Eric Cole, NAILD LS1
Category Manager at Bulbs.com- Claim this Profile
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Topline Score
Bio
Janet Fenner
Eric's work ethic was greatly appreciated. His ability to multi-task all the different brands was second to none. Eric was definitely a go to person when organization or product information was essential. He was an asset to have on the team during catalog design and website redesign. He knew his product line inside and out and was able to recommend new products to add value and revenue to the company. I recommend Eric to any product or marketing team as he is an asset and a loyal team player.
Brian Buckley
I had the pleasure of working with Eric for over three years at Brady Corporation. Eric is an intelligent, hard working individual who played an integral part in developing successful Voice of the Customer and Strategic Sales and Operational Planning initiatives.
Janet Fenner
Eric's work ethic was greatly appreciated. His ability to multi-task all the different brands was second to none. Eric was definitely a go to person when organization or product information was essential. He was an asset to have on the team during catalog design and website redesign. He knew his product line inside and out and was able to recommend new products to add value and revenue to the company. I recommend Eric to any product or marketing team as he is an asset and a loyal team player.
Brian Buckley
I had the pleasure of working with Eric for over three years at Brady Corporation. Eric is an intelligent, hard working individual who played an integral part in developing successful Voice of the Customer and Strategic Sales and Operational Planning initiatives.
Janet Fenner
Eric's work ethic was greatly appreciated. His ability to multi-task all the different brands was second to none. Eric was definitely a go to person when organization or product information was essential. He was an asset to have on the team during catalog design and website redesign. He knew his product line inside and out and was able to recommend new products to add value and revenue to the company. I recommend Eric to any product or marketing team as he is an asset and a loyal team player.
Brian Buckley
I had the pleasure of working with Eric for over three years at Brady Corporation. Eric is an intelligent, hard working individual who played an integral part in developing successful Voice of the Customer and Strategic Sales and Operational Planning initiatives.
Janet Fenner
Eric's work ethic was greatly appreciated. His ability to multi-task all the different brands was second to none. Eric was definitely a go to person when organization or product information was essential. He was an asset to have on the team during catalog design and website redesign. He knew his product line inside and out and was able to recommend new products to add value and revenue to the company. I recommend Eric to any product or marketing team as he is an asset and a loyal team player.
Brian Buckley
I had the pleasure of working with Eric for over three years at Brady Corporation. Eric is an intelligent, hard working individual who played an integral part in developing successful Voice of the Customer and Strategic Sales and Operational Planning initiatives.
Credentials
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Lighting Specialist 1
National Association of Independent Lighting Distributors
Experience
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Bulbs.com
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United States
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Retail
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1 - 100 Employee
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Category Manager
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Jul 2010 - Present
Recommend and implement strategies for light fixtures, LED lamps and lighting controls. Analyze the competitive landscape and optimize product offerings. Train the sales team by providing product knowledge and sales tactics. Provide product material and content for online users to optimize website experience and conversion. Recommend and implement strategies for light fixtures, LED lamps and lighting controls. Analyze the competitive landscape and optimize product offerings. Train the sales team by providing product knowledge and sales tactics. Provide product material and content for online users to optimize website experience and conversion.
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Product Marketing Manager
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2008 - 2010
Developed and implemented product launches, including private label. Conducted extensive customer and competitive research and analysis. Initiated, developed and implemented push and pull strategies for B2B and B2C channels resulting in improved market share and profitability.
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Channel Marketing Manager
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2005 - 2008
Initiated, developed and implemented push and pull strategies for B2B and B2C channels resulting in improved market share and profitability. Improved quality and consistency of brand awareness, identity and lead generation using trade events, advertising, direct mail and other marketing tools. Managed one direct report.
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Director of Marketing
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2003 - 2005
Developed, implemented and executed sales and marketing plans strategies and programs to both existing and new customer base. Coached, trained and developed the sales team through communication of product knowledge, merchandising and marketing strategies. Analyzed internal trends and marketing research to drive the business. Developed, implemented and executed sales and marketing plans strategies and programs to both existing and new customer base. Coached, trained and developed the sales team through communication of product knowledge, merchandising and marketing strategies. Analyzed internal trends and marketing research to drive the business.
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Ocean Spray Cranberries
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United States
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Food and Beverage Services
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700 & Above Employee
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Associate Marketing Manager
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1999 - 2003
Provided consistent, prioritized business direction and management to ensure the achievement of financial and business objectives. Developed business plans for segments consistent with the AOP. Lead and managed multiple cross-functional project teams. Managed business to P&L and financial objectives. Product responsibility of $51M. Provided consistent, prioritized business direction and management to ensure the achievement of financial and business objectives. Developed business plans for segments consistent with the AOP. Lead and managed multiple cross-functional project teams. Managed business to P&L and financial objectives. Product responsibility of $51M.
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Hillshire Brands
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United States
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Food and Beverage Manufacturing
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700 & Above Employee
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Marketing Manager
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1998 - 1999
Developed the divisional marketing plans by business segment and product line. Created, executed and measured local promotional activities to support corporate and divisional marketing plans. Worked with divisional sales management to identify customer specific marketing campaigns. Coordinated and executed divisional trade show participation. Developed the divisional marketing plans by business segment and product line. Created, executed and measured local promotional activities to support corporate and divisional marketing plans. Worked with divisional sales management to identify customer specific marketing campaigns. Coordinated and executed divisional trade show participation.
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Education
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American International College
Master of Business Administration (M.B.A.), Marketing
Community
