Ericka Basile
Executive Director at Humane Society of St. Lucie County- Claim this Profile
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English Native or bilingual proficiency
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Bio
Credentials
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HSUS D.A.R.T Certification
The Humane Society of the United States
Experience
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Humane Society of St. Lucie County
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United States
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Non-profit Organizations
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1 - 100 Employee
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Executive Director
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Oct 2023 - Present
Skills: Non-Profit Leadership, Fundraising Strategy, Animal Welfare, Team Management, Community Engagement ● Spearhead operations, strategic planning, and financial initiatives as the liaison between the Board of Directors and various departments. ● Deepen community ties through relationship-building, securing sponsorships and donations. ● Elevate the Humane Society's No-Kill status commitment. Skills: Non-Profit Leadership, Fundraising Strategy, Animal Welfare, Team Management, Community Engagement ● Spearhead operations, strategic planning, and financial initiatives as the liaison between the Board of Directors and various departments. ● Deepen community ties through relationship-building, securing sponsorships and donations. ● Elevate the Humane Society's No-Kill status commitment.
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Pawsitive Sales Rocket, LLC
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United States
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Chief Executive Officer
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May 2019 - Sep 2023
Skills: Sales Strategy, Relationship Management, Brand Development, Revenue Generation, Market Analysis ● Initiated a manufacturer's representative firm to bolster sales growth. Engaged with major retailers such as Target, Costco, Walmart, PetSmart, and Petco to introduce product diversification and sales channels. ● Key Accomplishments: - Achieved exponential sales growth through diversification across retail chains, specialty boutiques, and grocery stores. - Established strategic partnerships with notable brands, including QVC, Pottery Barn, Orvis, and LL Bean. Show less
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3TBrands
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United States
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Manufacturing
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1 - 100 Employee
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National Sales Director
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Jun 2017 - Jun 2019
•Expanded partnerships with distributors and brokers. •Uncovered opportunities from non-traditional sales areas such as gift, mass retail, travel, grocery, airport, military, and premier hotel chains. • Traveled extensively to meet brokers and buyers to promote the brand, develop new product lines for them, and cultivate new business partnerships. • Travel 75% •Expanded partnerships with distributors and brokers. •Uncovered opportunities from non-traditional sales areas such as gift, mass retail, travel, grocery, airport, military, and premier hotel chains. • Traveled extensively to meet brokers and buyers to promote the brand, develop new product lines for them, and cultivate new business partnerships. • Travel 75%
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ABC News
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Pet Product Expert, Good Morning America
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Jan 2009 - Feb 2018
• Acted as on-call product expert for Good Morning America, delivering product sound bites and coordinating on-set display of products. This placement reached and educated up to 5M viewers on-air, and 55M online per televised segment. • Prepared and presented information knowledgeably and enthusiastically, creating favorable company and product reputations. • Scouted new and innovative products at major trade shows. • Networked to develop relationships with manufacturers to gain insight and discover new products in their research and development pipeline. • Maintained comprehensive, up-to-date product knowledge to answer questions promptly and professionally. Worked closely with resident veterinarian, Marty Becker, DVM. Show less
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Green Roads
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United States
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Health, Wellness & Fitness
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1 - 100 Employee
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Vice President, Sales / General Manager
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Jan 2017 - Jan 2018
Skills: Sales Management, Product Development, Team Leadership, Strategic Planning, Revenue Growth Managed business strategy and steered product development, establishing an all-new division for pet products. Key Accomplishments: - Orchestrated the introduction of a new pet product line, achieving set targets and enhancing brand presence. - Demonstrated leadership in hiring new sales team for product line. Successful debuts at major trade shows. Skills: Sales Management, Product Development, Team Leadership, Strategic Planning, Revenue Growth Managed business strategy and steered product development, establishing an all-new division for pet products. Key Accomplishments: - Orchestrated the introduction of a new pet product line, achieving set targets and enhancing brand presence. - Demonstrated leadership in hiring new sales team for product line. Successful debuts at major trade shows.
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Grommet
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United States
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Retail
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1 - 100 Employee
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VP, Strategic Partnerships e-Commerce
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Jan 2013 - Jan 2014
Skills: Partnership Development, Sales Planning, Business Strategy, Revenue Stream Identification, Market Expansion * Identified and collaborated with start-up companies, leveraging strategic planning to promote specialty consumer products. * Key Accomplishments: - Assisted company in generating $15M sales within a year, outperforming established targets and business forecasts. - Concluded contracts to secure up to 3% net sales across a 5-year trade trajectory. Skills: Partnership Development, Sales Planning, Business Strategy, Revenue Stream Identification, Market Expansion * Identified and collaborated with start-up companies, leveraging strategic planning to promote specialty consumer products. * Key Accomplishments: - Assisted company in generating $15M sales within a year, outperforming established targets and business forecasts. - Concluded contracts to secure up to 3% net sales across a 5-year trade trajectory.
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Fab.com
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Technology, Information and Internet
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1 - 100 Employee
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Sr. Buyer, Pet
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Jan 2011 - Jan 2013
Skills: Market Analysis, Stakeholder Management, Brand Development, Sales Strategy, Revenue Generation ● Oversaw the conception and execution of a new pet product channel, driving significant sales growth and reinforcing brand loyalty. ● Key Accomplishments: - Achieved the largest launch, grossing $275K within a three-day span. - Spearheaded strategies that boosted the company’s valuation to $1B within two years. - Developed buyer training program, guiding employees monthly to both individual and team success. - My team regularly exceeding target quotas by 400 percent weekly. Show less
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Marketing Manager
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Feb 2009 - Jan 2011
Skills: Brand Awareness, Public Relations, Campaign Management, Community Outreach, Event Planning ● Led PR and marketing endeavors for a prominent animal shelter, focusing on elevating the brand’s presence and fostering community ties. Skills: Brand Awareness, Public Relations, Campaign Management, Community Outreach, Event Planning ● Led PR and marketing endeavors for a prominent animal shelter, focusing on elevating the brand’s presence and fostering community ties.
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Naples Dog Magazine
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Florida, United States
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CEO
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Oct 2006 - Jan 2009
Skills: Brand Strategy, Magazine Launch, Investor Relations, Marketing Initiatives, Business Expansion ● Founded and operated a regional magazine, orchestrating growth strategies that earned accolades from media outlets such as Forbes. ● Key Accomplishments: • 30 Most Notable Magazine Launches of 2006, - Forbes Mr. Magazine • Built relationships with four key investors and stakeholders to gain $600K in seed funding for 2009 national expansion into Coastal Dog Magazine. • Practiced expert team management to establish and meet deadlines for all magazine issues. • Raised $1.2M for community animal shelters and children's foundations via magazine and calendar sales such as: Tropical Tails events and auctions for cover dog models. • Recognition: Best Media Kit - Niche Magazine (awarded in Austin, TX) Show less
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Hoechst AG Behring Diagnostics
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San Jose, CA
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Medical Equipment; International Marketing and Sales Director
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Dec 1994 - Mar 1999
Skills: Market Strategy, Team Management, Sales Forecasting, Product Integration, Stakeholder Engagement ● Spearheaded a multi-year marketing strategy across US market segments, directing sales strategies and fostering team growth. ● Key Accomplishments: ○ Achieved four promotions within four years, marking rapid career progression and recognition. ○ Amplified sales results by 200%, leading a team of 1,500 US representatives through strategic guidance and leadership. Skills: Market Strategy, Team Management, Sales Forecasting, Product Integration, Stakeholder Engagement ● Spearheaded a multi-year marketing strategy across US market segments, directing sales strategies and fostering team growth. ● Key Accomplishments: ○ Achieved four promotions within four years, marking rapid career progression and recognition. ○ Amplified sales results by 200%, leading a team of 1,500 US representatives through strategic guidance and leadership.
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Carter-Wallace
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St. Petersberg, FL
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Pharmaceutical- National Account Manager and Southeast Regional Sales Manager
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Jan 1993 - Dec 1994
• Managed 10 sales representatives in the GA, AL, FL, and PR territory. My team won the coveted President's Award. • Earned position as top 3% out of 400 sales representatives. • Elevated brand recognition by innovating successful local and national marketing initiatives. • Managed 10 sales representatives in the GA, AL, FL, and PR territory. My team won the coveted President's Award. • Earned position as top 3% out of 400 sales representatives. • Elevated brand recognition by innovating successful local and national marketing initiatives.
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Education
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1988 - 1992
Auburn University
Bachelor of Science - BS, Molecular Biology and Microbiology
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