Chief Executive Officer

• Feb 2022 - Present

VP of Marketing Operations

• Jan 2021 - Feb 2022

Director of Paid Social

• Apr 2019 - Jan 2021

I did a complete 180 with Best Company's Facebook advertising. Before, they were driving leads and revenue, but ultimately losing money. Over two years, I increased revenue to almost 3/4 million with an aggregate gross profit margin of 52%! I worked in the following verticals: -Home Solar -Home Security -Medical Alert Systems -Tax Relief/Debt Relief -Mortgage Rates I did a complete 180 with Best Company's Facebook advertising. Before, they were driving leads and revenue, but ultimately losing money. Over two years, I increased revenue to almost 3/4 million with an aggregate gross profit margin of 52%! I worked in the following verticals: -Home Solar -Home Security -Medical Alert Systems -Tax Relief/Debt Relief -Mortgage Rates

Head of Customer Acquisition

• Feb 2018 - Apr 2019

I oversee all digital acquisition channels: SEM/PPC, Social Media Marketing, Paid Social, SEO & Content Creation, Display Ads, Affiliates, Influencer Marketing, and Video Marketing. During my time at Nature's Sunshine, I oversaw the creation of their health assessment. It's a website designed to drive new customer acquisition by driving traffic, having visitors answer questions, and get product recommendations based on their answers. The tool has been very successful in driving… Show more I oversee all digital acquisition channels: SEM/PPC, Social Media Marketing, Paid Social, SEO & Content Creation, Display Ads, Affiliates, Influencer Marketing, and Video Marketing. During my time at Nature's Sunshine, I oversaw the creation of their health assessment. It's a website designed to drive new customer acquisition by driving traffic, having visitors answer questions, and get product recommendations based on their answers. The tool has been very successful in driving top of funnel traffic. It has an average completion rate of 40%. We use this behavior to drive visitors down the sales funnel. Show less I oversee all digital acquisition channels: SEM/PPC, Social Media Marketing, Paid Social, SEO & Content Creation, Display Ads, Affiliates, Influencer Marketing, and Video Marketing. During my time at Nature's Sunshine, I oversaw the creation of their health assessment. It's a website designed to drive new customer acquisition by driving traffic, having visitors answer questions, and get product recommendations based on their answers. The tool has been very successful in driving… Show more I oversee all digital acquisition channels: SEM/PPC, Social Media Marketing, Paid Social, SEO & Content Creation, Display Ads, Affiliates, Influencer Marketing, and Video Marketing. During my time at Nature's Sunshine, I oversaw the creation of their health assessment. It's a website designed to drive new customer acquisition by driving traffic, having visitors answer questions, and get product recommendations based on their answers. The tool has been very successful in driving top of funnel traffic. It has an average completion rate of 40%. We use this behavior to drive visitors down the sales funnel. Show less

Director of Paid Marketing

• May 2015 - Feb 2018

I was hired to build the advertising team from the ground up. I was the first member of the team and grew it to 5 team members in 18 months. I consistently increased monthly recurring revenue since inception. My team manages over $1M in ad spend every month for PPC clients across Google AdWords, Bing Ads, Facebook ads, LinkedIn ads, YouTube ads, and more. I did all hiring, training, and managing of the 4 PPC Marketers in search marketing (SEM), display, video, and remarketing across… Show more I was hired to build the advertising team from the ground up. I was the first member of the team and grew it to 5 team members in 18 months. I consistently increased monthly recurring revenue since inception. My team manages over $1M in ad spend every month for PPC clients across Google AdWords, Bing Ads, Facebook ads, LinkedIn ads, YouTube ads, and more. I did all hiring, training, and managing of the 4 PPC Marketers in search marketing (SEM), display, video, and remarketing across various channels like Google AdWords, Bing Ads, Facebook Advertising, LinkedIn Advertising and more. When I wasn't managing my team most of my time and energy was spent in sales. This entails website audits, landing page audits, keyword research, competitive research, Facebook and AdWords audits, and then pitching it to potential clients. My primary focus is always getting the most out of any advertising budget which boils down to two things: 1. Driving costs down 2. Increasing ROI I've built marketing strategies for countless businesses of all industries: B2B, eCommerce, lead gen, etc. I loved my time at 97th Floor and really feel I impacted the overall business with my efforts. Show less I was hired to build the advertising team from the ground up. I was the first member of the team and grew it to 5 team members in 18 months. I consistently increased monthly recurring revenue since inception. My team manages over $1M in ad spend every month for PPC clients across Google AdWords, Bing Ads, Facebook ads, LinkedIn ads, YouTube ads, and more. I did all hiring, training, and managing of the 4 PPC Marketers in search marketing (SEM), display, video, and remarketing across… Show more I was hired to build the advertising team from the ground up. I was the first member of the team and grew it to 5 team members in 18 months. I consistently increased monthly recurring revenue since inception. My team manages over $1M in ad spend every month for PPC clients across Google AdWords, Bing Ads, Facebook ads, LinkedIn ads, YouTube ads, and more. I did all hiring, training, and managing of the 4 PPC Marketers in search marketing (SEM), display, video, and remarketing across various channels like Google AdWords, Bing Ads, Facebook Advertising, LinkedIn Advertising and more. When I wasn't managing my team most of my time and energy was spent in sales. This entails website audits, landing page audits, keyword research, competitive research, Facebook and AdWords audits, and then pitching it to potential clients. My primary focus is always getting the most out of any advertising budget which boils down to two things: 1. Driving costs down 2. Increasing ROI I've built marketing strategies for countless businesses of all industries: B2B, eCommerce, lead gen, etc. I loved my time at 97th Floor and really feel I impacted the overall business with my efforts. Show less

Sr. Ecommerce Marketing Manager

• Mar 2014 - May 2015

• Strategize and manage all promotions and site content used by eCommerce, email, social, and digital teams resulting in higher conversion rates and more sales and revenue. • Created and manage marketing calendar which aligns content, email, merchandising, and digital teams with owned media (blog, social, site) as well as paid media channels resulting in seamless campaign execution. • Manage all creative briefs for promotional and site content from planning & strategy through execution… Show more • Strategize and manage all promotions and site content used by eCommerce, email, social, and digital teams resulting in higher conversion rates and more sales and revenue. • Created and manage marketing calendar which aligns content, email, merchandising, and digital teams with owned media (blog, social, site) as well as paid media channels resulting in seamless campaign execution. • Manage all creative briefs for promotional and site content from planning & strategy through execution stages which results in timely and fresh site content on a daily or weekly basis. • Analyze promotions based on KPIs such as incremental revenue, order volume, and conversion rate which provides the insight to know whether to use them again, improve them or discard them.

Brand Marketing Manager

• Jun 2013 - May 2014

•Define and manage promotional development and implementation activities, timelines, reviews, and approvals. •Lead project initiatives across several elements of the marketing mix, interacting with and managing other functional teams within the glasses.com organization to deliver against business objectives. •Assist with the planning and execution of traditional (television, print, radio, OOH, PR) and non-traditional (social, search, guerrilla, online, video) marketing strategies to… Show more •Define and manage promotional development and implementation activities, timelines, reviews, and approvals. •Lead project initiatives across several elements of the marketing mix, interacting with and managing other functional teams within the glasses.com organization to deliver against business objectives. •Assist with the planning and execution of traditional (television, print, radio, OOH, PR) and non-traditional (social, search, guerrilla, online, video) marketing strategies to launch and grow a new line of business. •Work with our internal merchandising, e-commerce, content, finance, and marketing teams, as well as vendors, to build a holistic sales/promotional strategy and calendar that activates consumers and delivers incremental sales impact and gross margin •Manages creative for assigned marketing efforts, collaboratively working with our internal creative team, other functional teams, and outside agencies. •Monitor all work in progress, and proactively communicate and follow-up on issues when they arise. •Use strong organizational, analytical, and communication skills to asses program performance and identify opportunities for increased performance •Proactively and regularly report on performance of designated programs, and deliver comprehensive recommendations to guarantee performance falls within designated budgets.

Search & Digital Marketing Manager

• Jun 2011 - Jun 2013

I managed all paid search (PPC) campaigns from planning and strategy through execution and analysis which resulted in above-average CTRs, below-average CPCs, and a positive ROAS. I managed SEO strategy working closely with agencies for our link building efforts. I also worked with our ecommerce team for on-page optimization and content strategy which resulted in a #1 ranking for the keyword ‘glasses’ only one year after launch. I started and managed our affiliate program through… Show more I managed all paid search (PPC) campaigns from planning and strategy through execution and analysis which resulted in above-average CTRs, below-average CPCs, and a positive ROAS. I managed SEO strategy working closely with agencies for our link building efforts. I also worked with our ecommerce team for on-page optimization and content strategy which resulted in a #1 ranking for the keyword ‘glasses’ only one year after launch. I started and managed our affiliate program through Commission Junction and other smaller partners. I used Excel and Adobe Site Catalyst to report KPIs based on company’s quarterly goals & objectives. Show less I managed all paid search (PPC) campaigns from planning and strategy through execution and analysis which resulted in above-average CTRs, below-average CPCs, and a positive ROAS. I managed SEO strategy working closely with agencies for our link building efforts. I also worked with our ecommerce team for on-page optimization and content strategy which resulted in a #1 ranking for the keyword ‘glasses’ only one year after launch. I started and managed our affiliate program through… Show more I managed all paid search (PPC) campaigns from planning and strategy through execution and analysis which resulted in above-average CTRs, below-average CPCs, and a positive ROAS. I managed SEO strategy working closely with agencies for our link building efforts. I also worked with our ecommerce team for on-page optimization and content strategy which resulted in a #1 ranking for the keyword ‘glasses’ only one year after launch. I started and managed our affiliate program through Commission Junction and other smaller partners. I used Excel and Adobe Site Catalyst to report KPIs based on company’s quarterly goals & objectives. Show less

Senior PPC Analyst

• Jul 2009 - Jun 2011

I worked with both ecommerce and local PPC clients to optimize their paid search campaigns in Google AdWords and Bing Ads. I advised clients on budgets, keyword strategy, ad copy, landing pages and conversion rate optimization to run the most effective and efficient campaigns that guaranteed the biggest ROAS. When I left I was managing a team of four PPC specialists as well as all training for the PPC department. I worked with both ecommerce and local PPC clients to optimize their paid search campaigns in Google AdWords and Bing Ads. I advised clients on budgets, keyword strategy, ad copy, landing pages and conversion rate optimization to run the most effective and efficient campaigns that guaranteed the biggest ROAS. When I left I was managing a team of four PPC specialists as well as all training for the PPC department.

Marketing Copywriter

• Mar 2008 - Jul 2009

-Wrote content for the corporate website along with all the clients' websites. -Improved on-site SEO for clients' websites through keyword research, link building and content. -Wrote letters, catalogs and other documents for corporate. -I wrote ad copy for clients' Google AdWords. -Wrote content for the corporate website along with all the clients' websites. -Improved on-site SEO for clients' websites through keyword research, link building and content. -Wrote letters, catalogs and other documents for corporate. -I wrote ad copy for clients' Google AdWords.

Writing Assistant

• Nov 2006 - Dec 2007

Effectively assisted students to improve their writing skills through the Socratic Method of questioning/teaching Worked with students of different backgrounds with varying levels of ability, including ESL Edited/revised students' papers for grammar, spelling, and punctuation errors Prepared/edited student evaluations for professors Attended two, 90 minute, seminars on writing-training weekly Effectively assisted students to improve their writing skills through the Socratic Method of questioning/teaching Worked with students of different backgrounds with varying levels of ability, including ESL Edited/revised students' papers for grammar, spelling, and punctuation errors Prepared/edited student evaluations for professors Attended two, 90 minute, seminars on writing-training weekly