Ericka Bethel
Digital Communications Specialist at Purdue Agriculture- Claim this Profile
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English Native or bilingual proficiency
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Bio
Kim Baver
I worked with Ericka on a social media marketing project for a local non-profit. She is personable, creative, and knowledgeable. She was able to provide options, tools and key marketing materials to make the project a success. I would highly recommend Ericka & Compel for your next project.
Tommy Featheringill
I've had the pleasure of knowing Ericka for over 20+ years. Over the past couple years though, I've had the great experience of working professionally with her. I've worked on several projects with Ericka where she has led the team as our project manager. She is such a clear, effective, and professional communicator. Everyone on the project always knows exactly what is expected, when it is expected, and how to get it done. Whenever there's a problem, Ericka knows exactly how to fix it! She's a great addition to any team!
Kim Baver
I worked with Ericka on a social media marketing project for a local non-profit. She is personable, creative, and knowledgeable. She was able to provide options, tools and key marketing materials to make the project a success. I would highly recommend Ericka & Compel for your next project.
Tommy Featheringill
I've had the pleasure of knowing Ericka for over 20+ years. Over the past couple years though, I've had the great experience of working professionally with her. I've worked on several projects with Ericka where she has led the team as our project manager. She is such a clear, effective, and professional communicator. Everyone on the project always knows exactly what is expected, when it is expected, and how to get it done. Whenever there's a problem, Ericka knows exactly how to fix it! She's a great addition to any team!
Kim Baver
I worked with Ericka on a social media marketing project for a local non-profit. She is personable, creative, and knowledgeable. She was able to provide options, tools and key marketing materials to make the project a success. I would highly recommend Ericka & Compel for your next project.
Tommy Featheringill
I've had the pleasure of knowing Ericka for over 20+ years. Over the past couple years though, I've had the great experience of working professionally with her. I've worked on several projects with Ericka where she has led the team as our project manager. She is such a clear, effective, and professional communicator. Everyone on the project always knows exactly what is expected, when it is expected, and how to get it done. Whenever there's a problem, Ericka knows exactly how to fix it! She's a great addition to any team!
Kim Baver
I worked with Ericka on a social media marketing project for a local non-profit. She is personable, creative, and knowledgeable. She was able to provide options, tools and key marketing materials to make the project a success. I would highly recommend Ericka & Compel for your next project.
Tommy Featheringill
I've had the pleasure of knowing Ericka for over 20+ years. Over the past couple years though, I've had the great experience of working professionally with her. I've worked on several projects with Ericka where she has led the team as our project manager. She is such a clear, effective, and professional communicator. Everyone on the project always knows exactly what is expected, when it is expected, and how to get it done. Whenever there's a problem, Ericka knows exactly how to fix it! She's a great addition to any team!
Experience
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Purdue Agriculture
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United States
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Higher Education
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1 - 100 Employee
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Digital Communications Specialist
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Oct 2022 - Present
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Compel Creative Services
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United States
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Advertising Services
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Founder
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2018 - Present
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Marketing Consultant
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Sep 2016 - Present
• Creative event management • Proven track record in management of events, projects and budgets of all sizes• Marketing & branding strategy and execution• Advertising and Media Buying• Specialist in Digital Marketing, work driven to increase conversion, ROI, customer engagement & brand awareness. • Public Relations & Communications management• Creative and Persuasive Writing • Creative event management • Proven track record in management of events, projects and budgets of all sizes• Marketing & branding strategy and execution• Advertising and Media Buying• Specialist in Digital Marketing, work driven to increase conversion, ROI, customer engagement & brand awareness. • Public Relations & Communications management• Creative and Persuasive Writing
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Hendricks County Community Foundation
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Communications & Events Manager
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Aug 2013 - Sep 2015
• Management of all marketing and branding of the Hendricks County Community Foundation.• Developed, implemented and managed all aspects of local social media networking and advertising campaigns.• Promote the Hendricks County Community Foundation through the planning and management of large community events. • Coordinate public relations efforts through the issuing of press releases, building media relationships and crisis communication.• Lead in development and execution of numerous marketing and advertising programs.• Developed marketing communications literature including annual report. • Enhance organizational culture through leadership of volunteer committees. • Creative thinking and marketing planning to meet donor development and fundraising goals.• Create and maintain key community relationships through membership in professional organizations
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Indiana University Health
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United States
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Hospitals and Health Care
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700 & Above Employee
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Marketing & Communications Specialist- Indiana University Health West Hospital
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May 2007 - Sep 2013
• Promote Indiana University Health West Hospital and its service lines in the community by planning and executing community events • Create and maintain key community relationships through membership in professional organizations• Coordinate public relations efforts through the issuing of press releases, building media relationships and crisis communication• Assist in the development and execution of numerous marketing and advertising programs• Coordinate monthly community seminars as a means to market service lines and practices• Developed, implemented and managed all aspects of local social media networking and advertising campaign• Develope marketing communications literature for hospital and key services lines• Enhance organizational culture through leadership of employee volunteer events
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Marketing and Public Relations Intern- Indiana University Health West Hospital
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May 2007 - Jan 2009
• Enhanced organizational culture through internal communication methods• Cultivated public awareness of community involvement and benefits• Assisted in event planning and execution• Authored press releases and web-based materials
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Marketing & Public Relations Intern at Arnett Hospital
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Oct 2007 - Dec 2008
• Assisted in event planning and execution• Authored press releases and internal communication pieces• Assisted in customer appreciation efforts• Assisted in developing marketing pieces for hospital opening• Actively involved in promoting the opening of Clarian Arnett Health and its new services to the community.
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Education
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2006 - 2009
Purdue University
Bachelor of Arts (B.A.), Communications
Community
