Experience

General Assembly

• United States
• Higher Education
• 700 & Above Employee

• Senior Marketing Project Manager

  • Apr 2022 - Present

• Senior Marketing Project Manager

  • Apr 2022 - Present



UMass Global

• United States
• Higher Education
• 200 - 300 Employee

• Marketing and Creative Project Manager

  • Aug 2021 - Present



ENTtech Media Group/PAPER

• Entertainment Providers
• 1 - 100 Employee

• Producer

  • 2019 - Present

  I provide daily expertise on the development of strategies that drive awareness of products in regards to branding, marketing, and development. Oversee experiential event planning and execution while creating social media content and influencer marketing for Netflix, HBO, American Express, Urban Decay, and Neiman Marcus. The following are highlights of value that I bring to the organization: ● Utilize experience and market knowledge to develop staff; conduct talent acquisition, facilitate training, and manage daily activities to ensure all organizational objectives are achieved. ● Direct the execution of diverse events from conception to completion; create all pre-event marketing, objectives, and strategies, spearhead event communications, manage staff, budget development, and facilitate vendor management. Show less



Guerilla Hollywood

• United States
• Entertainment Providers
• 1 - 100 Employee

• Head Of Production

  • Jan 2017 - 2019

  I orchestrate all bottom-line factors in the management of production; scope of work, timeline development, and creation of budget to align with project goals. The following are highlights of the value I bring to the company:  Positioned as Creative Director to coordinate high-value, high-pressure photo and video shoots to drive compelling brand recognition with responsibility for entertainment content for diverse clients such as Beats 1, Aflac, The Grammy’s, Honda, Nissan, and Univision.  Successfully created content for Apple, produced interviews, created a variety of short form and social content, plus developed creative promotions for content. Show less



Netflix

• United States
• Entertainment Providers
• 700 & Above Employee

• Producer

  • Jun 2018 - 2018

  Produced experiential marketing event for Netflix’s GLOW Event Planning and Execution: conceptualize, research, develop, logistically plan, manage budget, hire vendors, and execute on-site activation. Created social media content for Netflix and corporate partners (Reebok, Funko, ACLU) to maximize marketing campaign across various social platforms. Staff Management: hire, train, manage staff. Produced experiential marketing event for Netflix’s GLOW Event Planning and Execution: conceptualize, research, develop, logistically plan, manage budget, hire vendors, and execute on-site activation. Created social media content for Netflix and corporate partners (Reebok, Funko, ACLU) to maximize marketing campaign across various social platforms. Staff Management: hire, train, manage staff.



HuffPost

• United States
• Online Media
• 300 - 400 Employee

• Contributing Writer

  • 2016 - 2018

  I utilized extensive background to develop rich compelling material for the Foster/Adopt system with focus on the profiles of couples and individuals, and their experience which included the good, bad, and horrific about foster/adopt systems across the country. Achieved success in providing powerful copy on the difference between states and associated laws that affect building a family from state to state; authored diverse factual content within tight deadlines, and delivered on-time. I utilized extensive background to develop rich compelling material for the Foster/Adopt system with focus on the profiles of couples and individuals, and their experience which included the good, bad, and horrific about foster/adopt systems across the country. Achieved success in providing powerful copy on the difference between states and associated laws that affect building a family from state to state; authored diverse factual content within tight deadlines, and delivered on-time.



The Beachbody Company

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Producer

  • May 2016 - Jan 2017

  Successfully produced the Fixate cooking show and developed all related promotional collateral. Wrote and produced the infomercial, 21 day fix. Created long-term tactics focused on customer and market needs to ensure achievement of revenue and product goals. Successfully produced the Fixate cooking show and developed all related promotional collateral. Wrote and produced the infomercial, 21 day fix. Created long-term tactics focused on customer and market needs to ensure achievement of revenue and product goals.



Stan Lee's POW! Entertainment

• Los Angeles, CA

• Development Marketing Consultant

  • Jan 2015 - 2017

  • Recruited to consult on developing production and branding strategy for new travel show, creating show’s structure, look, and feel, as well as marketing decks • Pitch shows, aligning key trends and brand elements to prospective networks, sponsors and partners • Recruited to consult on developing production and branding strategy for new travel show, creating show’s structure, look, and feel, as well as marketing decks • Pitch shows, aligning key trends and brand elements to prospective networks, sponsors and partners



CIRE Foundation

• Greater Los Angeles Area

• Director + Media Producer

  • 1999 - Nov 2016

  I hold responsibilities to direct the daily activities of the non-profit organization that provides marketing consultants and documentary film production services that advance and promote awareness of social issues. Developed events that were experiential and focused on social media influencers, such as Instagram, for brand exposure and marketing purposes. The following are highlights of the value I bring to the position: ♦ Provided creative concept design for 101 Heroes – utilized experience, visual direction, artistic innovation, and led creative strategies to produce digital video and donor marketing campaigns in the building of libraries in underserved and rural areas of the Philippines and Kenya. Resulted in 6-libraries being built to date. ♦ Positioned as Executive Producer on award-winning documentary, Out in the Cold – A documentary based in the heartland of the USA about runaways and homeless lesbian, gay, and transsexual youth. AWARD: Out in the Cold, Best Documentary, New York Festival Show less



Warner Bros. Entertainment

• United States
• Entertainment Providers
• 700 & Above Employee

• Producer

  • Nov 2015 - Feb 2016

  Developed and produced original content for Go90 streaming platform, the sitcom – 2 seasons, “Now We’re Talking” starring Tommy Dewey. Administered all budgeting, scheduling, and implemented production plan and facilitated all general logistical and strategic film production. Developed and produced original content for Go90 streaming platform, the sitcom – 2 seasons, “Now We’re Talking” starring Tommy Dewey. Administered all budgeting, scheduling, and implemented production plan and facilitated all general logistical and strategic film production.



Luskin Orthopaedic Institute for Children

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Content Marketing Consultant

  • 2015 - 2016

  Created and delivered outstanding marketing strategies for fundraising campaigns which included mini-documentaries; resulted in achieving over $10M in donations for the orthopedic center in downtown Los Angeles to assist underprivileged children. Planned and coordinated the creative team, oversaw the production of videos, print collateral for social media, digital, email, and direct mailing campaigns. Gained coverage by CNN and increased Facebook following from 25K to over 70K. Created and delivered outstanding marketing strategies for fundraising campaigns which included mini-documentaries; resulted in achieving over $10M in donations for the orthopedic center in downtown Los Angeles to assist underprivileged children. Planned and coordinated the creative team, oversaw the production of videos, print collateral for social media, digital, email, and direct mailing campaigns. Gained coverage by CNN and increased Facebook following from 25K to over 70K.



Mind Geek, Inc.

• Greater Los Angeles Area

• Media Marketing Consultant + Producer

  • 2012 - 2015

  • Produced reality series, overseeing pre- through post-production, with responsibility for guiding creative and casting, managing $3M budget, hiring crews, and orchestrating seamless post • Spearheaded promotion of series, setting creative direction and marketing strategy for roll out and digital advertising campaign across channels, leveraging social media to increase engagement • Developed and established corporate KPI's. Increased social audience by 2mm + registered fans & email opt-ins by 250k in two years Show less



Toyota Motor Corporation

• Motor Vehicle Manufacturing
• 700 & Above Employee

• Content Marketing Consultant

  • 2011 - 2013

  • Led campaign for TEENDRIVE365, working with C-level executives, Sales, and Marketing to project manage campaign from start to finish, ensuring compliance, allocating budgets, and tracking project deliverables • Drove engagement through social media strategy and national sweepstakes, generating 500% increase in Facebook followers, over 1K contest participants, and 150% YOY growth in membership • Led campaign for TEENDRIVE365, working with C-level executives, Sales, and Marketing to project manage campaign from start to finish, ensuring compliance, allocating budgets, and tracking project deliverables • Drove engagement through social media strategy and national sweepstakes, generating 500% increase in Facebook followers, over 1K contest participants, and 150% YOY growth in membership



Vista Del Mar

• Individual and Family Services
• 100 - 200 Employee

• Content Marketing Consultant

  • 2012 - 2012

  • Produced strategic marketing plans for traditional and online campaigns, expanding community awareness of services, programs, events, and fund raising initiatives • Managed and marketed 2 events, garnering over $250K in donations • Developed $3M major donor campaigns, including key messaging and strategy for print, online, and direct mailing collateral, helping organization achieve fundraising goal • Produced strategic marketing plans for traditional and online campaigns, expanding community awareness of services, programs, events, and fund raising initiatives • Managed and marketed 2 events, garnering over $250K in donations • Developed $3M major donor campaigns, including key messaging and strategy for print, online, and direct mailing collateral, helping organization achieve fundraising goal



Intel Corporation

• United States
• Semiconductor Manufacturing
• 700 & Above Employee

• Content Marketing Consultant

  • 2012 - 2012

  • Developed and executed 6-month digital campaign for CURIOSITY IN THE CLASSROOM, overseeing SEO, SEM, and social media marketing, successfully doubling web traffic and garnering 15K Facebook Likes • Developed and executed 6-month digital campaign for CURIOSITY IN THE CLASSROOM, overseeing SEO, SEM, and social media marketing, successfully doubling web traffic and garnering 15K Facebook Likes



Creative Brokers International

• Greater Los Angeles Area

• Director of Marketing

  • 2007 - 2011

  • Co-founded boutique marketing agency, overseeing marketing operations including full P&L responsibilities, managing cross-functional team of PR, creative, database and CRM, and sales • Negotiated endorsement and licensing deals for talent and lifestyle products, setting print and online marketing strategies, including banner ads, blogs, and social media, with key projects including: Green Kitchen Tools: Secured key product placement on Food Network, securing wholesale distribution with amazon.com and o.com and leading marketing for national tradeshows Mad Men: Planned limited edition sofa to commemorate 50th anniversary of Playboy Clubs with celebrity endorsement by Bryan Bratt, garnering press placement in People and Entertainment Weekly USC: Designed website and online branding campaign for Out To Innovate summit, securing sponsorships with Texas Instruments and Dow Chemical Show less



Playboy Enterprises, Inc.

• United States
• Consumer Services
• 700 & Above Employee

• Director of Marketing

  • 2004 - 2007

  • Established online brand, capitalizing on trend towards new media and becoming a pioneer in monetizing digital media, increasing revenue by $12M and sales by 70% • Combined marketing and production strategies to direct and produce compelling advertising campaigns for VOD assets, developing on-air promotions across platforms for 15 networks • Managed small and large budgets for maximum effect with full P&L responsibilities • Led team of 20 to create commercials, on-air graphics, podcasts, and web and social media content AWARD: Playboy TV Insterstitial Branding Campaign, PromaxBDA Promotion, Marketing + Design Award Show less