Experience

Clean Brands

• Mexico
• Consumer Goods
• 1 - 100 Employee

• SALES DIRECTOR (Clean Brands & Green Doctor)

  • Feb 2021 - Present

  +Setting sales targets by forecasting and developing annual sales quotas.+Maintain sales volume, product mix and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors.+Omnichannel developer through brand positioning.



ODIN MARKETING DIGITAL

• Mexico
• Advertising Services

• HEAD OF BUSINESS - COMMERCIAL CONSULTING ENTREPRENEUR

  • Jan 2017 - Jan 2021

  +Commercial consulting+Sales Coaching +Management and development of digital marketing+Positioning in social networks+Web design



Bacardi

• Bermuda
• Wine & Spirits
• 700 & Above Employee

• NATIONAL SALES EXECUTION MANAGER MODERN TRADE & TRADITIONAL TRADE

  • Aug 2014 - Dec 2016

• WAL-MART GROUP TEAM LEADER

  • Oct 2011 - Sep 2014



Bristol Myers Squibb

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• WAL-MART GROUP TEAM LEADER

  • Nov 2010 - Oct 2011

  +Responsible for planning, implementation and execution of strategic plans at national level for generating sales through pharma wholesalers (Nadro and Saba) at points of sale of four different formats of Wal * Mart Group+Development, negotiation and monitoring of Customer Business Plan / Wal * Mart+Efficient and effective planning of annual investment budget to achieve profitable results of Core Brands: Picot, Tempra and Graneodin



General Mills

• United States
• Manufacturing
• 700 & Above Employee

• KEY ACCOUNT MANAGER SENIOR BY WAL-MART GROUP

  • Dec 2006 - Nov 2010

  +Coordination of National Strategies to increase product positioning.+Development and implementation of promotional strategies to increase product rotation and knowledge of the different Brands.+Develop, direction and follow up the strategic plans by Brand.+Handling of budget. +Handling of Brands like: Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury and Green Giant.+Clubs Development Manager (Sams and Costco) 2008



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• CATEGORY SALES MANAGER

  • Jan 2002 - Dec 2006

  Category Sales Manager (Gigante, Comercial Mexicana, Chedraui and Government Stores)(Coffees, Milks, Culinary Food, Infantile Foods and Formulate Infantile) +To reach the sales objectives of the main marks. +Development, negotiation and implementation of commercial and promotional plans to generate value added to the Key Accounts.+In charge of the annual Customer Business Plan of sales and promotions and management the customer budget, including the analysis of different Key Performance Indicators. +Handling of strategic work team and direct bonding with field personal.+Handling of Core Brands like: Nido, La Lechera, Carnation, Svelty, Nescafe, Dolca, Decaf, Nan, Nestum, Maggi, Rosablanca, Crosse & Blackwel, etc.

• Key Account Manager Assistant

  • Jan 2001 - Dec 2001