Chief Operating Officer

• Oct 2023 - Present

Serving as COO with accountability for Hotel Operations, F&B Operations, Marketing, Finance & Accounting, Engineering & Technology, Member Success, Experience, and Products. Serving as COO with accountability for Hotel Operations, F&B Operations, Marketing, Finance & Accounting, Engineering & Technology, Member Success, Experience, and Products.

Private Equity - Chief Marketing Officer

• Jul 2022 - May 2023

Prezzee is an e-commerce digital gift card platform (web/app) with operations in North America, United Kingdom, and Australia. ► Successfully led global brand expansion and revenue generation efforts (B2C/B2B), resulting in a significant increase in web & mobile usage and deeper customer engagement, delivering an uplift in marketing-related sales over the previous year. ► Restructured the global marketing team to enhance capabilities and execution, resulting in a highly… Show more Prezzee is an e-commerce digital gift card platform (web/app) with operations in North America, United Kingdom, and Australia. ► Successfully led global brand expansion and revenue generation efforts (B2C/B2B), resulting in a significant increase in web & mobile usage and deeper customer engagement, delivering an uplift in marketing-related sales over the previous year. ► Restructured the global marketing team to enhance capabilities and execution, resulting in a highly efficient and cohesive team with regional revenue delivery accountability and a data-driven focus to improve performance. ► Developed and executed a comprehensive global social media strategy and program, deepening brand engagement for Prezzee's digital gifting solutions across multiple markets and social platforms. ► Established Prezzee's first-ever global corporate communications program, building the brand with B2B and B2C customers and strengthening Prezzee's reputation as a leading international digital gifting company. ► Led the establishment of a global lifecycle marketing team that created a step change in marketing capability and revenue growth potential through expansion and monetization of first-party database. Show less Prezzee is an e-commerce digital gift card platform (web/app) with operations in North America, United Kingdom, and Australia. ► Successfully led global brand expansion and revenue generation efforts (B2C/B2B), resulting in a significant increase in web & mobile usage and deeper customer engagement, delivering an uplift in marketing-related sales over the previous year. ► Restructured the global marketing team to enhance capabilities and execution, resulting in a highly… Show more Prezzee is an e-commerce digital gift card platform (web/app) with operations in North America, United Kingdom, and Australia. ► Successfully led global brand expansion and revenue generation efforts (B2C/B2B), resulting in a significant increase in web & mobile usage and deeper customer engagement, delivering an uplift in marketing-related sales over the previous year. ► Restructured the global marketing team to enhance capabilities and execution, resulting in a highly efficient and cohesive team with regional revenue delivery accountability and a data-driven focus to improve performance. ► Developed and executed a comprehensive global social media strategy and program, deepening brand engagement for Prezzee's digital gifting solutions across multiple markets and social platforms. ► Established Prezzee's first-ever global corporate communications program, building the brand with B2B and B2C customers and strengthening Prezzee's reputation as a leading international digital gifting company. ► Led the establishment of a global lifecycle marketing team that created a step change in marketing capability and revenue growth potential through expansion and monetization of first-party database. Show less

Private Equity - Chief Marketing Officer (World 50, G100, Procurement Leaders, EHIR)

• Mar 2020 - Jul 2022

I served as the Chief Marketing Officer for a set of Morgan Stanley backed companies: World 50, G100, Procurement Leaders and EHIR where I was recruited to shape strategy, drive growth and lead expansion of the company into new segments, markets and geographies. ► Achieved NPS of 60 and record member retention (77%) via pivot to digital offerings and content expansion (podcasts, video, virtual). ► Rebranded company to unite four companies under one brand. Introduced new name, new… Show more I served as the Chief Marketing Officer for a set of Morgan Stanley backed companies: World 50, G100, Procurement Leaders and EHIR where I was recruited to shape strategy, drive growth and lead expansion of the company into new segments, markets and geographies. ► Achieved NPS of 60 and record member retention (77%) via pivot to digital offerings and content expansion (podcasts, video, virtual). ► Rebranded company to unite four companies under one brand. Introduced new name, new brand strategy, brand architecture, and visual identity. ► Implemented new marketing technology stack, migrating from four separate stacks to one, to enhance omnichannel capabilities, increase personalization and enhance demand generation capabilities. ► Combined and restructured marketing teams from four different companies into one global marketing organization under new company Masterbrand to enhance accountability and performance. Show less I served as the Chief Marketing Officer for a set of Morgan Stanley backed companies: World 50, G100, Procurement Leaders and EHIR where I was recruited to shape strategy, drive growth and lead expansion of the company into new segments, markets and geographies. ► Achieved NPS of 60 and record member retention (77%) via pivot to digital offerings and content expansion (podcasts, video, virtual). ► Rebranded company to unite four companies under one brand. Introduced new name, new… Show more I served as the Chief Marketing Officer for a set of Morgan Stanley backed companies: World 50, G100, Procurement Leaders and EHIR where I was recruited to shape strategy, drive growth and lead expansion of the company into new segments, markets and geographies. ► Achieved NPS of 60 and record member retention (77%) via pivot to digital offerings and content expansion (podcasts, video, virtual). ► Rebranded company to unite four companies under one brand. Introduced new name, new brand strategy, brand architecture, and visual identity. ► Implemented new marketing technology stack, migrating from four separate stacks to one, to enhance omnichannel capabilities, increase personalization and enhance demand generation capabilities. ► Combined and restructured marketing teams from four different companies into one global marketing organization under new company Masterbrand to enhance accountability and performance. Show less

Senior Vice President, Global Upscale Hotels and IHG F&B North America

• Dec 2017 - Mar 2020

I was the Senior Vice President, Upscale Brands at Intercontinental Hotels Group (IHG) where I was responsible for driving demand and achieving global growth objectives for a +$5 Bln business unit. ► Led business unit to drive turnaround of Crowne Plaza. Functioned as key leader for driving $200M, multi-year transformation for Americas region. Recruited and developed high-performing team, delivering first increases in financial and customer satisfaction key performance indicators in… Show more I was the Senior Vice President, Upscale Brands at Intercontinental Hotels Group (IHG) where I was responsible for driving demand and achieving global growth objectives for a +$5 Bln business unit. ► Led business unit to drive turnaround of Crowne Plaza. Functioned as key leader for driving $200M, multi-year transformation for Americas region. Recruited and developed high-performing team, delivering first increases in financial and customer satisfaction key performance indicators in over five years. Received CEO Award. ► Launched voco hotels across Europe/Middle East, Australia in record time by going from paper concept to franchise-ready launch in six months. Led expansion to Americas and Greater China. ► Part of four person team that reorganized and restructured 700 employee global marketing organization leading to stronger, enterprise-wide, business accountability for Marketing enabled via shared services model. ► Selected to lead transformation of Food and Beverage for North and South America. Restructured organization and recruited top-performing talent to strengthen capabilities and prominence of F&B across all IHG Brands. ► Leader responsible for business transformation on Holiday Inn. Achieved six consecutive quarters of growth in revenue per average room. ► Launched first ever fast casual restaurant concept for Holiday Inn creating a new catalyst for growth and franchise development. ► Achieved highest increase in franchise owner satisfaction during Crowne Plaza turnaround. ► Introduced Agile project management methodology into company on Holiday Inn and Crowne Plaza. Results were so strong that agile is now the standard approach to design projects for all brands in the Americas.

VP, Holiday Inn Hotels & Resorts, Crowne Plaza Hotels & Resorts, and Food & Beverage Solutions

• Oct 2016 - Dec 2017

Vice President, Americas - Holiday Inn and Crowne Plaza Hotels and Resorts

• Mar 2016 - Oct 2016

Vice President, Holiday Inn - Americas

• Apr 2015 - Mar 2016

Board of Directors

• 2012 - May 2015

Find a Better Way A better idea. A better solution. We want to find a better way. We believe packaging represents the relationship between people and the products they use. Perimeter was started because we want to improve everyday life through better packaging. By starting with consumers, we discover how and where their current packaging experience is failing them. We take that knowledge and then work with the world’s leading CPGs to get our packaging solutions in-market. We’re not… Show more Find a Better Way A better idea. A better solution. We want to find a better way. We believe packaging represents the relationship between people and the products they use. Perimeter was started because we want to improve everyday life through better packaging. By starting with consumers, we discover how and where their current packaging experience is failing them. We take that knowledge and then work with the world’s leading CPGs to get our packaging solutions in-market. We’re not only the idea-guys. We deliver finished market-ready product. Perimeter is the single point of contact from beginning to end. The perks of custom design with the ease of stock solutions. Let us show you a better way. Show less Find a Better Way A better idea. A better solution. We want to find a better way. We believe packaging represents the relationship between people and the products they use. Perimeter was started because we want to improve everyday life through better packaging. By starting with consumers, we discover how and where their current packaging experience is failing them. We take that knowledge and then work with the world’s leading CPGs to get our packaging solutions in-market. We’re not… Show more Find a Better Way A better idea. A better solution. We want to find a better way. We believe packaging represents the relationship between people and the products they use. Perimeter was started because we want to improve everyday life through better packaging. By starting with consumers, we discover how and where their current packaging experience is failing them. We take that knowledge and then work with the world’s leading CPGs to get our packaging solutions in-market. We’re not only the idea-guys. We deliver finished market-ready product. Perimeter is the single point of contact from beginning to end. The perks of custom design with the ease of stock solutions. Let us show you a better way. Show less

CMCTO - Chief Marketing & Consumer Technology Officer

• Mar 2014 - Apr 2015

Oversaw all aspects of national marketing operations and consumer technology, as well as four direct and 87 indirect reports. Led vision and strategic plan development to evolve company from location-based entertainment to multi-platform entertainment company with focus on traveling entertainment and video. ► Restructured Marketing organization into three business segments with experienced business leaders to drive consumer centric approach to marketing and innovation. ►… Show more Oversaw all aspects of national marketing operations and consumer technology, as well as four direct and 87 indirect reports. Led vision and strategic plan development to evolve company from location-based entertainment to multi-platform entertainment company with focus on traveling entertainment and video. ► Restructured Marketing organization into three business segments with experienced business leaders to drive consumer centric approach to marketing and innovation. ► Spearheaded the successful acquisition of Harlem Globetrotters. Uncovered and capitalized on the opportunity which resulted in record attendance +1M, increased revenue +8.5%, and EBITDA +11% in year one ► Drove business turnaround at Wild Adventures in 2011 through a deep, data-based strategic planning process resulting in two years of strong performance and improved guest-satisfaction after five years of decline. Increased revenue +9.5%, EBITDA +9.5% and attendance +17% ► Developed technology strategy and execution plan to enable cashless transactions, eliminate lines, improve data collection and enable guest experience and revenue improvements across the consumer journey ► Introduced Insights and Analytics function to improve consumer understanding, data-based decision making and predictive analytics that improved business understanding, focused decision making and drove successful performance

CMO

• Aug 2011 - Mar 2014

Vice President, Global Marketing Excellence and Strategy

• 2009 - Jul 2011

Global leader for Marketing Strategy, Brand Equities and Architectures, Advertising, Media, Digital and Social, PR, Design, Capability Development and Marketing Innovation. ► Led advertising development and media planning & buying for $350MM budget. Improvements in creative and media strategy helped generate +10% revenue increases on billion dollar brands. ► Created and implemented vision for the future of Global Marketing at Hershey, transforming it into one of the strongest… Show more Global leader for Marketing Strategy, Brand Equities and Architectures, Advertising, Media, Digital and Social, PR, Design, Capability Development and Marketing Innovation. ► Led advertising development and media planning & buying for $350MM budget. Improvements in creative and media strategy helped generate +10% revenue increases on billion dollar brands. ► Created and implemented vision for the future of Global Marketing at Hershey, transforming it into one of the strongest marketing organizations in the world. Developed a leading-edge approach to building and maintaining world-class brands. Trained 300 marketers and Agency personnel on new framework ► Led the development and execution of Hershey’s digital strategy globally. Conducted testing in the US, China and Brazil. Identified global best practices. Achieved top 20 fan page status for Reese’s with over 6.4 million fans. ► Executed all marketing related CMO duties, enabling CMO to focus on special projects. Created and delivered the 2011 Keynote Address at the Global Marketing Conference attended by over 300 marketers and the executive leadership team.

Vice President, Global Traditional Trade, Hershey International

• 2008 - 2009

► Created and implemented a new business model that enabled increased business expansion to emerging markets: India, China, Brazil, Mexico and the Philippines. ► Increased sales 5 fold per store in Mexico, achieving sales of $58.5M through distribution into 185,000 stores. Introduced a new distribution model, merchandisers, product portfolio, and packtypes that met consumer and store owners’ needs. Model was expanded into China and Brazil

Vice-President, General Manager, Hershey Canada

• 2006 - 2008

► Selected to turnaround Hershey Canada, a $450M subsidiary of The Hershey Company. Created strategic plan and led operations that resulted in a shift from #3 to #1 share in confectionary.

Vice President, Marketing: Candy, Mint, Gum, Food Service and Vending

• 2005 - 2006

Director, Hershey's Chocolate

• 2004 - 2005

Lieutenant, Firefighter, First Responder

• 2000 - 2004

I served as a paid, part-time firefighter as a way to be involved in my community. After my day job at Kodak, and when on call, I would work a 7pm-7am shift at the fire house. I served as a paid, part-time firefighter as a way to be involved in my community. After my day job at Kodak, and when on call, I would work a 7pm-7am shift at the fire house.

Director

• 1999 - 2004

Led Global Youth Marketing, Single Use Camera Business Unit, Spearheaded Kodak's launch of digital printing kiosks into Food, Drug, Mass and Club channels. Led Global Youth Marketing, Single Use Camera Business Unit, Spearheaded Kodak's launch of digital printing kiosks into Food, Drug, Mass and Club channels.

Brand Manager

• 1995 - 1999

Glade, Drano Glade, Drano