Experience

Trovata

• Retail Apparel and Fashion
• 1 - 100 Employee

• Head of Marketing

  • Sep 2020 - Present

  Spearhead and orchestrate a dynamic marketing team of freelancers, expertly coordinating Digital Marketing, Paid Social, Organic Marketing, Email Marketing, and Retail & Wholesale Marketing initiatives. Devise and execute comprehensive marketing strategies for full-scale rebranding and brand campaigns, collaborating closely with cross-functional teams to ensure a cohesive approach. Craft and distribute seasonal marketing calendars across all channels, synchronizing with channel leads to present a consistent, compelling brand narrative. Steer Direct-to-Consumer (DTC) channels, including E-commerce & Flagship Store, adeptly managing Sales, Buying, Merchandising, and Business Development with a forward-thinking 5-year plan focused on driving substantial online revenue growth. Direct art direction and production for seasonal campaign photoshoots (both lifestyle and studio), skillfully curating selections to fulfill diverse sales and marketing requirements, including Wholesale Sell lookbooks, E-commerce, marketing ads, and social media content. Show less



HATCh Showroom

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Regional Account Executive

  • Sep 2019 - May 2020

  HATCh Showroom is the result of a culmination of years in the fashion industry and lifelong passion of fashion and art. Since the showroom’s inception, the clear vision of HATCh was to create a progressive and dimensional lifestyle showroom, which would be the first of its kind in the United States to include segments of contemporary jewelry, fine jewelry, footwear, womens and mens. Over the past 15 years, branding and innovation became HATCh’s forte. HATCh has had the great privilege of launching, building and managing brands like Victoria Beckham, James Perse, Stance, JRB Woolrich, Madeworn, Alexis Bittar, Kelly Wearstler, Lacoste, Alexander McQueen MCQ, Yohji Yamamoto – Coming Soon, Soludos, Visvim, Aviator Nation, Naadam, Banjanan, FILA special projects, P.E. Nation, to name a few. The original vision has not changed and HATCh has expanded to larger spaces in Los Angeles, New York and Dallas. Segmented businesses such as jewelry, footwear, active wear, special young designer projects, mens sportswear and most recently lifestyle (which includes TASCHEN books, caddis readers) continue to be a significant part of the matrix. Show less



TOMS

• United States
• Retail Apparel and Fashion
• 300 - 400 Employee

• Global Merchandising Manager | Product Line Manager - Footwear

  • Jun 2017 - Aug 2019

  As a dedicated young professional, my primary focus was on engaging and resonating with the youth and young adults at TOMS. I aimed to develop products and movements that aligned with their beliefs, transforming the whimsical, philanthropic brand into a global force that appealed to Gen Z.To achieve this, I devised strategic seasonal merchandising themes and product strategies, ensuring the attainment of both financial and strategic objectives. By gathering insights from sales teams, retailers, and consumers, I crafted product lines that catered to the target audience's preferences.I diligently tracked major fashion and market trends through extensive market research, enabling the creation of product assortments tailored for various sales channels. As part of my product life cycle management responsibilities, I devised strategies to determine which products to maintain or retire in each seasonal range.As a Product Line Manager, I expertly handled range planning, developing comprehensive seasonal range plans. I created detailed product briefs and effectively communicated them to all internal stakeholders, ensuring a cohesive understanding of product goals.My role also entailed presenting products to internal stakeholders and external customers, showcasing the brand's commitment to innovation and relevance. With a keen eye for profit margins, I meticulously managed pricing strategies to achieve target margins, ultimately contributing to the brand's ongoing success. Show less

• Global Eyewear Product Line Manager | Merchandiser | Product Developer

  • Jan 2012 - Jun 2017

  As a diligent manager, I ensured the seamless execution of development calendars and projects, guaranteeing on-time deliveries of prototypes, color samples, tooling samples, salesmen samples, and bulk orders. My expertise spanned across TOMS eyewear product development, encompassing Sun, Optical, and Traveler categories for all genders.Working closely with TOMS manufacturers, I developed production solutions that streamlined the product calendar. In collaboration with the Director of Eyewear and relevant designers, I devised product strategies that catered to market needs, demonstrating my ability to innovate and adapt.Proactively addressing challenges during the product development and production processes, I implemented creative solutions to overcome obstacles and maintain high-quality standards. I prepared detailed product specifications and managed eyewear bills of materials, ensuring accurate documentation and effective communication across the team.By creating CAD line sheets and managing various selling and marketing collateral, I contributed to a cohesive brand image. My responsibilities also included designing and developing Seasonal SMU and Partnership SMU products, showcasing my versatility as a designer.As a meticulous manager, I oversaw the selection of raw materials, and material suppliers, and maintained a well-organized materials library. Constantly striving for improvement, I assessed current business processes to identify opportunities for enhancement and optimized infrastructure to maximize efficiency and productivity. Show less



Philip Simon Brands Group

• Retail Apparel and Fashion

• Production Coordinator / Trim and Packaging Developer

  • Jul 2010 - Oct 2011

  *Assisted in managing and overseeing the Production Department and procedures (QC in China,Vietnam & Taiwan) *Oversee development of pre-production samples and maintaining templates of production calendar actualized. *Data entry using Full Circle System (Purchase Orders, OTS Reports, Style Entry and WIP Reports) *Domestic and international sourcing for trims and packaging for three successful brands *Brand security control using non-woven security thread labels and stickers *Assisted in managing and overseeing the Production Department and procedures (QC in China,Vietnam & Taiwan) *Oversee development of pre-production samples and maintaining templates of production calendar actualized. *Data entry using Full Circle System (Purchase Orders, OTS Reports, Style Entry and WIP Reports) *Domestic and international sourcing for trims and packaging for three successful brands *Brand security control using non-woven security thread labels and stickers



Philip Simon Inc USA

• Greater Los Angeles Area

• Production Assistant (Intern)

  • Apr 2010 - Oct 2011

  * Issuing purchase orders to domestic and international factories * Issuing purchase orders for domestic accessory, hangtag, and security label suppliers * Daily communication with vendors both international and domestic to ensure production is correct and on time * Data entry of purchase orders and maintaining spreadsheets * Tracking production from development samples through bulk production * Working closely with merchandising and design * Stlye and data entry using Full Circle Show less



Halby's

• Store Manager & Buyer

  • May 2006 - Mar 2010

  * Provides and ensures excellent customer service including greeting, fitting/measuring, and assisting with meeting the customers needs and ensuring they experience the full breadth of our product lines * Assists with training and motivating associates to achieve maximum sales productivity and ensures that sales plans are achieved *Assists with maintaining payroll and store scheduling within established guidelines to ensure proper coverage based on business needs *Assists with ensuring proper sales promotional setup of store and maintenance of sales floor and stock room to create a neat, clean and well presented store * Adheres to all employee relations, day to day operations and any compliance related matters * Adheres to and ensures compliance with all company policies and procedures, standards and practices, regulatory compliance, and company directives are being followed. *Assists with recruiting, hiring, developing and retaining store personnel *Assists with ensuring compliance with all HR/Payroll requirements according to established standards and practices including new hires, rehires, position changes, suspensions, and terminations Show less