Experience

ICG America

• Retail
• 1 - 100 Employee

• Director of Digital Engagement

  • Dec 2017 - Present

  I’m currently managing $2MM of yearly search marketing spend through search and social channels. I also manage a six-figure CRO program running multiple large-scale tests each month.- Manage agency relationship for multivariate testing.- Create detailed automated reporting (hourly, daily, weekly, etc).- Design and program tools (PHP, SQL, JQuery) to create efficiencies.- Help convert manual email campaign into workflow based drip campaign through Bronto.

• Paid Search Manager

  • Mar 2013 - Dec 2017

  Manage the day to day pay per click campaigns for ICG America and their properties.



Basement Systems, Inc.

• United States
• Construction
• 1 - 100 Employee

• Pay Per Click Advertiser

  • Jan 2011 - Mar 2013

  Manage the paid search program for our dealer network which consisted of 200 accounts. Helped design and create landing pages to constantly improve paid search conversion rates. - Assisted with Marin Software and Mongoose Metrics integration - Completed move to track keyword level phone call metrics - Reached a goal of generating 5000 sales leads per month Manage the paid search program for our dealer network which consisted of 200 accounts. Helped design and create landing pages to constantly improve paid search conversion rates. - Assisted with Marin Software and Mongoose Metrics integration - Completed move to track keyword level phone call metrics - Reached a goal of generating 5000 sales leads per month



ABCLeads.Com

• United States
• Advertising Services
• 1 - 100 Employee

• PPC and Web Design

  • Jul 2005 - Jan 2011

  Drive profitable sales leads for the home improvement and insurance industries through multiple paid search channels. Assist in creating landing pages and mini-sites focused on converting sales leads. - Successfully doubled paid search conversion rates - Optimized accounts to drive 100+ profitable leads per day - Ran A/B testing for landing pages and ads Drive profitable sales leads for the home improvement and insurance industries through multiple paid search channels. Assist in creating landing pages and mini-sites focused on converting sales leads. - Successfully doubled paid search conversion rates - Optimized accounts to drive 100+ profitable leads per day - Ran A/B testing for landing pages and ads