Experience

Luce SG
• Singapore
• Facilities Services
• 1 - 100 Employee
• Marketing Lead

  • Feb 2023 - Present


Cardinal Digital

• Singapore
• Advertising Services
• 1 - 100 Employee

• Strategy and Operations Lead

  • Jan 2021 - Jan 2023

  Marketing & Growth Consulting Client Accounts> I was the lead account manager and performance strategist for tier 1 client accounts> I also set client OKRs and ensured targets were consistently achievedProcess and Operations Improvement> Optimized marketing workflow for various client accounts> Defined Cardinal Digital's Digital Marketing Executive role and wrote it's training plan and process/task manuals. This reduced training period from 1 month (at the time I was hired) to just 1.5 weeks, increasing productivity across teams> I streamlined the recruitment process for creative and marketing roles, from application, interviewing, and onboarding. Company Brand Design> I was project manager for CD's redesign rollout and website revamp. I also wireframed the website and wrote the initial website copy.> I did the SEO content research and plan for our website

• Digital Marketing Lead

  • Apr 2019 - Jan 2021

  > I managed a lean team of DM Executives under the Social Media Marketing vertical> I also did Business Development projects including project scoping, client proposal writing, and case study writing

• Digital Marketing Manager

  • Apr 2018 - Apr 2019

  > I did digital marketing planning and execution across paid ads channels like Google Ads (Search, Display, Youtube), Social Media Ads (Facebook, LinkedIn, Twitter campaigns managers), App Ads (Apple Search)> I set up clients' cross-channel analytics tracking using Google Tag Manager, Facebook Events Manager, LinkedIn Insight, and Twitter Analytics. I also set up Google Analytics reports on both GA and on Google Data Studio> I did client account management for clients from PH, SG, US, IN, ID, UK, and AU (from cleaning services, fintech firms, luxury retail brands, and ecommerce startups).



Mindshare

• Arts & Crafts

• Exchange Executive

  • Feb 2015 - Mar 2018

  > I did media planning and buying, plan execution, post-campaign analysis, and financial reconciliation for major FMCG accounts > I was the account executive for PepsiCo Beverages and Foods from 2015 to 2017, handling Pepsi, Sting, Tropicana, and Cheetos. I assisted with media buying for Pepsi’s Araw Mo To launch in 2015, which won in PepsiCo’s APAC Marketing Excellence Awards for Best Media/Digital Campaign, with earned media valued at PHP 50M > In 2017, I moved to the Unilever team and was the account executive for Closeup and Dove deo


Heima Home & Lifestyle
• Marketing Intern

  • Sep 2013 - Dec 2013