Experience

Baldwin Publishing

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing

  • Sep 2022 - Present

  Plan, manage and organize all aspects of marketing for Baldwin Publishing, including branding, advertising, public relations, and social media. Develop and execute marketing strategies that align with the organization's overall goals and objectives Manage marketing campaigns, including setting campaign objectives, creating timelines, and monitoring results Create, develop, and manage all email marketing, digital advertising and social campaigns Optimize website performance for search engine visibility and user experience Measuring and reporting on marketing performance Show less



Freelance

• Lansdale Pa

• Marketing Consultant

  • Jun 2010 - Present

  An independent marketing consultant providing expertise in all facets of the business strategy and marketing execution for small businesses, entrepreneurs, and start-ups unable to commit to full-time marketing and advertising resources. My philosophy is simple, every client is unique. I take the time to thoroughly know your business and your operational goals and plan, develop, execute, and grow your business through various marketing and advertising promotions and campaigns. The goal is to increase sales and profits, build brand awareness, and create customer loyalty. Services include: • Strategy and Consulting • Marketing Plans • Email Marketing • Online and Social Marketing • Market Research & Analysis • Graphic Design • Brand Building & Product Awareness Show less



M3 USA

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• Marketing Manager

  • Aug 2014 - Jul 2022

  Developed, created and executed marketing strategies to increase revenue growth, brand awareness, and physician engagement for a leading specialty physician portal (MDLinx) and provider of online marketing solutions to the life sciences industry. Developed, created and executed marketing strategies to increase revenue growth, brand awareness, and physician engagement for a leading specialty physician portal (MDLinx) and provider of online marketing solutions to the life sciences industry.



Universal Atlantic Systems

• United States
• Security and Investigations
• 1 - 100 Employee

• Marketing Manager

  • Feb 2012 - May 2014

  Developed and managed communication and marketing efforts, including web, inbound marketing (social media, content marketing, SEO) and outbound marketing (direct mail, email marketing, print advertisements, tradeshows), press releases, CRM, and business development. Updated and managed company intranet site and involved in various outreach programs. Developed and managed communication and marketing efforts, including web, inbound marketing (social media, content marketing, SEO) and outbound marketing (direct mail, email marketing, print advertisements, tradeshows), press releases, CRM, and business development. Updated and managed company intranet site and involved in various outreach programs.



Dorman Products

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Marketing

  • Jan 2011 - Dec 2011

  Developed, launched and managed marketing activities for several key automotive product categories and corporate initiatives for a leading automotive aftermarket parts company through print, media, and the web. Conceived, developed, produced, and executed promotional campaign for the competitive category TPMS (Tire Pressure Monitoring System) providing our sales teams with the tools and messaging needed to get product placement in retail and wholesale sectors increasing sales of the line by over 50%. As a key team member of the Be the First to Know initiative, increased membership and sign-ups by 30% for the year (over 9,000 service technicians) through a series of highly successful campaigns including email, web, text message, QR codes and direct mail. Introduced and developed from the ground floor text messaging as a viable and successful way to generate product awareness and increase ROI by introducing new products to all levels of the customer chain. Researched and uncovered key customer attributes, buying characteristics, and product retention through a series of marketing research studies including surveys, one-on-one interviews, and field work providing management with the data needed to make smart business decisions on key company initiatives saving time and money. Show less



F.A. Davis

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing Manager

  • May 2009 - Jul 2010

  Managed and provided product support for a wide range of print, wireless, & web products for a privately owned publishing company in a highly competitive industry. Developed marketing strategies to exploit existing product opportunities in present and new markets in the medical and nursing fields. Conceptualized and implemented highly successful marketing campaigns for a new NCLEX product line catapulting F.A. Davis as a leader in the industry. Introduced Viral marketing as a viable option for promoting brands and products without spending budget money. Liaison to key outside sales channels in retail and wholesale markets streamlining processes and improving sell-through by introducing new and existing product lines and improving communications and operations amongst business partners. Show less



Wolters Kluwer Health

• United States
• Information Services
• 700 & Above Employee

• Marketing Promotions Manager

  • Apr 2000 - Feb 2009

  Managed and controlled a $750,000 marketing budget, supporting over $140 million in sales for the retail and wholesale channels of one of the largest medical publishers worldwide. Directed and managed development of promotions from start to finish, including copy and design and consistently ensured timely, accurate and cost-effective completion of projects. Compiled, reported, and communicated market trends, sales, product assessments and strategies to inside and outside sales team helping to optimize product positioning in both retail and wholesale markets while helping the company achieve its sales goals for 3 consecutive years running. Trimmed more than $100,000 off budget expenses from 2006 to 2008 by negotiating vendor costs, consolidating services and streamlining the development process. Planned and successfully implemented specialized marketing campaigns for over 200 medical bookstores and 1,600 nursing bookstores increasing their sell through by an average of 15%. Developed an array of displays and point of purchase programs for retail stores to exploit existing products and expand new opportunities for product placement increasing sell-through at college bookstores. Show less



AmeriHealth Administrators

• United States
• Insurance
• 300 - 400 Employee

• Communications Assistant

  • Jun 1998 - Apr 2000

  Designed and created marketing and promotional materials for AmeriHealth's client base in the corporate communications department. Tripled production of output in the department by redesigning operational process with a more cohesive plan without sacrificing quality. Ensured timely delivery and overall quality of projects by coordinating information between departments and clients, incorporating templates and custom designs. Researched vendors and negotiated specialized pricing saving the department money on the printing of materials. Initiated the use of new software and programs to increase productivity and work flow eliminating the duplication of many processes. Show less



LRP Publications

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing Assistant

  • Jul 1997 - Jun 1998

  Responsible for creating marketing materials and promotional plans for the legal division of LRP Publications through direct mail, newsletters and campaigns. Increased sales of online web tool Cyberfeds.com by 25% through successful direct mail campaigns. Prepared and presented product materials at trade shows and conferences increasing product exposure and establishing LRP as a force in the legal information market. Successfully developed marketing campaigns aimed at key target markets increasing sales revenue for the department by 7% for 1997 year end. Show less