Experience

ZINTEX Remodeling Group

• United States
• Construction
• 1 - 100 Employee

• Vice President of Marketing

  • Mar 2021 - Present

  In March of 2021, I was named VP of Marketing at Zintex Remodeling Group. I'm responsible for all lead generation, conversion and branding. I oversee the Call Center and Events & Shows Managers and our Digital & Creative Marketing Manager. My goal is to help take the company from a $9.5 million a year business to $100 million in 5-7 years. In 2021, we did $19.5 million and in 2022 we did $31.5 million. Our goal for 2023 is $42 million. We will accomplish this by developing a strategic marketing mix that will yield growth and 12-13% marketing cost month after month. Show less



For Fun

• Crown Point

• JFK Assassination Researcher

  • Dec 1992 - Present

  When I was in elementary school I checked out a Life Magazine library book about JFK and became very interested in his assassination. Throughout elementary school I used to get LEGO sets for my birthday and Christmas, so I combined my interest in JFK's assassination and LEGOs. This model sat in my Mom's basement until the spring of 2019, where I donated it to a JFK historical museum (I'm not able to release the name of the Museum until they announce that it's going on display). https://www.facebook.com/jfkassassinationlegos Show less



Professional Golf Caddie

• United States & Europe

• Professional Golf Caddie

  • Apr 2007 - Present

  I was a Professional Caddie from 2007-2010 on the LPGA Futures Tour, Ladies European Tour, LPGA Tour, and Nationwide Tour. I spent 2 seasons on the Ladies European Tour in 2008 and 2009, 1 season on the Futures Tour and 1 season combined on the LPGA and Nationwide Tour. I had the privilege of caddying for players: Australian Dana Lacey, Czech Jana Peterkova, South Africans Stacy Lee Bregman and Lee Anne Pace and Americans Kim Welch, Kim Augusta, Casie Cathrea and Jin Park. The highlights of my caddying career were helping Stacy Bregman finished 6th in our second LET tournament together in Scotland and 2nd the week after at the Turkish Airlines Open. Both Stacy and Lee Anne qualified for the 2008 and 2009 Women's British Opens at historic courses Sunningdale and Royal Lytham and St. Annes. I worked two tournaments for Amateur Casie Cathrea one being the 2013 U.S. Women's Open at Sebonack Golf Club and watched her win Low Amateur. When I wasn't caddying on tour during the season I worked as the Marketing Sales Specialist in my father's State Farm Insurance Agency in Hammond, Indiana. https://www.youtube.com/watch?v=kRh5f4D24Ok&list=FLhg6RGk-9PYi9C4cqItJ7Eg&index=56 https://www.youtube.com/watch?v=Jwfv07Ip3zc&list=FLhg6RGk-9PYi9C4cqItJ7Eg&index=71 https://www.youtube.com/watch?v=z9oJBLw9Ds8&list=FLhg6RGk-9PYi9C4cqItJ7Eg&index=76 Show less



BCI Acrylic Inc.

• United States
• Construction
• 1 - 100 Employee

• Director of Lead Generation and Corporate Call Center

  • Jun 2015 - Feb 2021

  I'm very proud of the team that I have the privilege of managing. We started our Corporate Call Center in May 2018. In 2019, our team generated $19.3 million in Dealer Revenue from our leads at an average of 11.7% Cost of Marketing per Dealer based on what we charge for a Set Appointment. In 2020, we generated $50 million in Dealer Revenue (159% increase) but the average Dealer Cost of Marketing went down to 10.7%. I'm proud of the fact that we were smarter with the additional money we spent to generate leads, our Call Center Management Team did an excellent job training our callers to convert these leads at a higher rate and thanks to our Regional Sales Manager and VP of Sales, Closing % on our Leads increased 2% from 2019 to 2020, so the Dealer's Cost of Marketing went down. In 2021, we are going to try and hit $70 million in Dealer Revenue from our Corporate Call Center leads. Show less

• Director of Marketing

  • Jun 2015 - Jul 2020

  I am the Director of Marketing at BCI Acrylic Inc. in Libertyville, Illinois. My responsibilities are to help BCI brands and dealers around North America generate more leads, improve the quality of their leads, and find new advertising sources that make the phone ring or generate more web form submissions. In May 2018, I led a team that built our Corporate Call Center and Lead Generation programs. In 2019, we generated $19.3 million in Dealer Revenue from our Corporate Call Center leads. In 2020, we are on pace to generate $50 million in Dealer Revenue. The Corporate Call Center metrics across the board have grown over 140% despite COVID-19. Very proud of our Call Center Team who generate quality leads for our dealers day in and day out.I will also be part of a team who develops and implements National Advertising campaigns to benefit all of our Dealers. My goal is to help Event Coordinators, Call Center Managers, Marketing Managers, and Owners develop Marketing plans that will lead to the best return on their investment. Show less



Self Employed

• United States
• 700 & Above Employee

• Professional Yardage Book Designer

  • Nov 2009 - 2018

  Starting with the 36 hole course White Hawk Country Club in Crown Point, Indiana in 2009 I've taken measurements, drawn and designed Professional Yardage Books for multiple golf courses over the years. Attached are pictures to show you what a PGA or LPGA Tour Yardage Book looks like with the types of measurements and information that players would need to navigate a course and play their best. Starting with the 36 hole course White Hawk Country Club in Crown Point, Indiana in 2009 I've taken measurements, drawn and designed Professional Yardage Books for multiple golf courses over the years. Attached are pictures to show you what a PGA or LPGA Tour Yardage Book looks like with the types of measurements and information that players would need to navigate a course and play their best.



Golf Now Chicago

• Crown Point, IN

• Contributing Writer

  • Nov 2008 - Feb 2016

  Wrote the articles, “Lake Michigan Golf Trail” (2009), “Escapes” (2010), “Family Owned Golf Courses that Rock” (2011), "Fan Favorites and Future Stars" (2014), and "Future Stars Tee It Up At Web.com Tour" (2016) in the annual editions of Golf Now Chicago. Wrote the articles, “Lake Michigan Golf Trail” (2009), “Escapes” (2010), “Family Owned Golf Courses that Rock” (2011), "Fan Favorites and Future Stars" (2014), and "Future Stars Tee It Up At Web.com Tour" (2016) in the annual editions of Golf Now Chicago.



Renewal by Andersen

• United States
• Construction
• 700 & Above Employee

• Marketing Manager, Call Center & Events Manager

  • May 2013 - Jun 2015

  I was the Marketing Manager for owner Steve Davidson's Indiana, Greater Michigan, Southern Connecticut and Dayton, Ohio Renewal by Andersen affiliates. I managed a marketing budget of over $4 million. My responsibilities were to oversee our Non-Traditional marketing sources such as our Call Center, Events/Shows, and Canvassing programs for each territory as well as our Traditional Marketing Sources. I worked with our Chicago based Marketing Agency MAN Marketing to develop all of our Direct Mail, Newspaper, Radio, TV, Internet, and Marriage Mail creative advertisements. I was responsible for determining and spending our Marketing budgets for each territory with the goal in mind to continue to lower both the cost per appointment and the cost of marketing percentage. We tracked every marketing source by putting a local area code tracking phone number on every advertisement and used the Ring Central phone system so I know exactly where our calls and appointments are coming from. This helps me make better decisions on where to spend the company's marketing dollars. In 2015, I was invited to speak at the National Renewal by Andersen Conference in Phoenix, AZ and was nominated for Marketing Manager of the Year. Show less



State Farm Insurance Agency

• Hammond, Indiana

• Marketing Sales Specialist

  • Sep 2005 - May 2013

  Licensed as a Resident Producer in Indiana to sell property, casualty, life and health insurance - License #476634 Maintained an LSA(4) agreement with State Farm Insurance Held annual appointments with customers to better understand their needs and dreams Made sales calls for all lines of insurance to current and potential customers Marketed the agency via telephone, post cards, letters, and local ads Licensed as a Resident Producer in Indiana to sell property, casualty, life and health insurance - License #476634 Maintained an LSA(4) agreement with State Farm Insurance Held annual appointments with customers to better understand their needs and dreams Made sales calls for all lines of insurance to current and potential customers Marketed the agency via telephone, post cards, letters, and local ads



Renewal by Andersen

• United States
• Construction
• 700 & Above Employee

• Marketing Director and Call Center Manager

  • Feb 2011 - May 2012

  • Increased the amount of appointments by 65% from 2011 to 2012 and was 14% under budget • Improved the quality of appointments in Q1 & Q2 of 2012 as sales increased by 60% • Led a team who presented a successful proposal to corporate executives at Renewal by Andersen to expand our territory • Managed an annual marketing budget of $335,000 • Developed a marketing campaign for our regional territory the size of 1/7 the state of Wisconsin • Created and designed all of our replacement window and door advertisements • Completely redesigned our entire website and internet advertising campaign • Wrote and produced our Radio and TV commercials • Created and maintained our Social Media accounts on Facebook, Twitter, and YouTube • Served as the Public Relations specialist when addressing reviews and complaints • Used the Enabled internet based computer system to track leads and make better advertising decisions • Responsible for the hiring and training of our inside sales representatives and the success of our Call Center • Coordinated and handled the execution, set-up, and staffing for all Events and Home Shows • Answered phones and set appointments for the Field Representatives Show less



Duramed Futures Tour

• United States
• Information Services
• 1 - 100 Employee

• Professional Golf Caddie

  • Apr 2007 - Sep 2007

  Was a professional caddie for players Kim Augusta, Kelly Froelich, Jana Peterkova, and Dana Lacey on the Duramed Futures Tour (currently Symetra Tour). Was a professional caddie for players Kim Augusta, Kelly Froelich, Jana Peterkova, and Dana Lacey on the Duramed Futures Tour (currently Symetra Tour).



Golf Channel

• United States
• Broadcast Media Production and Distribution
• 300 - 400 Employee

• Show Department Intern

  • May 2004 - Jul 2004

  Thanks to a relationship I developed with SportsCenter and former Golf Channel anchor Scott Van Pelt, I completed an unpaid summer internship at the Golf Channel in Orlando, Florida. I worked a flexible schedule of 35 hours a week under the Senior Producer of the Talk Show department Lee Siegel. Tasks included editing on a Beta-SP editor, writing and producing teases, and researching players and statistics. I also wrote scripts and copy for anchor Kelly Tilghman on Academy Live and Grey Goose 19th Hole. Show less



WLFI-CBS

• Sports Department Intern

  • May 2003 - Aug 2003

  Reported to the Sports Director and News Director of the station Wrote teases and scripts for the sports reporters Traveled to sporting events, recorded video, and edited highlights for the evening newscasts Reported to the Sports Director and News Director of the station Wrote teases and scripts for the sports reporters Traveled to sporting events, recorded video, and edited highlights for the evening newscasts