Experience

Choice Screening

• United States
• Human Resources Services
• 1 - 100 Employee

• National Sales Advisor/CRM Administrator

  • Apr 2015 - Present

  Denver, CO Implement account setup, user settings and homepages, customization, data administration, analytics and user training Create custom dashboards and reports for Executive Leadership Team, including sales team performance, conversions by lead source, sales forecasting, customer service tickets and compliance paperwork Design custom modules for Director of Sales to track progress of strategic partnership integrations Develop custom module for Accounting Department to track… Show more Implement account setup, user settings and homepages, customization, data administration, analytics and user training Create custom dashboards and reports for Executive Leadership Team, including sales team performance, conversions by lead source, sales forecasting, customer service tickets and compliance paperwork Design custom modules for Director of Sales to track progress of strategic partnership integrations Develop custom module for Accounting Department to track payment activity and notify delinquent customer accounts Create custom automation and workflow rules to improve client communication and sales team follow through Install and manage app extensions including LinkedIn Sales Navigator, GoTo Meeting and ZipCount Oversee all aspects of company’s email marketing strategy using marketing automation tools Draft newsletters, pre/post trade show touchpoints, client updates and new product launches Share email campaign metrics, including reach, open rates, device usage, social stats, timelines and demographics Show less



IMG Learfield Ticket Solutions

• General Manager - U.S. Air Force Academy

  • Jul 2013 - Apr 2015

  Colorado Springs Accountable for executing a dynamic multi-channel marketing strategy incorporating a complete menu of ticket sales, fundraising and additional revenue generating opportunities Cultivate strategic partnerships with several diverse affinity groups within Colorado Springs and surrounding areas Provide high level reporting including sales performance, property expense and revenue analysis to IMG Headquarters Responsible for department sales goal setting, forecasting, budget… Show more Accountable for executing a dynamic multi-channel marketing strategy incorporating a complete menu of ticket sales, fundraising and additional revenue generating opportunities Cultivate strategic partnerships with several diverse affinity groups within Colorado Springs and surrounding areas Provide high level reporting including sales performance, property expense and revenue analysis to IMG Headquarters Responsible for department sales goal setting, forecasting, budget allocation and cost saving strategies Act as departmental liaison between Academy Leadership and IMG Headquarters Facilitate hiring, coaching, and performance evaluation of Account Executives Established innovative outbound sales culture that resulted in $300k in new revenue in first 90 days on property Property Awards and Recognition Top Selling General Manager national award recipient (2014) 15,000 Group Ticket Club property award recipient and 5,000+ Group Sales Club award recipient (2014 Football) Mentor sales team ranked 1st nationally in total quantity group tickets sold (2014 Football) Fostered sales team that led western region in highest number of group tickets sold (2013 Men’s Basketball) Show less



University of Denver

• United States
• Higher Education
• 700 & Above Employee

• Premium Seating & Season Ticket Manager

  • Sep 2008 - Jul 2013

  Accountable for executing a dynamic multi-channel marketing strategy surpassing $2.5 million in annual fundraising and sales revenue in 2013 Developed and implemented our Athletics Ticketing Mobile Marketing Strategic Campaign including design, launch and measurement contributing $50k of new sales revenue in 2013 Responsible for digital marketing efforts including, email, social media, E-CRM, website efficiency, web analytics, mobile marketing Responsible for third party… Show more Accountable for executing a dynamic multi-channel marketing strategy surpassing $2.5 million in annual fundraising and sales revenue in 2013 Developed and implemented our Athletics Ticketing Mobile Marketing Strategic Campaign including design, launch and measurement contributing $50k of new sales revenue in 2013 Responsible for digital marketing efforts including, email, social media, E-CRM, website efficiency, web analytics, mobile marketing Responsible for third party vendor identification, selection, fulfillment and review Developed and implemented our inaugural FanForum teleconference event with new Head Hockey Coach, Jim Montgomery Provide monthly sales reports and analytics dashboard to Sr. Associate Athletic Director/CFO Administered our 2012 Qualtrics online survey including the design, delivery, measurement and reporting to Senior Athletics Administration Redesigned our PacMail templates to create a targeted email newsletter to emphasize our branding and maximize customer engagement Responsible for hiring, training, scheduling, and evaluating the performance of 12 team members Responsible for budget development, allocations and cost saving strategies Show less



Kroenke Sports & Entertainment

• United States
• Spectator Sports
• 700 & Above Employee

• Club Seats Sales & Service Manager

  • Jun 2005 - Sep 2008

  Built professional relationships with high profile accounts to ensure client satisfaction and expand the KSE portfolio Supervised product sales and service with contract terms up to 4 years in length and accrued over $500,000 in new revenue annually Maintained Ticket License Agreements and Amendments for our premium clientele to ensure all accounts are up to date and in compliance with KSE terms and conditions Worked as the point of contact, in coordination with the… Show more Built professional relationships with high profile accounts to ensure client satisfaction and expand the KSE portfolio Supervised product sales and service with contract terms up to 4 years in length and accrued over $500,000 in new revenue annually Maintained Ticket License Agreements and Amendments for our premium clientele to ensure all accounts are up to date and in compliance with KSE terms and conditions Worked as the point of contact, in coordination with the Pepsi Center Management Team, to ensure successfully hosted events Designed monthly newsletter for premium clients that included upcoming events and key dates Developed a Concert and Event Announcement E-Mail Program, a web based service exclusively available to premium account clientele Accountable for database maintenance and program upgrades Show less