Eric TOUATI

Business Director at China Belgium Technology Center - United Investment Europe
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Contact Information
us****@****om
(386) 825-5501
Location
BE
Languages
  • French Native or bilingual proficiency
  • English Full professional proficiency
  • Spanish Limited working proficiency
  • Chinese Elementary proficiency

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Pierre Duarte

Throughout the years I had the opportunity to have several levels of interaction with Eric. We worked together as colleagues at first, then I became his customer when he decided to embark on a new professional journey, and finally we became friends. The common factor of all these experiences is that Eric has never changed. He always remained highly focused, customer centric, and always bringing a positive and innovative spin to any project where he would be involved. Last but not least, his sense of loyalty and reliability definitely contributed to make him become the great professional he is today.

LinkedIn User

Eric was in charge of strategy and business development in our group. He has shown excellent leadership skills in order to structure, develop his department and the people reporting to him. Eric is an autonomous and self motivated person and who can be entrusted.

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Experience

    • Belgium
    • International Trade and Development
    • 1 - 100 Employee
    • Business Director
      • Sep 2020 - Present

    • Co-Founder
      • Apr 2016 - Present

    • Belgium
    • Wholesale Import and Export
    • 1 - 100 Employee
    • Business Development Director
      • Apr 2017 - Aug 2020

      About Somex: SOMEX ( Société des Marchés Extérieur) is a Pan-African organization, specialized in consumer good’s Import-Export, licensed brand distribution, retail concept and e-commerce platform for Africa. The company imports and distributes products in more than 25 African countries with offices in Belgium (Head-Office), France, China, Hong Kong and India. About Somex: SOMEX ( Société des Marchés Extérieur) is a Pan-African organization, specialized in consumer good’s Import-Export, licensed brand distribution, retail concept and e-commerce platform for Africa. The company imports and distributes products in more than 25 African countries with offices in Belgium (Head-Office), France, China, Hong Kong and India.

    • China
    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • Sales and Marketing Director
      • Mar 2015 - Apr 2016

      Managing and leading the overall Sales & Marketing department of ASI GROUP, holding of 3 companies ASI LOGISTICS / ASI SOLUTION / ASI MOVERS respectively specialized in Freight Forwarding and Logistics, Global Trade, International relocation. Member of the Board. • Develop and implement new sales and marketing strategy for ASI GROUP in line with the budget. • Manage and Lead the commercial team , define result oriented tools ( KPI , Sales Pipelines, Target list, Must Win account) in order to adjust and reach the Sales team performances and support the different business unit P&L. • Hire and develop new commercial team member in various ASI offices • Drive and implement Sales Campaign with both regional approach and vertical industry focus in line with the current Market trends. • Advise and drive organizational changes in the company through a full re-branding of it’s the business unit. Define with the board the business unit mission, its core competencies, and its Strategic Focus . • Develop optimized and customer oriented added value solutions. Introduce and deliver a presentation in order to position ASI as the right partner during RFQ’s process.

    • Acting Director
      • Apr 2011 - Feb 2015

      Acting Director of Artbeat Studio, the in-house Creative Agency of Visual Orient limited, during my appointment of Marketing and Sales Director of Visual Orient Limited • Managing Artbeat Studio as part of subsidiaries of Vol Group together with the Artistic Director. • Define the guideline of Project Management and the agency business Planning • Ensure efficient work resource allocation to timely answer the need of our Clients • Develop business opportunity with third party and external customers Artbeat Studio is behind the visual identity of some of the most famous F&B venue in Shangai • Mrs Bund | www.mmbund.com • Ultraviolet | www.uvbypp.cc • Bar Rouge | www.bar-rouge-shanghai.com • The Cut - Shanghai | www.thecut-shanghai.com • Y2C2 | www.y2c2.com

    • China
    • Food and Beverage Services
    • 1 - 100 Employee
    • Marketing & Sales Director
      • Apr 2010 - Feb 2015

      For more than 10 years VOL Group (Visual Orient Limited) has become a leading actor of the food and beverage industry in Shanghai. The group successfully brought to the city amazing entertainment and restaurant venues such as Bar Rouge, Mr & Mrs Bund , and Ultraviolet by Paul Pairet , which did set international standard and worldwide fame . Managing and leading the Marketing & Sales Department, team of 10 colleagues of a leading food & beverage company in China, in order to increase the general businesses revenue and group brand awareness. Visual Orient Limited owns Bar Rouge Shanghai / Mr & Mrs Bund /Ultraviolet /The Cut/ Bund5 • Define and operationally implement the general Marketing and Branding strategy of the group and its venues. • Drive the overall PR strategy and insure to maintain the worldwide brand Awareness level through all conventional & Social Media. • Develop the B2C and B2B Sales channels with the Venues Directors • Qualify new projects and define new concepts fitting the group development strategy. • Manage and drive the Sales Department / The Communication Department / Artbeat - Studio : Creative & Digital Agency (Acting Director of Art beat-Studio) • Develop and manage all the partnership issued between the group and its B2B Business Partners.

    • China
    • Entertainment
    • 1 - 100 Employee
    • Sales Manager
      • Oct 2008 - Apr 2010

      Driving the overall Venue Sales (B2C-B2B) and operation of one of Shanghai most famous nightlife and entertainment venue . Bar Rouge Top Management level position , leading the overall venue operation, managing the service team, with a focus on Bar Rouge sales & marketing respecting the validated budget and overall P&L . - Managing the Monthly Event Planning and implementation - Proposing Venue Budget Planning and YTD Budget completion - Driving the Guest Relation and VIP Management. - Managing all the sponsoring and partnership agreement with Alcohol Supplier and Promoters. - P&L venue management Venue Description and Venue Achievement & Award when in position . “WORLD’S FINEST CLUB” Member since 2010 “BAR WITH THE BEST TERRACE” Time Out Best Bars of Shanghai Awards 2010 “BAR TO VISIT” Wallpaper Shanghai 2009 “THE BEST BAR OF 2009” Time Out Best Bars of Shanghai Awards “BAR OF THE YEAR” That’s Shanghai 2008 Food & Drink Awards

    • Germany
    • Transportation, Logistics, Supply Chain and Storage
    • 700 & Above Employee
    • Trade Lane Manager FR, UK, BE, IL
      • Apr 2006 - Oct 2008

      - Managing Business Development of the China-France/Belgium Trade lane, and UK/IL Trade lane from September 2008. - Supporting China Field Sales on all the related business on the trade lane. - Defining the overall Business Plan & Sales Strategy implementation of the trade lane - Managing Trade Lane Budget Session and the YTD results . - Leading the Commercial interaction and facilitation between China and FR/BE. - Project Management in Value Added Logistics Services ( added value warehousing / co packing operations/ trading/ wine & Spirits solution / bonded warehouse ) and Multi modal transportation.

    • France
    • Transportation, Logistics, Supply Chain and Storage
    • 100 - 200 Employee
    • Business Developement Manager
      • Jan 2005 - Jan 2006

      - Development of the customer portofolio through the sales of Added Value Logistics service and customised Door to Door Solution. - Realisation and implementation of Industry Focus Solution (Textile, Automotive, Consumer Goods) - Design of new communication Tool. - Development of the customer portofolio through the sales of Added Value Logistics service and customised Door to Door Solution. - Realisation and implementation of Industry Focus Solution (Textile, Automotive, Consumer Goods) - Design of new communication Tool.

    • Belgium
    • Wholesale Import and Export
    • 1 - 100 Employee
    • Junior Purchaser
      • Jun 2004 - Sep 2004

      Internship - Order Management for Christmas Toys yearly project ( Sourcing,purchasing, shipping, invoicing...) - Suppliers Sourcing. - Catalogue realisation: New referenced product Internship - Order Management for Christmas Toys yearly project ( Sourcing,purchasing, shipping, invoicing...) - Suppliers Sourcing. - Catalogue realisation: New referenced product

Education

  • Montpellier Business School
    Master in Management (MSc), Strategic Management , Supply Chain Management , Strategic Marketing
    2002 - 2006
  • De Montfort University
    Bachelor of Business Administration (B.B.A.), Business Administration,Strategic management and marketing
    2003 - 2004

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