and professional attitude - Prepared and served drinks and food in accordance with health code and cafe standards - Repeatedly praised by kitchen and staff for clearly communicating quest orders, and preferences - Created flyers and signage for special events in the cafe using Photoshop - Greeted and engaged customers to ensure outstanding and quick service while conveying a positive and professional attitude - Prepared and served drinks and food in accordance with health code and cafe standards - Repeatedly praised by kitchen and staff for clearly communicating quest orders, and preferences - Created flyers and signage for special events in the cafe using Photoshop

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Radio Show Host
      • Sep 2015 - Sep 2018

      -Developed my own brand as “DJ E-Cig” of “sad girls club” to over 700 followers on Facebook and Instagram -Increased social media following and active listenership through ongoing audience engagement and weekly email newsletters -Cultivated media relationships continuously through verbal and written communication -Collaborated with local and independent artists to premiere their music -Developed my own brand as “DJ E-Cig” of “sad girls club” to over 700 followers on Facebook and Instagram -Increased social media following and active listenership through ongoing audience engagement and weekly email newsletters -Cultivated media relationships continuously through verbal and written communication -Collaborated with local and independent artists to premiere their music

    • Civic and Social Organizations
    • 1 - 100 Employee
    • Outreach Officer
      • Aug 2017 - Aug 2018

      - Sat on the Board of Trustees while working with the President and Vice President directly to identify and manage new outreach opportunities - Kept a database of active and inactive membership of over 26 campuses serving up to 500,000 students - Planned four national conferences while providing social media support to promote the events, event advertising, including media outlets, graphics for social media and street teams, and general communications - Continued, developed and maintained relationships with national organizations, community groups and donors - Served as a press contact through the Speakers Bureau and maintained national campaign press relations Show less

    • GROW Trainer
      • Jan 2015 - Aug 2018

      Trained as a GROW Trainer with the United States Student Association and the Midwest Academy. Responsible for training student leaders in grassroots organizing at various public universities around the nation.

    • Community Labor Liason
      • Aug 2016 - Aug 2017

      Sits on the Board of Directors of a national student association. Communicates with national unions and social justice organizations to figure out how to work in solidarity. Plans two national conferences, booking logistics, creating workshops, social media plan, coordinating quest travel logistics.

    • Working Class Caucus Chair
      • Aug 2015 - Aug 2016

      Lead a team of students across the country to organize campaigns that affect working class students and economic and racial justice. Facilitate meetings around identity and difference, and supply guidance to campaigns.

    • Campaign and Advocacy Coordinator
      • May 2016 - May 2017

      - Maintained and updated database of over 100 volunteers and events- Kept simultaneous projects on schedule- Served as chief press contact and maintained campaign press relations- Created a fundraising strategy which brought in over $10,000- Created and funneled weekly newsletters to membership with information vital to the organization

    • Student Labor Action Project Coordinator
      • May 2015 - May 2016

    • Volunteer
      • Jan 2015 - May 2016

      - On the ground outreach to restaurant workers, distributing surveys, and posting results on social media - Organized a restaurant worker music and art show (booking artists, pricing art, coordinating food, booking location, coordinating volunteers) - On the ground outreach to restaurant workers, distributing surveys, and posting results on social media - Organized a restaurant worker music and art show (booking artists, pricing art, coordinating food, booking location, coordinating volunteers)

    • United States
    • Think Tanks
    • 1 - 100 Employee
    • Student Debt Action Intern
      • May 2015 - Aug 2015

      - Organized creative direct action campaigns - Digital campaigning and fundraising for the organization, included, scheduling social media posts, creating memes, utilizing Kickstarter, coordinating pre and post action emails, and tracking process - Conducted research on legislation to turn into digestible content for social media - Organized creative direct action campaigns - Digital campaigning and fundraising for the organization, included, scheduling social media posts, creating memes, utilizing Kickstarter, coordinating pre and post action emails, and tracking process - Conducted research on legislation to turn into digestible content for social media

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Shift Supervisor
      • Jun 2011 - May 2015

      - Promoted a positive atmosphere and went above and beyond to guarantee each customer received exceptional food and service. - Clearly and promptly communicate pertinent information to staff - Organize special events in restaurant, including promotions and fundraisers - Cross-trained best employees to ensure any workflow problems could be address quickly through a shift in duties. - Monitor for product quality and adherence to proper operating procedures. - Promoted a positive atmosphere and went above and beyond to guarantee each customer received exceptional food and service. - Clearly and promptly communicate pertinent information to staff - Organize special events in restaurant, including promotions and fundraisers - Cross-trained best employees to ensure any workflow problems could be address quickly through a shift in duties. - Monitor for product quality and adherence to proper operating procedures.

    • Production Assistant
      • Jan 2014 - Jan 2015

      - Responsible for the administration and organization of producing programs - Attended production meetings, kept track of timing during programs, created schedules, shot lists, and logs for post-production, typing, editing and copying - Conducted research on copyrights, royalties, and all permission issues for music, footage and images for events - Managed office including; logged archives, labeled tapes, and answered phone - Responsible for the administration and organization of producing programs - Attended production meetings, kept track of timing during programs, created schedules, shot lists, and logs for post-production, typing, editing and copying - Conducted research on copyrights, royalties, and all permission issues for music, footage and images for events - Managed office including; logged archives, labeled tapes, and answered phone

Education

  • University of Massachusetts, Amherst
    Bachelor's Degree, Communication and Media Studies
    2013 - 2017
  • Hudson High School
    High School Diploma, n/a
    2008 - 2013

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