Experience

LifeTraq, Inc.

• Technology, Information and Media
• 1 - 100 Employee

• Founder and Chief Executive Officer (CEO)

  • 2017 - Present

  Erik Kerr is a visionary leader, who was at his wit’s end watching family members and friends loop in and out of addiction treatment, prison, and mental health challenges. On the one hand, he saw a booming tech industry filled with promising tools and innovations. While on the other, he saw an accelerating mental health crisis supported by transactional solutions and systems. In 2017, he founded LifeTraq, a patent-pending gamified technology platform dedicated to improving the human condition. Kerr is an innovator who brings comprehensive research, integrated with solid data, to the design of unique, one-of-a-kind systems that ultimately improve outcomes. LifeTraq is built upon the principle that nobody should be without hope; data and technology have important roles to play in supporting the healing process of those who suffer. LifeTraq’s technology provides assistance to those who struggle with addiction and mental health issues, including those in and out of state corrections programs. LifeTraq provides critical program and compliance tracking to ensure accountability and transparency within the judicial system. Kerr’s ability to fill critical gaps in the marketplace by employing in-depth research and a novel approach has enabled him to solve problems while bringing people together in unexpected ways. He founded and hosted the Global Healing Addiction Summit, which was virtually attended by over 20,000 leading experts in the addiction field looking for creative solutions, and serves on the Communications Leadership team for the Grand Stigma Challenge, an effort supported by the Huntsman Mental Health Initiative, seeking to help those marginalized and struggling. He is an avid outdoorsman, alpine climber and is constantly seeking adventure in mountains around the world. He and his wife are the proud parents of four boys. They are long-time residents living an elevated life in the great state of Utah. Show less



The Draw Shop, LLC

• United States
• Advertising Services
• 1 - 100 Employee

• Co-Founder

  • 2010 - 2020

  Founded an industry-leading and first-in-kind action-oriented whiteboard animation video company (illustration videos). Conducted extensive market research to build a compelling product offering/pricing strategy, identify high-value customer segments, and pinpoint promising sales channels (e.g. tradeshows, social media). Managed the P&L, product portfolio, production, sales, and marketing functions - while continuously improving the organization to create loyal customers. The Draw Shop, LLC specializes in powerful, action-oriented whiteboard animation videos and sales processes. Show less



Premier Mentoring

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• President, Business Development

  • 2008 - 2010

  Joined a professional coaching and training company to grow the business through expanding/diversifying the product portfolio, establishing new licensing agreements, building a strong inside sales organization, and forming powerful partnerships. Spearheaded all facets of the commercialization process, including market/customer research, product development, GTM planning, and sales execution. Joined a professional coaching and training company to grow the business through expanding/diversifying the product portfolio, establishing new licensing agreements, building a strong inside sales organization, and forming powerful partnerships. Spearheaded all facets of the commercialization process, including market/customer research, product development, GTM planning, and sales execution.



Big Yankee Restoration & Hardware

• Holladay, Utah, United States

• Founder

  • 2006 - 2008



E Consulting

• Salt Lake City Metropolitan Area

• Marketing & Sales Consultant

  • 2001 - 2006



FranklinCovey

• United States
• Professional Training and Coaching
• 700 & Above Employee

• Director of Business Coaching

  • 1999 - 2001

  Developed coaching strategy for corporate clients, negotiated terms and contracts, oversaw coaching strategy and execution. Produced outbound and inbound sales models leading to several million dollars in increased annual sales. Developed coaching strategy for corporate clients, negotiated terms and contracts, oversaw coaching strategy and execution. Produced outbound and inbound sales models leading to several million dollars in increased annual sales.