Erik Lidén

CPO at Y/ELM+ Protection
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Stockholm Metropolitan Area, SE
Skills

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Bio

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5.0

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Andrew Cowan

Erik is a fantastic person to work for! Keyed on, creative and hard working. Good contact builder.

Harri Helenius

Erik is a leader who gets things done! The abbility to juggle several projects at the same time, thinking holistic but also detail and quality oriented, while taking in ideas and feedback, with an open mind, makes Erik a strong, competent and loyal player. It has been a true honor to have been in the same team as Erik.

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Experience

  • Y/ELM+ Protection
    • Sweden
    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • CPO
      • Feb 2022 - Present

      Founded by riders and product obsessives, Y/ELM+ aims to raise safety by providing best-in-class protective gear that enables riders to experience the thrill of riding hard without restraint. Founded by riders and product obsessives, Y/ELM+ aims to raise safety by providing best-in-class protective gear that enables riders to experience the thrill of riding hard without restraint.

  • Flaxta
    • Sweden
    • Sporting Goods
    • 1 - 100 Employee
    • Founder and Business dev
      • Jun 2018 - Present

      Founder of FLAXTA, an organisation with the aim of Redefining Sports Protection. Founder of FLAXTA, an organisation with the aim of Redefining Sports Protection.

  • Bearsta Consulting
    • Sweden
    • Advertising Services
    • Founder and CEO
      • Jun 2017 - Present

      Product, Brand and Business development focused on Startups and Small companies. Mainly in the crossover of Sports, Innovation, Lifestyle and Design, with a progressive approach. Extensive worldwide experience and network in product dev and brand building with a deep love for building good projects and companies. Product, Brand and Business development focused on Startups and Small companies. Mainly in the crossover of Sports, Innovation, Lifestyle and Design, with a progressive approach. Extensive worldwide experience and network in product dev and brand building with a deep love for building good projects and companies.

  • POC
    • Security and Investigations
    • Senior Product Manager
      • Oct 2007 - Jun 2017

      Key position taking POC from a startup to a world leader position in its field and finally Nasdaq exit. Focus on developing product, concept and business. Key position taking POC from a startup to a world leader position in its field and finally Nasdaq exit. Focus on developing product, concept and business.

  • Shimano Nordic Cycle AB
    • Product manager
      • 2005 - 2007

      Product Manager for all distributed brands on the Nordic markets. Coordination of products, purchase, marketing and sales for around 10 multinational brands. Product Manager for all distributed brands on the Nordic markets. Coordination of products, purchase, marketing and sales for around 10 multinational brands.

Education

  • National University of Singapore
    Master's degree, Marketing
  • Stockholms universitet
    MSc, Marketing & Innovation
    1999 - 2003

Community

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