Experience

Trovata

• Retail Apparel and Fashion
• 1 - 100 Employee

• Brand Marketing / Direct to Consumer Manager

  • sept. 2020 - - aujourd’hui

  Oversee and manage all marketing freelance team members implementing roles andresponsibilities; Digital Marketing, Paid Social, Organic Marketing, Email Marketing,Retail and Wholesale Marketing.Develop integrated marketing plans for full rebranding, Brand campaigns, working inclose partnership with cross-functional teams.Create and distribute seasonal marketing calendars for all channels, coordinating withother channel leads to maintain a clear and consistent view of our brand.Manage DTC channels E-Commerce & Flagship Store; Sales, Buying, Merchandisingand Business Development .Execute Art Direction and Production for all seasonal campaign photoshoots, lifestyle andstudio). Making selects that fulfill all sales and marketing needs; Wholesale Selllook-books, E-commerce, marketing ads and social.



HATCh Showroom

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Regional Account Executive

  • sept. 2019 - mai 2020

  HATCh Showroom is the result of a culmination of years in the fashion industry and lifelong passion of fashion and art.Since the showroom’s inception, the clear vision of HATCh was to create a progressive and dimensional lifestyle showroom, which would be the first of its kind in the United States to include segments of contemporary jewelry, fine jewelry, footwear, womens and mens.Over the past 15 years, branding and innovation became HATCh’s forte. HATCh has had the great privilege of launching, building and managing brands like Victoria Beckham, James Perse, Stance, JRB Woolrich, Madeworn, Alexis Bittar, Kelly Wearstler, Lacoste, Alexander McQueen MCQ, Yohji Yamamoto – Coming Soon, Soludos, Visvim, Aviator Nation, Naadam, Banjanan, FILA special projects, P.E. Nation, to name a few. The original vision has not changed and HATCh has expanded to larger spaces in Los Angeles, New York and Dallas. Segmented businesses such as jewelry, footwear, active wear, special young designer projects, mens sportswear and most recently lifestyle (which includes TASCHEN books, caddis readers) continue to be a significant part of the matrix.



TOMS

• United States
• Retail Apparel and Fashion
• 300 - 400 Employee

• Global Merchandising Manager | Product Line Manager - Footwear

  • juin 2017 - août 2019

  My main focus is how to engage the youth/young adult to TOMS. How do we create a product and movement that is relevant to their beliefs. How do we take a whimsical philanthropic company that has been your mom's shoe taken serious by Gen Z and then how do we do it on a global level. Strategy- Creation of seasonal merchandising themes and product strategies to achieve seasonal financial and strategic goalsCustomer insight- Solicit input from sales, retailers and consumers in preparation for the creation of each seasonal product lineMarket research- Track and stay on major fashion and market trendsProduct segmentation- Creation of proper product assortments for all sales channelsProduct life cycle management- Create and manage strategy regarding what product stay and/or retire in each seasonal product rangeProduct Line ManagementRange Planning- Creation of all seasonal range plansProduct briefs- Creation of all product briefs and communication of product briefs to all internal stakeholdersProduct Presentations- Overall responsibility for all product presentation to all internal stakeholders and external customersMargins- Overall responsibility to achieve target margins

• Global Eyewear Product Line Manager | Merchandiser | Product Developer

  • janv. 2012 - juin 2017

  - Manage development calendars and projects to ensure correct and on-time prototype, color sample, tooling sample, salesman sample and bulk deliveries.- Manage TOMS eyewear product development: Sun, Optical and Traveler categories for all genders.-Work directly with TOMS' manufactures to find production solutions that repeat the product calendar-Partner with the Director of Eyewear and relevant Designers to develop product solutions that meet market needs.-Proactively find creative solutions to problems that arise during the product development and production process.-Prepare detailed product specifications; creation and management of eyewear bill of materials.-Create CAD line sheets & manage other various selling/marketing collateral-Design and development of Seasonal SMU and Partnership SMU products-Manage selection of raw materials. material suppliers and materials library-Evaluate current business processes to identify improvement and leverage infrastructure



Philip Simon Brands Group

• Retail Apparel and Fashion

• Production Coordinator / Trim and Packaging Developer

  • juil. 2010 - oct. 2011

  *Assisted in managing and overseeing the Production Department and procedures (QC in China,Vietnam & Taiwan)*Oversee development of pre-production samples and maintaining templates of production calendar actualized. *Data entry using Full Circle System (Purchase Orders, OTS Reports, Style Entry and WIP Reports)*Domestic and international sourcing for trims and packaging for three successful brands*Brand security control using non-woven security thread labels and stickers *Assisted in managing and overseeing the Production Department and procedures (QC in China,Vietnam & Taiwan)*Oversee development of pre-production samples and maintaining templates of production calendar actualized. *Data entry using Full Circle System (Purchase Orders, OTS Reports, Style Entry and WIP Reports)*Domestic and international sourcing for trims and packaging for three successful brands*Brand security control using non-woven security thread labels and stickers



Philip Simon Inc USA

• Production Assistant (Intern)

  • avr. 2010 - oct. 2011

  * Issuing purchase orders to domestic and international factories* Issuing purchase orders for domestic accessory, hangtag, and security label suppliers* Daily communication with vendors both international and domestic to ensure production is correct and on time * Data entry of purchase orders and maintaining spreadsheets * Tracking production from development samples through bulk production * Working closely with merchandising and design * Stlye and data entry using Full Circle



Halby's

• Store Manager & Buyer

  • mai 2006 - mars 2010

  * Provides and ensures excellent customer service including greeting, fitting/measuring, and assisting with meeting the customers needs and ensuring they experience the full breadth of our product lines *Assists with training and motivating associates to achieve maximum sales productivity and ensures that sales plans are achieved *Assists with maintaining payroll and store scheduling within established guidelines to ensure proper coverage based on business needs *Assists with ensuring proper sales promotional setup of store and maintenance of sales floor and stock room to create a neat, clean and well presented store * Adheres to all employee relations, day to day operations and any compliance related matters * Adheres to and ensures compliance with all company policies and procedures, standards and practices, regulatory compliance, and company directives are being followed.*Assists with recruiting, hiring, developing and retaining store personnel *Assists with ensuring compliance with all HR/Payroll requirements according to established standards and practices including new hires, rehires, position changes, suspensions, and terminations