Experience

ANPHABE.COM

• Vietnam
• Human Resources Services
• 1 - 100 Employee

• Marketing Communications Manager

  • May 2022 - Present

  Key responsibilities - Direct report to CEO - Implement all digital marketing and media campaigns including Website development, SEO, SEM, Display (GDN), EDM, Automation, and Social for lead generation campaigns; - Weekly & Monthly measuring and reporting the performance of all digital marketing campaigns against goals (ROI and KPIs) for optimization; - Closely work with professional Media Teams (VTV, HTV, Vietcetera, Vietsuccess, CafeF, CafeBiz, Vnexpress...), lead the PR, Communications campaigns to build business brand awareness; - Build strategic relationships with key partners for business partnership opportunities; - Monitor the monthly, quarterly, and annual marketing budget and allocate funds effectively; - Implement PR, communication campaigns, and events for Anphabe and Clients (Abbott, Home Credit, FWD, etc.); - Recruitment, training, and coaching Team. Recognition and gains - Increase sales opportunities, attract hundreds of new clients per month for high-value services ($3000+/contract); Qualified lead ratio from 30-50% (Up to services); Show less



TEEG

• Australia
• Entertainment Providers
• 200 - 300 Employee

• • Jan 2019 - Apr 2022

  Key responsibilities- Direct report to Business Director, present in BOD Quarterly Meetings (in English);- Implement Integrated Marketing Communication campaign (Digital, Social, Trade, Brand, Partnership, Event) to drive qualified traffic from online to the venue (offline);- Collaborate with Operations Team to achieve sales KPI;- Monthly measuring and reporting the performance of marketing campaigns and Revenue against goals (ROI and KPIs) for optimization;- Closely work with professional Media Teams (VTV, HTV, Vietcetera, Vietsuccess, CafeF, CafeBiz, Vnexpress...), lead the PR, Communications campaigns to build business brand awareness;- Build strategic relationships with key partners (QSR, Grab, VinID, AEON Mall, Vincom, TAPTAP, Momo, Shopee...) for business partnership opportunities;- Market intelligence, customer insights, data analysis, and trending forecast;- Monitor the monthly, quarterly, and annual marketing budget and allocate funds effectively;- Recruitment, training, and coaching Team;- Customer Relations (handling severe complaints).Recognition and gains- Big effort in building up the Timezone brand (from zero) to 11 venues nationwide after 4 years of development in the Vietnam market, with hundreds of billion VND annual revenue;- Achieved Sales KPIs in the Grand Opening Event (average of 134% on target - all venues);- Build a marketing team from person to Team (Executive, Social, Content & PR, Digital & CRM, Design). Show less

• • Jan 2018 - Dec 2018

  Key responsibilities - Implement Social & digital marketing (SEO, Facebook Ads), Trade marketing (Promotions) to create brand awareness and enhance audience engagement; - Communicate with target audiences, build and develop customer relationships; - Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts; - Do the marketing plans, advertising, campaigns, and activities; - Support conducting market research; - Working with agencies and influencersRecognition and gains- Being the 2nd staff member to join the company after Business Director, contributed to the business project from its first-day launch in Vietnam Market (since Jan 2018); Show less



California Fitness & Yoga Centers Vietnam

• Vietnam
• Wellness and Fitness Services
• 1 - 100 Employee

• • Sep 2016 - Dec 2017

  Key responsibilities - Fitness contract audit; - Recruitment, functional skill training for new staff; - Operate fitness club with over 1000 check-in/day; - Support Operations Manager to monitor the monthly operating budget; - Build relationships with club members, and deal with customers' complaints.

• • Jan 2015 - Aug 2016

  Key responsibilities- Welcome Cali-member to the fitness club (daily);- Club operation report to Manager (daily);- Create activities and events for Cali-member (monthly);- Support Cali-member in doing the survey (monthly);- Doing events to support sales (monthly);- Finalizing membership contract (paperwork).



ZOOM MEDIA VIETNAM - EVENT AGENCY

• #118/11 Tran Quang Dieu Street, District 3, Ho Chi Minh City, Vietnam

• Event Planer

  • Jun 2014 - Jan 2015

  Key responsibilities - Monitor event area, manage PG – PB in the events; - Support the Event Team in making proposals, and brainstorming activities for the client’s event. Event deployed • Dec 2014 - Lancôme Event - “Happy X’mas Holiday” at Diamond Plaza • Nov 2014 - Vie-Pan Techno Park Inauguration at Hiep Phuoc Industrial Park • Nov 2014 - Laneige Customer Appreciation Event - “Sparkling Party” at CGV Hung Vuong • Oct 2014 - Lancôme Product Launch Event - “My Beauty Render – Vous” at Sofitel Hotel Show less



Truòng Dai hoc Dan Lap Van Lang

• Higher Education
• 100 - 200 Employee

• University Admission Consultant

  • Jul 2013 - Jan 2015

  Key responsibilities - Provide grade-twelve students with university admission information on the entrance exams and career choices; - Counsel and support high school students in their undergraduate course choices at Van Lang University; - Support the University Admission Workshop at Van Lang University. Key responsibilities - Provide grade-twelve students with university admission information on the entrance exams and career choices; - Counsel and support high school students in their undergraduate course choices at Van Lang University; - Support the University Admission Workshop at Van Lang University.