Eric Bruce

Marketing at ZenVR
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Contact Information
us****@****om
(386) 825-5501
Location
Atlanta, Georgia, United States, US

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Bio

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Credentials

  • DoubleClick Search Fundamentals
    Google
    Feb, 2016
    - Nov, 2024
  • Duolingo Spanish Fluency: Beginner (Estimated)
    Duolingo
    Jan, 2016
    - Nov, 2024
  • Google Analytics
    Google
    Jan, 2016
    - Nov, 2024
  • Inbound Certification
    HubSpot
    Feb, 2016
    - Nov, 2024
  • Google Adwords
    Google
    May, 2015
    - Nov, 2024

Experience

  • ZenVR
    • United States
    • E-learning
    • 1 - 100 Employee
    • Marketing
      • Apr 2021 - Present

  • Mölnlycke Health Care US
    • United States
    • Medical Equipment Manufacturing
    • 200 - 300 Employee
    • Business Data Analyst
      • Jun 2018 - Apr 2021

  • SouthField Group, LLC
    • Wellness and Fitness Services
    • Marketing Analytics Consultant
      • Jan 2017 - Feb 2019

      Launched branding, online presence, and e-commerce initiatives for TC Restaurant Group brands: Jason Aldean's, Luke Bryan's 32 Bridge, FGL House, Tequila Cowboy, Sun Diner, etc.

  • Benefits4UNow
    • United States
    • Insurance
    • 1 - 100 Employee
    • Digital Marketing Manager
      • May 2015 - Nov 2016

      Heads the IHC's online customer-attraction initiatives and ensures that the company makes the best use of marketing technology and its database to grow revenue.• Collaborated with team, across departments, and with clients to reach goals and expectations by managing successful, highly-trackable integrated marketing campaigns; developed and led long-term marketing partnerships with three clients• Managed paid search campaigns to grow paid enrollment in IHC University by 14% and conference registrations by 6%• Created and tracked email marketing efforts for a database of over 35,000; conducted A/B tests to improve average campaign click rate by 13%; eliminated 60% of marketing automation software costs by testing and switching to alternative• Tracked website traffic and consumer journeys with Google Analytics to uncover popular content and plan future website development initiatives; established weekly reporting of KPIs; optimized monthly traffic to conference website by 13%• Led development and launch of app to replace printed conference workbooks, decreasing quarterly costs by 37%• Transitioned CRM to Salesforce; customized it to meet business needs; trained team with lesson plans specific to user role• Revamped IHC University with website redesign and content marketing strategy; tripled number of premium webpages• Leveraged SEO and content marketing tactics to move company webpages to the top of page one search results

  • Starwood Hotels & Resorts Worldwide, Inc.
    • Hospitality
    • 700 & Above Employee
    • Field Marketing Intern
      • Aug 2014 - Dec 2014

  • Performex
    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Digital Marketing Coordinator
      • May 2014 - Aug 2014

  • Performex
    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Quality Assurance and Business Development Associate
      • May 2013 - Aug 2013

  • Performex
    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Summer Internship
      • May 2012 - Aug 2012

  • Alpharma
    • Pharmaceutical Manufacturing
    • 200 - 300 Employee
    • Human Resources Intern
      • Jul 2009 - Jul 2009

Education

  • Emory University
    Certificate, Business Intelligence
    2017 - 2017
  • Georgia Institute of Technology
    Bachelor of Business Administration (BBA), Marketing Concentration, Finance Certificate
    2010 - 2015

Community

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