Experience

HiMama

• Canada
• IT Services and IT Consulting
• 100 - 200 Employee

• Senior Product Marketing Manager

  • Jan 2022 - Present



LifeLearn Animal Health

• Canada
• Veterinary Services
• 1 - 100 Employee

• Product Manager

  • Jul 2019 - Jan 2022



Walmart Canada

• Canada
• Retail
• 700 & Above Employee

• Sourcing Manager

  • Sep 2017 - Apr 2019

  Worked in collaboration with Category Management teams to drive Private Brand sales penetration, market share, and ensured cost/profit optimization through managing and growing a product portfolio of assigned food and non-food grocery categories. • Improved existing Project Management skills to ensure rapid concept to execution of new product launches and product improvements such as resourcing, reformulations, packaging redesigns, etc. with an average timeline of 6-12 months. • Managed and optimized a Private Brand product portfolio of over 300 items which generate over $350 million in sales annually. • Built strong working relationships with a robust base of over 60 domestic and import suppliers as well as qualified and vetted over 40 new prospective suppliers. • Developed best in-class Sourcing and Procurement strategies and skills through growing the supplier base, fact-based negotiations, joint business planning with strategic suppliers, optimized product formulations, cost analytics, and a continuous focus on lowering costs without compromising on quality. • Developed and maintained optimal working relationships with Product Developers, Marketing, Design Agencies, Regulatory/Compliance, Supply Chain, and Quality. Key Accomplishments: • Grew Private Brand sales in my assigned categories by +16% (+$21M) in last 52 weeks period ending March 2019. • Exceeded annual cost reduction metrics of $3M annually by 10% through RFPs, fact-based negotiations, and cost analytics (commodities, freight, etc.). • Built a strategic 3-year Product Plan for my assigned categories through analyzing in-depth market performance and consumer insights/trends, Supplier Innovation Sessions, trade shows, etc. • Developed and launched over 70 new Great Value™ and Our Finest™ products which drove incremental sales in excess of $52M, increased market share, improved low price perception, exceeded average gross profit rates, and increased customer store basket size and loyalty. Show less



Loblaw Companies Limited

• Canada
• Retail
• 700 & Above Employee

• Product Manager

  • Apr 2014 - Sep 2017

  • Developed and implemented strategy aligned with Category Management to maximize control label penetration, market share, sales volume, and profitability in assigned product categories (Snacks, Cookies, Crackers, RTE Desserts, and Bulk). • Managed and optimized a Control Brand product portfolio of over 600 items which generate over $250 million in sales annually. • Responsible for hiring, coaching, motivating, and managing a direct report (Assistant Product Manager). Key Accomplishments: • Built a strategic and comprehensive 3-year Innovation Roadmap and Product Plan based on mining of consumer insights and trends (Mintel, AC Nielsen, etc.), Vendor Innovation Sessions, trade shows, and competitive store visits.• Developed and launched over 100 new innovative PC and No Name SKUs (insights to implementation) which have added over $30 million in sales and $12 million in profit annually. • Established strong relationships through effective collaboration with internal and external stakeholders such as Vendors, Category Managers, Supply Chain, Quality Assurance, Regulatory/Legal, Marketing, Designers and Editors, etc. on an ongoing basis. Show less

• Assistant Product Manager

  • May 2012 - Apr 2014

  Assisting in the development and implementation of strategic plans for assigned Control Brand product categories to increase market penetration, drive profitable sales growth, inject innovation through differentiated and unique product offerings and contribute to the overall success of Control Brand opportunities.• Successfully managed the development and execution process for over 100+ new control brand products from concept to on-shelf execution and ensured on-time delivery.• Conducted weekly and quarterly sales reporting for my Senior Director and provided recommendations on category strategies to drive Control Brand sales in our stores. • Helped determine Control Brand assortment and Marketing Mix (Product, Price, Place, Promotion) using financial analysis and market trends. Show less



University of Guelph Marketing Society

• Guelph, Ont.

• President

  • May 2011 - May 2012

  • Leading and managing a team of 18, while representing over 700 B.Comm. Marketing Management students at the University of Guelph with the goal of enhancing marketing students’ academic experiences through extra-curricular, social, and career/networking events. • Successfully lead the planning, marketing, and execution of 8 events with the largest event having over 200 guests and a budget of over $7,000. • Petitioned for and secured over $3,000 in external funding from various organizations in order to minimize costs and finish year with a balanced budget. Show less



Mosaic North America

• United States
• Advertising Services
• 700 & Above Employee

• Foodland Ontario Summer Sales & Merchandising Representative

  • May 2011 - Aug 2011

  • Worked independently managing a territory of 75 store locations and completed timely client calls to all Produce Manager requests and customer inquiries. • Installed point-of-sale materials where applicable for maximum effectiveness and visibility to promote the sale of Ontario produce. • Interacted effectively with Produce Managers to update them on program information, new initiatives/promotions, and selling creative display ideas. • Sold and built the most in-store displays of any representative in Ontario (60+). Show less



ACCE International

• Canada
• Research
• 1 - 100 Employee

• Assistant Research Manager

  • Jan 2011 - Jun 2011

  • Worked on Tier One consumer packaged goods accounts to develop research objectives and field quantitative and qualitative Central Location Tests for new or reformulated food products. • Analyzed consumer insights data and helped create over 20 final presentations for the clients which included recommendations based on the products’ performance. • Developed and began implementing a social media strategy for recruiting new respondents for Central Location Testing using Facebook and Twitter. Show less



Ontario Ministry of Agriculture, Food, and Rural Affairs

• Guelph, Ont.

• Research Associate

  • 2009 - 2010

  • Worked in the Business Development Branch and used databases, such as AC Nielsen and Euromonitor, to provide Ontario food companies with actionable market intelligence and research reports in their key markets. • Assisted with the planning and implementation of 8 ministry trade shows, seminars and international incoming buyer missions. • Developed and presented over 10 custom research reports directly to the clients on behalf of the Export Market Officers. • Worked in the Business Development Branch and used databases, such as AC Nielsen and Euromonitor, to provide Ontario food companies with actionable market intelligence and research reports in their key markets. • Assisted with the planning and implementation of 8 ministry trade shows, seminars and international incoming buyer missions. • Developed and presented over 10 custom research reports directly to the clients on behalf of the Export Market Officers.



Prime Restaurants Inc

• Server

  • 2008 - 2009

  Casey's Bar & Grill, Server Consistently exceeded revenue targets by regularly up selling most customers. Able to anticipate customer needs and effectively offer superior customer service. Actively worked to resolve any guest issues or complaints to achieve a high level of customer satisfaction. Casey's Bar & Grill, Server Consistently exceeded revenue targets by regularly up selling most customers. Able to anticipate customer needs and effectively offer superior customer service. Actively worked to resolve any guest issues or complaints to achieve a high level of customer satisfaction.



Mosaic North America

• United States
• Advertising Services
• 700 & Above Employee

• Roger Retail Training Team

  • 2008 - 2008

  Independently trained employees of Rogers and Rogers Dealers the features, sales flow, and marketing concept for the launch of a new smartphone. Coordinated information transfers between Mosaic and Rogers at locations all across Eastern Ontario. Responsible for contacting store managers, compiling store reports, and filling out time and expense sheets. Managed time accordingly and set goals to ensure that the staff at all stores had been trained on the product before the launch date. Independently trained employees of Rogers and Rogers Dealers the features, sales flow, and marketing concept for the launch of a new smartphone. Coordinated information transfers between Mosaic and Rogers at locations all across Eastern Ontario. Responsible for contacting store managers, compiling store reports, and filling out time and expense sheets. Managed time accordingly and set goals to ensure that the staff at all stores had been trained on the product before the launch date.



Warren's Clothing Limited

• Sales Associate

  • 2006 - 2007

  Worked well in a team environment to provide superior and friendly customer service. Maintained a professional public presence, identified clients' needs, and solved any issues regarding policies. Worked well in a team environment to provide superior and friendly customer service. Maintained a professional public presence, identified clients' needs, and solved any issues regarding policies.