Eric Stehle

VP of Franchise Development at Shine Franchise Group
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Contact Information
Location
Lakeland, Florida, United States, US

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Credentials

  • Alzheimers and Related Dementia Disease Education Certification
    State of Florida
    Nov, 2021
    - Sep, 2024
  • Certified Personal Fitness Trainer-Exercise and Fitness Specialist (CPT-EFS)
    NFPT

Experience

    • United States
    • Consumer Services
    • 1 - 100 Employee
    • VP of Franchise Development
      • Dec 2022 - Present

      • Create & implement effective strategies to drive franchise sales and new unit growth• Nurture relationships with existing franchisees to encourage and support their expansion plans• Drive the franchise sales process to maximize conversion from leads to executed franchise agreements• Oversee content development and manage all Discovery Day efforts• Work with marketing and outside agencies to implement effective lead generation marketing, tracking performance and adjusting as necessary Show less

    • Franchise Business Coach
      • Feb 2022 - Dec 2022

      • Created and implemented the Shine Franchise Advisory Council (FAC) • Created marketing, hiring, sales, and business planning instructional manuals• Increased franchisee revenue through monthly coaching • Hosted sales and marketing webinars• Interviewed and introduced new vendor partners • Designed a growth plan for new franchisees

    • United States
    • Wellness and Fitness Services
    • Franchise Owner
      • Apr 2016 - Nov 2021

      • Operated 2 locations in Lakeland, Florida • Managed 16 employees • Won CEO Award for highest gross sales & top customer service 2 times • Ranked #4 for NPS score out of 812 national locations • Won Best Health Club in Polk County • Elected to the Franchise Advisory Council 2 years in a row as one of the top 9 franchisees • Ranked in the top 5% of all operating franchises every year of ownership • Set a record for highest number of pre-sales prior to opening first location Show less

    • United States
    • Musicians
    • 1 - 100 Employee
    • Franchise Owner
      • Mar 2012 - Mar 2017

      • Operated a location in Lakeland, Florida • Managed 10 employees • Honored for top social media marketing pages • Ranked in the top 5% of all operating franchises every year of ownership • Had the highest grossing grand opening for this franchise brand • Operated a location in Lakeland, Florida • Managed 10 employees • Honored for top social media marketing pages • Ranked in the top 5% of all operating franchises every year of ownership • Had the highest grossing grand opening for this franchise brand

    • United States
    • Individual and Family Services
    • Franchise Owner
      • Mar 2007 - Oct 2012

      • Operated a location in Lakeland, Florida • Managed 12 employees • Ranked #1 for gross sales out of 83 franchised units, every year of ownership • Won multiple awards for best customer service and member retention • Won Rookie of the Year the first year of ownership • Operated a location in Lakeland, Florida • Managed 12 employees • Ranked #1 for gross sales out of 83 franchised units, every year of ownership • Won multiple awards for best customer service and member retention • Won Rookie of the Year the first year of ownership

    • United States
    • Retail
    • 100 - 200 Employee
    • Franchise Owner
      • Dec 2002 - Sep 2008

      • Operated a location in Lakeland, Florida • Managed 13 employees • Won Rookie of the Year the first year of ownership • Ranked #2 for gross sales out of 201 franchised units every year of ownership • Won awards for outstanding customer service • Won Best Retail Store in Polk County • Operated a location in Lakeland, Florida • Managed 13 employees • Won Rookie of the Year the first year of ownership • Ranked #2 for gross sales out of 201 franchised units every year of ownership • Won awards for outstanding customer service • Won Best Retail Store in Polk County

    • President - Sabrina Enterprise Franchising Group
      • Nov 2000 - Nov 2002

      • Parent company of Beverly Hills Weight Loss & Wellness in New Hampshire • Re-launched the brand by creating new operations, marketing, and opening manuals • Worked directly with the CEO to re-establish the brand for a new market • Developed 6 new franchise locations • Grew the brand by 22% • Parent company of Beverly Hills Weight Loss & Wellness in New Hampshire • Re-launched the brand by creating new operations, marketing, and opening manuals • Worked directly with the CEO to re-establish the brand for a new market • Developed 6 new franchise locations • Grew the brand by 22%

    • United States
    • Executive Offices
    • 1 - 100 Employee
    • Franchise Owner
      • May 1994 - Nov 2000

      • Operated 3 locations in the Tampa Bay market • Managed 22 employees • Ranked #1, #2 and #3 out of 83 locations every year of ownership • Performed sales training workshops for the southeast territory. • Served as Regional Franchise Director for Florida • Operated 3 locations in the Tampa Bay market • Managed 22 employees • Ranked #1, #2 and #3 out of 83 locations every year of ownership • Performed sales training workshops for the southeast territory. • Served as Regional Franchise Director for Florida

    • Business Owner
      • Apr 1991 - Aug 1997

      • Opened in Lakeland, Florida by creating my own brand and vision for fitness • Grew business by 17% year over year • Won best Health Club in Polk County • First Certified Fitness Trainer in Lakeland, Florida with the National Federation of Professional Trainers • Opened in Lakeland, Florida by creating my own brand and vision for fitness • Grew business by 17% year over year • Won best Health Club in Polk County • First Certified Fitness Trainer in Lakeland, Florida with the National Federation of Professional Trainers

    • United Kingdom
    • Wellness and Fitness Services
    • General Manager
      • Jun 1989 - Dec 1990

      • While in College I managed a team of 12 in Etters, PA • Effectively grew membership by 18% • Performed monthly sales training seminars • Developed an effective marketing plan to capture new members • Was asked upon graduating from college to be GM for all 3 locations in Central PA • While in College I managed a team of 12 in Etters, PA • Effectively grew membership by 18% • Performed monthly sales training seminars • Developed an effective marketing plan to capture new members • Was asked upon graduating from college to be GM for all 3 locations in Central PA

Education

  • York College of Pennsylvania
    Bachelor of Science - BS, Business Administration and Management

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