Experience

VR

• Brazil
• Financial Services
• 700 & Above Employee

• Gerente de marketing de produtos

  • Aug 2023 - Oct 2023

  São Paulo, São Paulo, Brasil



BTG Pactual

• Brazil
• Financial Services
• 700 & Above Employee

• Associate Director - Channels and Digital Products

  • Jun 2022 - Jul 2023

  São Paulo Responsible for the evolution, engagement, and monetization of BTG Pactual Digital Channels (App and Web). • Strategy for creating new features, evolution of customer experience, and the roadmap for the Banking and Investment App and Web Channels. • Leader of the Banking and Investment Channels Unification Project. • Leader of Data and Metrics initiatives and deliveries. • Growth and Channel Engagement Strategy for product profitability.

• Associate Director - Acquisition and Growth of Consumer Banking

  • Feb 2021 - May 2022

  São Paulo Responsible for the Management of Acquisition and Growth Channels at BTG Pactual retail bank. • Structuring and strategy of Acquisition Channels (Digital Marketing, Strategic Partnerships and Growth) to launch the retail bank in March 2021. • Structuring and Data Management (metrics and KPIs) of the area. • Leader of the Performance Marketing squad, responsible for acquiring new customers. • Competitive analysis and communication of all Digital Channels. • Strategy and… Show more Responsible for the Management of Acquisition and Growth Channels at BTG Pactual retail bank. • Structuring and strategy of Acquisition Channels (Digital Marketing, Strategic Partnerships and Growth) to launch the retail bank in March 2021. • Structuring and Data Management (metrics and KPIs) of the area. • Leader of the Performance Marketing squad, responsible for acquiring new customers. • Competitive analysis and communication of all Digital Channels. • Strategy and Management of new Partners with a focus on acquiring new customers. • Strategy of trade- mkt initiatives and events. Result: We reached the mark of 1MM clients in the first year of operation of the BTG Pactual retail bank, being the bank that reached this result the fastest in terms of number of clients in Brazil.



PagBank

• Brazil
• Financial Services
• 700 & Above Employee

• Engagement, Growth and CX of Digital Products Coordinator (Pagbank Digital Account)

  • Jan 2020 - Jan 2021

  São Paulo Responsible for the launch and engagement strategy of the Pagbank Digital Account Products. • Planning, go-to-market, positioning, competitive analysis, communication, campaigns, and research of digital products. • Product management of Strategic Partners (Example: Shell, Cabify, Vivo). • Leader of the first Growth squad with multidisciplinary teams: Products, Engagement, CRM and Data Science based on study topics or hypothesis testing. • Responsible for the Customer Experience… Show more Responsible for the launch and engagement strategy of the Pagbank Digital Account Products. • Planning, go-to-market, positioning, competitive analysis, communication, campaigns, and research of digital products. • Product management of Strategic Partners (Example: Shell, Cabify, Vivo). • Leader of the first Growth squad with multidisciplinary teams: Products, Engagement, CRM and Data Science based on study topics or hypothesis testing. • Responsible for the Customer Experience structure that guides the backlog of the product development teams with a focus on ensuring a centralized view of the user in time to market decisions. Result: In 2020, we launched more than 20 products and had a 73% growth in PagBank Digital Account engagement.

• Engagement and Growth of Digital Products Specialist

  • Nov 2019 - Jan 2020

  Brazil Responsible for Acquisition, Engagement and Growth of the Pagbank Digital Account Products.



Itaú Unibanco

• Brazil
• Banking
• 700 & Above Employee

• Sr. Product Owner in Digital Channels

  • Nov 2017 - Nov 2019

  São Paulo PO of the Rede Products Acquisition squad on the Digital Channel Squad formed by Marketing, Performance Marketing, Inbound, CRM, Telemetry, UX, Design and IT. • Strategy for positioning and acquiring Rede products in Digital channels (App, Web and Site). • Shelf management of product offerings. • Strategy for improve sales funnel conversion (new customers). • Website and Blog Management. • Management and Strategy of communication and inbound marketing initiatives. •… Show more PO of the Rede Products Acquisition squad on the Digital Channel Squad formed by Marketing, Performance Marketing, Inbound, CRM, Telemetry, UX, Design and IT. • Strategy for positioning and acquiring Rede products in Digital channels (App, Web and Site). • Shelf management of product offerings. • Strategy for improve sales funnel conversion (new customers). • Website and Blog Management. • Management and Strategy of communication and inbound marketing initiatives. • Development of new business/products and channel partnerships. • Management and improvements in the digital customer journey. • Metrics and KPI's . Result: The site that had only two products available for contracting, after a year offered 5 times more. Record sales (40% increase) and CPA (300% reduction in acquisition cost). Show less



Rede

• Brazil
• Financial Services
• 700 & Above Employee

• Senior Analyst Products

  • Apr 2015 - Nov 2017

  São Paulo Responsible for the planning, development and strategic positioning of products, focusing on the Launch, Digital Acquisition and Marketing fronts. • Monitoring and execution of the Mobile Rede Product sales plan with a focus on actions for continuous improvement of the conversion funnel. • Development of communication strategies and campaigns. • Product improvement roadmap • Management and improvements in the digital customer journey. • Management of positioning, sales, and… Show more Responsible for the planning, development and strategic positioning of products, focusing on the Launch, Digital Acquisition and Marketing fronts. • Monitoring and execution of the Mobile Rede Product sales plan with a focus on actions for continuous improvement of the conversion funnel. • Development of communication strategies and campaigns. • Product improvement roadmap • Management and improvements in the digital customer journey. • Management of positioning, sales, and activation initiatives in all distribution channels. • Metrics and KPI’s. Show less



Boa Vista

• Brazil
• Information Services
• 700 & Above Employee

• Senior Analyst Products - Strategic Partnerships

  • Sep 2012 - Mar 2015

  São Paulo Responsible for strategic planning and product development in synergy with Boa Vista partners. • Mapping of new business opportunities and/or development of new products and services. • Budget and performance management of partners/products. • Mapping of product competitiveness and development of new offers. • Positioning strategy and participation in strategic events to foster partnerships and business. • Development of marketing and communication materials. • Interface… Show more Responsible for strategic planning and product development in synergy with Boa Vista partners. • Mapping of new business opportunities and/or development of new products and services. • Budget and performance management of partners/products. • Mapping of product competitiveness and development of new offers. • Positioning strategy and participation in strategic events to foster partnerships and business. • Development of marketing and communication materials. • Interface with IT for specifications, prioritizations, correction actions and new solutions for customized products for partnerships. Show less



ABAD - Associação Brasileira de Atacadistas e Distribuidores

• Brazil
• Non-profit Organizations
• 1 - 100 Employee

• Commercial Advisor

  • Jun 2008 - Aug 2012

  São Paulo e Região, Brasil • Sale of sponsorships and events; • Management of customer high level, mainly large industries; • Prospecting for new customers; • Preparation of management reports and presentations; Participation in major negotiations; • Visit clients to relationship, loyalty and negotiations; • Business development and marketing, identifying opportunities for new product introduction; • Implementation of marketing strategies of the company, leveraging increased visibility of same; •… Show more • Sale of sponsorships and events; • Management of customer high level, mainly large industries; • Prospecting for new customers; • Preparation of management reports and presentations; Participation in major negotiations; • Visit clients to relationship, loyalty and negotiations; • Business development and marketing, identifying opportunities for new product introduction; • Implementation of marketing strategies of the company, leveraging increased visibility of same; • Structuring and development of events. Show less