Experience

Aloe Vera of America

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Sr. Manager Marketing Effectiveness

  • Sep 2023 - Present



Spectrum Brands, Inc

• United States
• Manufacturing
• 700 & Above Employee

• Category Insights Manager

  • Feb 2021 - Sep 2023

  • Collaborate with sales and marketing to develop insights and recommendations that support consumer-centric strategies and apply relevant industry / channel trends; optimize product mix, pricing / promotion, and merchandising for planning and customer meetings. • Develop and implement category performance dashboards to enable the business to understand competitive performance and strategy; leverage competitive insights to enhance product recommendations, marketing activity, and pricing-promotional strategy. • Apply statistical regression and Excel modeling to evaluate marketing activity for the prior year; implement the findings to increase marketing efficiency by optimizing marketing spend, tactics, and messaging. • Manage internal/external data sources and partnerships that incorporate consumption, industry, and consumer research data for qualitative and quantitative analysis; present relevant research to leadership, marketing, and sales teams. • Complete yearly market sizing to identify opportunities within key channel, product, and consumer segments; present findings to leadership during the strategic planning process. Show less



The J.M. Smucker Co.

• United States
• Manufacturing
• 700 & Above Employee

• Sr. Analyst, Revenue Growth Management

  • Feb 2019 - Feb 2021

  • Completed a multi-stage Price Pack Architecture process to deliver optimal price, pack, and promotional strategy across two product portfolios; delivered $3 million in additional revenue by converting on consumer purchase occasions, meeting consumer price thresholds, identifying key promotional drive times, and optimizing promotional frequency and depth of discount. • Developed reporting dashboards in Spotfire to track category performance, pricing-promotion effectiveness, and forecasted trade spend; insights were presented to sales leadership to achieve plan optimization. • Implemented optimal pricing / promotion strategies across brand portfolios with $1.2 billion in sales by utilizing pricing elasticities, regression models, optimal competitive price gaps, commodity price changes, and promotional ROI. • Collaborated cross functionally to develop five-year growth plans accounting for sources of growth, innovation, strategy changes, category sizing, macroeconomic factors, and marketing investment. Show less



Clearsulting

• United States
• Business Consulting and Services
• 200 - 300 Employee

• Engagement Manager

  • Jun 2018 - Feb 2019

  • Partnered with the internal audit team of a Fortune 500 company to identify over $6 million in cash register fraud by developing logic within a QlikView dashboard to flag vendor cashier activity. • Eliminated a 40-hour Accounts Receivable and Accounts Payable manual reporting process for a Fortune 500 company by developing a QlikView dashboard to replicate previous reporting and provide deeper insight into vendors that should be audited. • Planned, oversaw, and led projects to completion on teams of three to 6 consultants by successfully cultivating business relationships with clients, coaching analysts within the team, collaborating on the development of the solution, and delivering the proposed end product to the client. • Improved accuracy and completeness for hospital referral data by automating data entry and data cleansing, while also eliminating a 25 hour per month manual process. Developed interactive Tableau dashboards to visualize multi-level insight into patient referrals. • Engineered Alteryx logic to flag potential corporate expense violations for a Fortune 500 company; expenses were built interactively in Tableau to give internal auditors the ability to investigate flagged violations. Show less



Moen Incorporated

• United States
• Building Materials
• 700 & Above Employee

• Market Research Analyst

  • Sep 2015 - Jun 2018

  • Utilized Association Rules Learning Method in R to identify cross-sell opportunities using past consumer online shopping baskets; presented key findings to retail and marketing leadership to customize the shopping experience on the Moen.com website. • Project manager for Marketing Mix Modeling (MMM) Project – researched and led initial conversations with top MMM firms, presented vendor capabilities to marketing and business unit leadership, managed kick-off data discovery sessions, coordinated data transfer process with key data owners, and contextualized data for MMM modeling team. • Compile and disseminate key economic measures to company leadership including market forecasts, housing reports, remodeling activity indicators, and competitive promotional reports. • Provide analytic support to leadership team, business units, and Global Brand Marketing for strategic plans and ad hoc research requests. Show less



roulston research

• Investment Management
• 1 - 100 Employee

• Intern

  • Jan 2014 - May 2014

  • Completed a research project in Microsoft Excel that ranked potential customers through website and email activity. • Provided money managers and institutional investors with industry summaries, industry research analysis, and company research analysis. • Completed a research project in Microsoft Excel that ranked potential customers through website and email activity. • Provided money managers and institutional investors with industry summaries, industry research analysis, and company research analysis.



Knight Williams, Inc.

• Research Intern

  • May 2008 - May 2014

  • Targeted potential survey participants, sampled participants into survey groups, administered the surveys, visualized the research, and analyzed the survey results. • Used Microsoft Excel extensively to analyze survey data for NOVA and National Geographic educational videos. • Targeted potential survey participants, sampled participants into survey groups, administered the surveys, visualized the research, and analyzed the survey results. • Used Microsoft Excel extensively to analyze survey data for NOVA and National Geographic educational videos.



Superior Pool Products

• Berea, OH

• Intern

  • Jun 2012 - Aug 2012