Ericka Von Salews

Executive Director at Vassar-Warner Home
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Location
Poughkeepsie, New York, United States, US

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5.0

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Anthony Passeri

Ericka worked with me on creating a Virtual Tour of The Pines at Poughkeepsie, and was extremely helpful, knowledgeable, and personable. The help greatly in making sure we completed the project on time and was a great collaborator. I am glad that I had the opportunity to work with such a high caliber professional.

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Experience

    • United States
    • Philanthropic Fundraising Services
    • 1 - 100 Employee
    • Executive Director
      • Jan 2016 - Present
    • Director of Residential Services
      • Nov 2013 - Jan 2016
    • Program Coordinator
      • Jul 2012 - Nov 2013
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Director of Admissions and Marketing
      • Mar 2009 - Nov 2010

      Director of Admissions and Marketing for a 201-bed, licensed facility providing skilled and intermediate care to its residents Responsible for all census development. Screening prospective residents on both the acute and community setting. Perform on-site clinical and financial assessments to determine appropriateness of admission. Works with residents/families on the front end of the admission process to ensure an efficient admission process. Responsible for all public relations/special events, marketing and admissions screenings for the facility. Recommend and implement initiatives that manage the target audience's perception of the Nursing Home. Develop and coordinate the implementation of a marketing strategy for resident and facility services, census development and image enhancement (Strategic Marketing Plan). Maintain data on census (inquiries, admissions, discharges and referral sources) as well as customer satisfaction. Show less

    • United States
    • Hospitals and Health Care
    • Project Coordinator/Grant Administrator
      • Jul 2004 - Jan 2009

      Oversee all operational activities including: fiscal and logistical tasks related to grant submissions, IRB application tasks related to post-award grants management, coordination of Institute communications within and outside the organization (e.g. web-site, communications with the press) Oversee the post-award review of government grants and contracts to assure institutional and sponsor compliance, budgetary appropriateness, and compliance of grant and contract awards to applicable governmental guidelines. Development and collaboration of the country’s most recognized and advanced regional health information organization. Initiated, developed and coordinated activities for the boards of directors including the five working committees Show less

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Corporate Director of Public Relations
      • Aug 1999 - Aug 2004

      Managed all aspects of the public & media relations of the programs. Issued press releases, press packages, & event flyers. Managed & coordinated events & interviews with live media and other members of the press. Lead and coordinated the team for multiple projects in the area of annual and holiday campaigns and corporate black-tie fund raising events, profiting over $500,000. Lead team for three successful United Way Campaigns Designed and maintained corporate website using HTML Develop and monitored corporate Customer Satisfaction Survey Collaborated with 12 ministries within organization to design, write and publish corporate newspaper for distribution to more than 10,000 constituents Designed and executed paver brick campaign and the Garden of Peace Meditation Garden Collaborated with local health care facilities in the Hudson Valley as well as Queens and Kings Counties to streamline admissions and maintain bed-hold Show less

Education

  • Hofstra University
    MS, Administrative Gerontology
    1997 - 1999
  • Hofstra University
    BS, School and Community Health Education
    1989 - 1993

Community

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