Erik Melgaard Pedersen

Regional Sales Director at BioPorto Diagnostics A/S
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Contact Information
us****@****om
(386) 825-5501
Location
Gadstrup, Zealand, Denmark, DK
Languages
  • English Native or bilingual proficiency
  • German Limited working proficiency
  • Swedish Limited working proficiency

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Experience

    • Denmark
    • Biotechnology Research
    • 1 - 100 Employee
    • Regional Sales Director
      • Jan 2023 - Present

    • Sweden
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • Head Of Sales
      • Apr 2022 - Dec 2022

      I am responsible for Glycorex Transplantation’s sales and marketing. My responsibilities with Glycorex Transplantation are: • Heading the sales and marketing department • Increase revenue and profitability • Market expansion volume and geographical • Expand distribution network worldwide • Build the sales team • Develop the strategy for expansion • Implement short and long termed strategies • Budgeting, forecasting, and adjustments • Create KOL network Glycorex Transplantation is increasing focus on growing its business during the coming years by an international expansion of its direct sales and the distribution network. Equally important is widening application areas for the products as well as launching new products based on our technology platform. My roll in the company is heading the sales and marketing department’s daily activities and overseeing that our short and long termed strategic plans are implemented and executed to increase top and bottom lines, and to increase the much needed number of organs for transplantations despite blood group incompatibility. Glycorex Transplantation is one of the leading companies within specific removal of blood group antibodies from human plasma, allowing blood group incompatible solid organ transplantations, and production of universal blood plasma for transfusion. Glycorex’s products are used daily for transplantation of kidneys, pediatric hearts, and livers around the world. | Leadership | Strategic Planning | Implementation | Sales Management | Motivation Ability | Relation Building | Cross Cultural Understanding | Communication | Marketing | Independent | Show less

    • Denmark
    • Biotechnology Research
    • 1 - 100 Employee
    • Channel Sales Manager
      • Jan 2021 - Feb 2022

      I am responsible for Flow Robotics A/S’ sales channels worldwide. My main tasks are: • Input to strategic multiyear plans for international markets • Establish Flow Robotics A/S sales organization in main countries • Go to market strategies • Participate in marketing planning and implementation • Locate and select distributors in key markets and grow business internationally • Budgeting and forecasting • Increase revenue and profitability • Cross organizational liaison • Build relations and form strong bonds to partners • Negotiate and author contracts with partners Flow Robotics A/S is on a path of international expansion and will during the coming years grow its business primarily from sales on these markets. At Flow Robotics A/S I am responsible for our sales channel management. We are developing the market in major countries by onboarding distributing partners, and in selected key markets we are complementing this by having our own Flow Robotics A/S staff. Flow Robotics A/S is a young dynamic company developing and suppling an easy to use flexible liquid handling robot, primarily for R&D and health care professionals. With the first-generation robot, Flow Robotics A/S solidified its position in the market and is on a fast track to become an important player in the liquid handling market. | Strategic Planning | Sales Channel Management | Implementation | Relation Building | Cross Cultural Understanding | Communication | Motivation Ability | Marketing | Independent | Leadership | Show less

    • Denmark
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • International Sales and Distributor Manager
      • Sep 2017 - Jan 2021

      I was responsible for SSI Diagnostica’s business outside the Scandinavia markets, operating mainly through distribution partners worldwide. My main tasks were to: • Key person in development of strategic multiyear plans for international markets • Product launch and go to market strategies • Locate and select distributors in key markets and grow business internationally • Participate in marketing planning, development, and implementation • Budgeting, forecasting and P/L • Increase revenue and profitability • Participate in new product development projects • Cross organizational liaison • Build relations and form strong bonds to partners • Negotiate and author contracts with partners • Regulatory product approval (IVD products) SSI Diagnostica was a state-owned company, which became 100% privately held in 2016. I was joined to take responsibility for the international sales. This required strong strategic mindset and leadership skills to secure it became market, customer and commercially driven. Both internally and externally it required my skills as a motivator and cross organizational bridge builder to reach the goals. Important for SSI Diagnostica was a partner and a product and market strategy and tools to monitor business progress, tools I created or participated in the creation of. Results: I developed and co-developed market and product strategies and implemented these, which resulted in an increased revenue and profit. I made sales statistic tools for sales monitoring and forecasting. I was an important player in the cross organizational re-build of the company. SSI Diagnostica is a leading suppliers of microbiology products for diagnostics and industry in the Scandinavian market. SSI Diagnostica produces own products for microbiological diagnostics and industrial screenings. | Strategic Planning | Distributor Management | Relation Building | Cross Cultural Understanding | Communication | Motivation Ability | Marketing | Independent | Leadership | Show less

  • Th Geyer Skandiavien
    • Roskilde, Denmark
    • Sales Director (Interim)
      • Dec 2016 - Aug 2017

      I was in charge of developing the strategy for Th. Geyer’s expansion in Sweden and Norway and for building up the organization needed to succeed. I will develop the sales and the organization to reach strategic goals set in the multiyear plan. I am a part of the management team in Th. Geyer Skandinavien, who fully owns the Swedish and Norwegian subsidiaries. Th. Geyer is a supplier of laboratory products in Scandinavia, and offers portfolio for laboratory and industrial use, covering chemicals, equipment, consumables etc. Goals: To become one of the top players in the laboratory supply market in Sweden and Norway by revenue. | Strategic Planning | Leadership | Sales Management | Motivation Ability | Creativity | Show less

    • Sweden
    • Biotechnology Research
    • 1 - 100 Employee
    • Sales And Marketing Director Corporate Accounts
      • Nov 2012 - Dec 2016

      I was responsible for sales in Euro Diagnostica’s B-2-B segment, comprising OEM, raw materials and licenses. The position was worldwide. My main tasks were to: • Co-develop multiyear strategic plan for the sales and marketing, and subsequently implement it• Make tactical plan and roll it out • Increase revenue and profitability • Retain and grow sales• Locate new OEM and license partners• Participate in co-development project of new products with partners• Build relations and form strong bonds to strategic partners• Negotiate and author contracts with partnersTo drive and facilitate processes and projects in the business unit, I worked cross-functional with multiple stakeholders internally and externally, requiring strong leadership skills and motivation abilities.Additional to the main OEM tasks I supported Euro Diagnostica’s CRO business unit participating in making tactics, building partner relation, and sales. For Euro Diagnostica as a whole I participated in: business development being involved in finding new potential biomarkers; b-2-b marketing material creation; and regulatory product approval for a number of products.Most of my customers were IVD companies, pharmaceutical and biotech companies, and laboratory automation solution providers.Euro Diagnostica is one of the leading companies developing and manufacturing diagnostic assays for autoimmune disease assessment. Euro Diagnostica also offers B-2-B partners licenses, OEM and raw material.Results: I co-developed the strategy for OEM and license business and implemented it, developing the business and securing profitable growth between 2012 and 2016. I negotiated and entered a number of agreements with partners. I authored B-2-B marketing materials.| Strategic Planning | B-2-B Sales Management | Distributor Management | Creativity | Liaison | Relation Building | Cross Cultural Understanding | Negotiation | Motivation Ability | Marketing | Independent | Leadership | Communication | Show less

    • Export Business Manager
      • Jan 2011 - Oct 2012

      As Export Business Manager I was responsible for management of all of Euro Diagnostica’s distributors. The position was with world wide responsibility, except APAC. My main tasks were to:• Develop a multiyear strategic plan for the distributor markets to optimize the sales channel organization and its business• Make the tactical roll-out of the strategic plan• Develop the distribution sales channel and manage distributors to reflect both actual sales and market potentials• Increase sales and profitability• Build relations to top distributors to strengthen confidence in the company• Ensure focus on key products• Organize sales and product training, and subsequently train distributors• Gather market information • Participate in trade showsIn addition to the main tasks I developed financial, budgeting and sales statistics tools for Euro Diagnostica’s sales organization. I participated in motivating the entire organization in the transition from R&D driven to become a market driven organization, which required my prominent motivation ability. I developed marketing material for selected products. I was heavily involved in getting regulatory approval of products in distributor markets.Results: I developed the strategy for the distributor business and implemented it, resulting in retaining and increasing business with distributors. I created tools for evaluation of distributors and structured the business with distributors; and I introduced focus on high gaining and key products. As a part of a great team effort I significantly participated in turning the company towards market focus.| Strategic Planning | Distributor Management | Relation Building | Cross Cultural Understanding | Communication | Motivation Ability | Marketing | Independent | Leadership | Show less

    • Research Services
    • 1 - 100 Employee
    • Business Development Manager, Sales and Marketing
      • Aug 2010 - Dec 2010

      During my employment at aCROnordic I was responsible for the business development. The tasks were to: • Co-author the overall company strategy • Increase sales and the number of studies involving aCROnordic • Manage the sales and business development department • Locate new customers and collaboration partners • Develop the tactic for penetration of the new market segment for aCROnordic to become a development CRO for small biotech companies • Be part of the management team aCROnordic was Scandinavia’s oldest clinical CRO. The company was a full service clinical CRO. aCROnordic had an independent research site (phase I; out-patients) associated to its premises. The company covered all aspects of the clinical development. Results: I managed to stop sales decline and stabilized revenue, and participated in the reorganization and streamlining of the company to be suited for the new challenges and current company state. | Strategy Implementation | Relation Building | Leadership | Motivation Ability | Marketing | Show less

    • Denmark
    • Medical Equipment Manufacturing
    • 300 - 400 Employee
    • Business Manager, Marketing, APMEA
      • Nov 2008 - Jun 2010

      I was responsible for Dako’s distributor markets in the APMEA (LA for a period during 2009) and for selected subsidiaries. My main tasks were to: • Participate in adapting company marketing strategy to regional conditions and execute it • Make and execute tactical marketing and sales plan • Collaborate tightly with regional business managers, subsidiaries and distributors to implement marketing programs • Support business managers and distributors with sales planning and activities • Participate in sales promotions of the portfolio and focus products • Build relations to distributors and key customers • Perform sales and marketing training • Be a part of global product management and participate in cross-functional multi-stakeholder product development, market research, pricing, marketing material development and adaptation, and plan and execute product launch in accordance with company strategy • Arrange and participate in regional customer workshops and trade shows In addition to the main tasks I was responsible for planning and execution of Dako’s annual distributor meeting, and participating in planning and execution of regional business meetings and annual regional sales meetings. Dako, today a part of Agilent, was one of leading IHC cancer diagnostic companies with a comprehensive portfolio of instruments and reagents for tissue based cancer diagnostics. Results: I implemented the regional marketing strategy and made the tactical plan and rolled it out, hence significantly contributed to APMEA’s budget being met in 2008 and 2009. I planned marketing tactics and sales activities, and participated in training of distributors and customers. With the regional business managers I launched key products. I planned and executed distributors meetings and regional sales meetings. | Strategic Adaptation | Marketing | Relation Building | Cross Cultural Understanding | Communication | Distributor Management | Creativity | Motivation Ability | Leadership | Show less

    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Manager, External Affairs
      • Mar 2006 - Oct 2008

      As Manager External Affairs I was responsible for marketing and communication with our partners and for the sales. My main tasks were to: • Create the marketing and sales strategy and orchestrate the implementation • Build up sales by adding new partners from both the pharmaceutical and biotech industry • Move offering from products to solutions • Implement the marketing roll out and create the marketing material and update it over time, to keep it adjusted to the company development • Handle all communication with our CRO partners; manage all sales activities and build relations to key partners in the industry • Negotiate and author study contracts; develop internal process for sales flow and partner communication • Create pricing structure; select and plan tradeshows and participate in these together with our scientists, so Rheoscience was optimally promoted • Locate agents who could represent Rheoscience in selected countries In addition to the main tasks I coached our scientists in sales and communication with our partners. Rheoscience was a preclinical CRO company specialized in services within diabetes and obesity research. Our range of services was from study design and support over animal studies to laboratory services. Rheoscience also did its own research and development for new diabetes and obesity drug candidates. Our customers ranged from small biotech companies to major pharmaceutical companies worldwide. Results: I coordinated and participated in a significant increase in revenue, doubling it within the first 18 months of my employment with Rheoscience, and secured high growth past the first 18 months. I participated in positioning Rheoscience as the golden standard CRO in diabetes and obesity research. | Strategic Planning | Marketing | Communication | Relation Building | Cross Cultural Understanding | Negotiation | Leadership | Motivation Ability | Creativity | Independent | Show less

    • Denmark
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Sales Manager
      • May 2004 - Feb 2006

      Please refer to the Olympus Head of Department section in my profile for more information about tasks in this position. Visiopharm ApS was an innovative startup company developing image analysis software and was the leading company in automation of pathology applications. Achieved results: Met budget in 2004, 2005 and 2006, all years with solid double-digit growth. I successfully organized and carried out the transfer of CAST from Olympus to Visiopharm. Results: I successfully transferred CAST from Olympus to Visiopharm, and increased sales consecutively between 2004 and 2006. Show less

    • United States
    • Medical Equipment Manufacturing
    • 700 & Above Employee
    • Head of Department
      • Sep 2002 - Feb 2006

      As Department Manager I was responsible for management of the CAST department. The main tasks were to: • Develop and author the strategy and roll it out • Manage the CAST department • Build distributor network and manage distributors • Develop the CAST software to be the motor in the leading stereology system • Increase sales and the number of installed systems to reach annual goals • Create marketing materials • Conduct sales, marketing and product training of distributors • Build relations to key CAST users and stereology KOLs • Make sales demonstration of the CAST system to potential customers and install the system at customer sites • Plan and participate in tradeshows and stereology/user courses Olympus Microscope Division developed the CAST software in Denmark and the CAST system was sold to users worldwide. In a number of countries the sales of CAST was made via distributors or agents. By 2004 Olympus changed its software development strategy and decided to abandon development of CAST. In agreement with Olympus, I entered into an agreement with Visiopharm to take over CAST development, and I made the transfer of CAST development and sales to Visiopharm ApS. Our customers were researchers, clinical research, pharmaceutical and biotech companies, hospitals, governmental institutions and organizations. Results: I accomplished double-digit annual revenue increase between 1999 and 2004, and build a worldwide distribution network; I also participated in development of the most comprehensive stereological quantification software on the market. | Leaderships | Department Management | Distributor Management | Communication | Motivation Ability | Relation Building | Cross Cultural Understanding | Independent | Liaison | Show less

    • Germany
    • Medical Equipment Manufacturing
    • 700 & Above Employee
    • Product Manager CAST System
      • Aug 1999 - Aug 2002

      Please refer to the Olympus Head of Department section in my profile for more information about tasks in this position. Please refer to the Olympus Head of Department section in my profile for more information about tasks in this position.

    • Denmark
    • Biotechnology Research
    • 1 - 100 Employee
    • Product Manager
      • 2001 - 2002

    • Denmark
    • Biotechnology
    • 1 - 100 Employee
    • Project Manager
      • 1998 - 1998

Education

  • Aarhus University
    Master’s Degree
    1993 - 1997
  • Syddansk Universitet - University of Southern Denmark
    HA class
    2008 - 2008
  • USAF
    ATC
    1990 - 1992
  • Aarhus University
    Bachelor’s Degree
    1986 - 1990

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