Experience

Sabootage 2112

• Italy
• Advertising Services
• 1 - 100 Employee

• Client Director

  • Dec 2022 - Present



Triboo Group

• Italy
• Technology, Information and Internet
• 100 - 200 Employee

• • Jan 2020 - Dec 2022

  My main activities:_Serving as the senior strategic point of contact for a portfolio of 20 clients spanning luxury, beauty, fashion and utility. _Receiving, analysing any building an answer for any kind of brief request: rebranding, launch of a new products, build a new website to a 360° strategy that involved all the digital funnel channels._Being involved in up-selling and cross-selling sales activities._Leading the account team and working with functional heads (ranging from communication, SEO, media, email marketing and sales), plus external partners, to define and implement tailor-made digital action plans for the clients._Driving eCommerce acceleration to prospective and current clients beyond the standard .com including eCommerce sub-channels of pureplay, omnichannel and marketplaces._Hiring, managing and growing an account team, establishing new ways of working, setting quantitative and qualitative team KPIs and incentivising through cross-selling opportunities. Show less

• • Sep 2017 - Dec 2019

  My main activities:_Defining and guaranteeing sales and profitability targets for e-commerce stores, identifying and delivering strategies across the digital funnel for maximizing brand and business objectives. _Providing tailor-made solutions ranging from web marketing (SEO, SEA, SEM) to CRM activities to content and branded storytelling (video, special projects, immersive and editorial). _Helping clients transform visitors into customers while maximizing overall profitability of the online business._Providing recommendations for marketing and advertising campaigns to promote new products/increase traffic or conversion. _Leading digital launches for capsule collections, brand initiatives, communication strategy and fashion shows. Client portfolio: Bolton Group, E.ON, Gianvito Rossi, Fabiana Filippi, Cinzia Rocca, Miss Sixty Show less



Relata | Comunicazione Data Driven

• Italy
• Advertising Services
• 1 - 100 Employee

• Digital Account Manager

  • Jan 2016 - Sep 2017

  In heading up the accounts for several clients, my highlights include: _Leading an award-winning campaign resulting in Disaronno's first 360° immersive film. _Overseeing ongoing CRM projects for Banco Popolare resulting in increased conversion rates. _Contributing to several successful new business pitches. _Onboarding and managing new team members. Client portfolio: Disaronno, Banco Popolare, Gas Natural. In heading up the accounts for several clients, my highlights include: _Leading an award-winning campaign resulting in Disaronno's first 360° immersive film. _Overseeing ongoing CRM projects for Banco Popolare resulting in increased conversion rates. _Contributing to several successful new business pitches. _Onboarding and managing new team members. Client portfolio: Disaronno, Banco Popolare, Gas Natural.



Hio Bike

• Milano, Italia

• Digital Communication Manager

  • Jun 2015 - Jan 2016

  My main activities: _Leading the overall digital marketing, business and communication strategy. _Managing digital creative and technical agencies to develop Hio’s first E-shop. _Tracking conversion rates to improve usability, design and content. _Identifying trends and insights in order to optimize spend and performance. My main activities: _Leading the overall digital marketing, business and communication strategy. _Managing digital creative and technical agencies to develop Hio’s first E-shop. _Tracking conversion rates to improve usability, design and content. _Identifying trends and insights in order to optimize spend and performance.



Ontic Design

• Italy
• Retail Luxury Goods and Jewelry

• Co-Founder at Ontic Design | Marketing, Communication & Social Media

  • Jun 2014 - Jun 2015

  My main activities: _Designing and transforming strategies into effective digital communications. _Creating, managing and growing Ontic's digital footprint across blogs, Twitter, Facebook, Instagram and other strategically relevant online channels. _Organizing and managing events, trade shows and fairs. My main activities: _Designing and transforming strategies into effective digital communications. _Creating, managing and growing Ontic's digital footprint across blogs, Twitter, Facebook, Instagram and other strategically relevant online channels. _Organizing and managing events, trade shows and fairs.



Havas Worldwide Digital

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Account Digital

  • May 2012 - May 2014

  My main activities: _Serving as the bridge between client and agency while managing internal and external stakeholders on each project. _Consulting clients on effective campaign and communication strategies; _Negotiating time-scales and budgets while monitoring and communicating progress throughout the project. Client portfolio: Mondelez (Sottilette, Caffè Hag, Mikado, Fonzies), Acer, Gas Jeans. My main activities: _Serving as the bridge between client and agency while managing internal and external stakeholders on each project. _Consulting clients on effective campaign and communication strategies; _Negotiating time-scales and budgets while monitoring and communicating progress throughout the project. Client portfolio: Mondelez (Sottilette, Caffè Hag, Mikado, Fonzies), Acer, Gas Jeans.



Golab

• Italy
• Advertising Services
• 1 - 100 Employee

• Junior Account/ Junior Event Planner

  • Mar 2011 - Apr 2012

  _Contributing to the organisation, coordination and production of promotional events. _Managing talent casting for catalogues and print and campaigns. Client portfolio: Dimensione Danza, Diesel, Swarovski. _Contributing to the organisation, coordination and production of promotional events. _Managing talent casting for catalogues and print and campaigns. Client portfolio: Dimensione Danza, Diesel, Swarovski.