Experience

Stackline

• United States
• Retail
• 200 - 300 Employee

• Associate Director

  • Mar 2023 - Present

  • Build and manage a versatile team to deliver world class e-commerce strategy and tactics to drive client’s business in e-retailer space. • Craft and deliver e-commerce marketing and advertising plans, including programmatic advertising, paid search, and promotion planning. • Proficient in analyzing large datasets to identify category trends and insights to develop strategic plans that achieve client goals and initiatives. • Design, coordinate and implement critical path schedule… Show more • Build and manage a versatile team to deliver world class e-commerce strategy and tactics to drive client’s business in e-retailer space. • Craft and deliver e-commerce marketing and advertising plans, including programmatic advertising, paid search, and promotion planning. • Proficient in analyzing large datasets to identify category trends and insights to develop strategic plans that achieve client goals and initiatives. • Design, coordinate and implement critical path schedule with internal Stackline team as well as external client team to drive new product launches, advertising plans, growth plans, etc. • Own and cultivate the client relationship (up to C-Level) to ensure all client needs are being met and exceeded where possible. • Identify emerging opportunities for Stackline to launch new business initiatives for both software and services. • Work with Business Development team to periodically assist in proposals to acquire new clients and expand existing client programs to incorporate latest organizational capabilities.

• Senior Account Manager

  • Mar 2022 - Mar 2023

• Manager, E-commerce Strategy & Operations at Stackline

  • Nov 2019 - Mar 2022

  At Stackline we are building innovative retail intelligence software, tools, and services to help the world’s most dynamic brands optimize their investments in digital advertising and e-commerce. As part of our Channel Operations team I’m responsible for partnering with brands and manufacturers to turn Stackline’s comprehensive performance data into growth-driving execution across a range of business activities including: • Forecasting, profitability analysis, and inventory… Show more At Stackline we are building innovative retail intelligence software, tools, and services to help the world’s most dynamic brands optimize their investments in digital advertising and e-commerce. As part of our Channel Operations team I’m responsible for partnering with brands and manufacturers to turn Stackline’s comprehensive performance data into growth-driving execution across a range of business activities including: • Forecasting, profitability analysis, and inventory management • Pricing and promotional strategies • Vendor Central and Seller Central management • AMS / AAP / AMG campaign management • Content development and optimization • Custom reporting and analysis



Zulily

• United States
• Retail
• 700 & Above Employee

• Buyer Women's Apparel

  • Mar 2016 - Nov 2019

  For Zulily Women's team, • Developed high-profile portfolio of 54 key vendors, increasing sales by 30% (from $18M to $23.4M) in first year during on-boarding portion of business, as result of focusing on vendors’ highest selling styles and identifying customer demand gaps. • Built strong partnerships with key vendors by identifying vendors’ strengths and weaknesses, utilizing opportunities for vendor improvement via product development sessions, competitive pricing, key items and… Show more For Zulily Women's team, • Developed high-profile portfolio of 54 key vendors, increasing sales by 30% (from $18M to $23.4M) in first year during on-boarding portion of business, as result of focusing on vendors’ highest selling styles and identifying customer demand gaps. • Built strong partnerships with key vendors by identifying vendors’ strengths and weaknesses, utilizing opportunities for vendor improvement via product development sessions, competitive pricing, key items and lead time reductions while delivering product presentations and tendering submissions that increased annual sales and profitability. • Streamlined vendor onboarding process workflow with creation of checklist for all departments involved, thereby avoiding delays and minimizing risks during new product and vendor launches. • Drove sustained growth as result of acting as key vendor liaison throughout product development lifecycle, from contract execution to after sales support and performance management, achieved with providing outstanding customer experience, website visitors, in-stock and product quality experience metrics) with primary objective. Show less For Zulily Women's team, • Developed high-profile portfolio of 54 key vendors, increasing sales by 30% (from $18M to $23.4M) in first year during on-boarding portion of business, as result of focusing on vendors’ highest selling styles and identifying customer demand gaps. • Built strong partnerships with key vendors by identifying vendors’ strengths and weaknesses, utilizing opportunities for vendor improvement via product development sessions, competitive pricing, key items and… Show more For Zulily Women's team, • Developed high-profile portfolio of 54 key vendors, increasing sales by 30% (from $18M to $23.4M) in first year during on-boarding portion of business, as result of focusing on vendors’ highest selling styles and identifying customer demand gaps. • Built strong partnerships with key vendors by identifying vendors’ strengths and weaknesses, utilizing opportunities for vendor improvement via product development sessions, competitive pricing, key items and lead time reductions while delivering product presentations and tendering submissions that increased annual sales and profitability. • Streamlined vendor onboarding process workflow with creation of checklist for all departments involved, thereby avoiding delays and minimizing risks during new product and vendor launches. • Drove sustained growth as result of acting as key vendor liaison throughout product development lifecycle, from contract execution to after sales support and performance management, achieved with providing outstanding customer experience, website visitors, in-stock and product quality experience metrics) with primary objective. Show less



Groupon

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Senior Buyer , Apparel & Accessories

  • Mar 2014 - Mar 2015

  For Groupon Canada (Goods Division), • Planned vendor website event frequency ensuring constant and high level of selection year-round for high traffic and volume days for implementation of promotional calendar that optimized sales by 40% YOY for all categories. • Reduced PO-to-ship lead-time from 7 to 2 days as well as vendor return and cancel rates to less than 1% with creation of training tool that aided in vendor reorganizing warehouse set-up. • Optimized mix of low-margin… Show more For Groupon Canada (Goods Division), • Planned vendor website event frequency ensuring constant and high level of selection year-round for high traffic and volume days for implementation of promotional calendar that optimized sales by 40% YOY for all categories. • Reduced PO-to-ship lead-time from 7 to 2 days as well as vendor return and cancel rates to less than 1% with creation of training tool that aided in vendor reorganizing warehouse set-up. • Optimized mix of low-margin branded vendors and high-margin generic vendors on e-commerce platform increasing profitability by commodity type that resulted in end of year margin of 55%. Show less For Groupon Canada (Goods Division), • Planned vendor website event frequency ensuring constant and high level of selection year-round for high traffic and volume days for implementation of promotional calendar that optimized sales by 40% YOY for all categories. • Reduced PO-to-ship lead-time from 7 to 2 days as well as vendor return and cancel rates to less than 1% with creation of training tool that aided in vendor reorganizing warehouse set-up. • Optimized mix of low-margin… Show more For Groupon Canada (Goods Division), • Planned vendor website event frequency ensuring constant and high level of selection year-round for high traffic and volume days for implementation of promotional calendar that optimized sales by 40% YOY for all categories. • Reduced PO-to-ship lead-time from 7 to 2 days as well as vendor return and cancel rates to less than 1% with creation of training tool that aided in vendor reorganizing warehouse set-up. • Optimized mix of low-margin branded vendors and high-margin generic vendors on e-commerce platform increasing profitability by commodity type that resulted in end of year margin of 55%. Show less



OLD MEE

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Buyer

  • Jun 2010 - Jun 2014

  For Rhino Freedom which was the official Canadian distributor/manufacturer and retailer of Marc Ecko and all Ecko brands in Canada. • Boosted customer traffic and created higher conversion rate due to refocusing image and brand by aligning direction and defining look for target customer. • Realized average of 30% savings as result of buying SKUs in season and going to market to buy fast fashion styles. • Reduced shipment costs by 15% through systematizing consolidation strategy… Show more For Rhino Freedom which was the official Canadian distributor/manufacturer and retailer of Marc Ecko and all Ecko brands in Canada. • Boosted customer traffic and created higher conversion rate due to refocusing image and brand by aligning direction and defining look for target customer. • Realized average of 30% savings as result of buying SKUs in season and going to market to buy fast fashion styles. • Reduced shipment costs by 15% through systematizing consolidation strategy regarding shipments coming from Los Angeles. Show less For Rhino Freedom which was the official Canadian distributor/manufacturer and retailer of Marc Ecko and all Ecko brands in Canada. • Boosted customer traffic and created higher conversion rate due to refocusing image and brand by aligning direction and defining look for target customer. • Realized average of 30% savings as result of buying SKUs in season and going to market to buy fast fashion styles. • Reduced shipment costs by 15% through systematizing consolidation strategy… Show more For Rhino Freedom which was the official Canadian distributor/manufacturer and retailer of Marc Ecko and all Ecko brands in Canada. • Boosted customer traffic and created higher conversion rate due to refocusing image and brand by aligning direction and defining look for target customer. • Realized average of 30% savings as result of buying SKUs in season and going to market to buy fast fashion styles. • Reduced shipment costs by 15% through systematizing consolidation strategy regarding shipments coming from Los Angeles. Show less



École Supérieure de Mode de Montréal

• Montreal, Canada Area

• Adjunct Professor

  • Dec 2011 - Apr 2013

  For École Supérieure de Mode de Montréal • Developed product development and sales management course students with applying theoretical learnings to real-world problems by truly understanding difficulties when creating profitable product. • Trained students to take trends or ideas and produce viable product for market as result of analyzing all aspects of product development lifecycle. • Received student course satisfaction score over 90% each year class was conducted. For École Supérieure de Mode de Montréal • Developed product development and sales management course students with applying theoretical learnings to real-world problems by truly understanding difficulties when creating profitable product. • Trained students to take trends or ideas and produce viable product for market as result of analyzing all aspects of product development lifecycle. • Received student course satisfaction score over 90% each year class was conducted.



Buffalo David Bitton

• Canada
• Apparel & Fashion
• 1 - 100 Employee

• Buyer

  • Feb 2009 - Jun 2010

  For Buffalo David Bitton (Retail Division), Reporting to VP Retail, responsible for sportswear and denim departments (men and ladies), 2 assistant-buyers, 2 planners and 2 allocators, 15 retail stores • Managed budget of $20M per season and maintained gross margin at end of season above 55% while keeping plan accuracy of 80% using open-to-buy and markdown schedule as well as pre-planning exit strategies for low performing styles. • Organized and engineered “seasonal injection”… Show more For Buffalo David Bitton (Retail Division), Reporting to VP Retail, responsible for sportswear and denim departments (men and ladies), 2 assistant-buyers, 2 planners and 2 allocators, 15 retail stores • Managed budget of $20M per season and maintained gross margin at end of season above 55% while keeping plan accuracy of 80% using open-to-buy and markdown schedule as well as pre-planning exit strategies for low performing styles. • Organized and engineered “seasonal injection” process within company, in collaboration with international cross-functional teams and suppliers in response to market demands allowing quicker response by organization. Show less For Buffalo David Bitton (Retail Division), Reporting to VP Retail, responsible for sportswear and denim departments (men and ladies), 2 assistant-buyers, 2 planners and 2 allocators, 15 retail stores • Managed budget of $20M per season and maintained gross margin at end of season above 55% while keeping plan accuracy of 80% using open-to-buy and markdown schedule as well as pre-planning exit strategies for low performing styles. • Organized and engineered “seasonal injection”… Show more For Buffalo David Bitton (Retail Division), Reporting to VP Retail, responsible for sportswear and denim departments (men and ladies), 2 assistant-buyers, 2 planners and 2 allocators, 15 retail stores • Managed budget of $20M per season and maintained gross margin at end of season above 55% while keeping plan accuracy of 80% using open-to-buy and markdown schedule as well as pre-planning exit strategies for low performing styles. • Organized and engineered “seasonal injection” process within company, in collaboration with international cross-functional teams and suppliers in response to market demands allowing quicker response by organization. Show less