Experience

Pratesi Linens

• United States
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Chief Marketing Officer

  • Mar 2022 - 1 year 10 months

  New York, United States



SFERRA Fine Linens

• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Chief Marketing Officer

  • Mar 2022 - 1 year 10 months

  New York, New York, United States



Billy Reid

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• President, Chief Revenue Officer

  • Feb 2021 - Feb 2022

  Responsible for Brand, Marketing and PR as well as all consumer-facing touch points including E-commerce, Retail Stores, Design and Merchandising (dual report).

• Chief Digital and Marketing Officer

  • Feb 2018 - Feb 2021

  New York, NY & Florence, AL Area



Ralph Lauren

• United States
• Apparel & Fashion
• 700 & Above Employee

• Senior Vice President, Global Digital Marketing and Creative

  • Oct 2014 - Jun 2017

  New York, New York My responsibilities include driving and executing Ralph Lauren’s global digital marketing and creative strategy, as well as leading and launching Ralph Lauren’s new E-Commerce businesses

• Senior Vice President, E-commerce Asia Pacific

  • Sep 2011 - Sep 2014

  Hong Kong SAR My responsibilities include developing E-commerce and Digital strategy for Ralph Lauren in the Asia Pacific region and launching and managing E-commerce businesses in the Asia Pacific markets. Areas of responsibility include E-commerce merchandising, marketing, finance and strategy, technical and product development, creative and production services, and fulfillment and customer service.



The Estée Lauder Companies Inc.

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• Vice President, Asia Pacific Online

  • Jan 2008 - Sep 2011

  Hong Kong SAR Responsible for developing online marketing and ecommerce solutions for Estee Lauder Companies family of brands throughout Asia Pacific Region



DFS Group Limited

• Hong Kong
• Retail
• 700 & Above Employee

• Managing Director, China E-commerce

  • Jan 2006 - Dec 2007

  Shanghai, China Established China's first luxury e-commerce platform. Shanghai-based company, with distribution network (china-wide), payment gateways (online & offline), call center operations, importation/media licensing. Open source software platform. Soup to nuts development and operations project with local team and tight budget.

• Consultant

  • Jan 2003 - Dec 2005

  San Francisco Bay Area; Singapore Developed global multi-lingual (Japanese, Simplified Chinese, Korean, English) web and content management solution for leading luxury retailer. Including cost-effective update and maintenence solutions. Team development and training. Marketing program development.



SEPHORA

• France
• Retail
• 700 & Above Employee

• Senior Vice President, General Manager Sephora.com

  • Oct 2000 - Jan 2003

  San Francisco Bay Area Ecommerce Transformation: Sephora.com was launched the year before i joined. Tasked with complete web and structural transformation with profitibility as goal, I initiated a major team restructuring to right size business. Eliminated expense in every area of company. Lead re-design efforts and re-launched sephora.com with entirely new interface and customer experience. Re-deployed all marketing programs based on pay-for-performance. Developed Sephora's first direct mail catalog. Developed many… Show more Ecommerce Transformation: Sephora.com was launched the year before i joined. Tasked with complete web and structural transformation with profitibility as goal, I initiated a major team restructuring to right size business. Eliminated expense in every area of company. Lead re-design efforts and re-launched sephora.com with entirely new interface and customer experience. Re-deployed all marketing programs based on pay-for-performance. Developed Sephora's first direct mail catalog. Developed many of Sephora.com's signature offerings. Show less



LVMH

• France
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Vice President, E-Commerce

  • Feb 2000 - Dec 2000

  San Francisco Bay Area



Viant

• Chief Creative Officer

  • Dec 1998 - Feb 2000



Ikonic Interactive

• Senior Vice President, Creative Director

  • 1996 - 1998