Erica Lax
Director of Design Residential at Unscripted Interior Design (formerly HRI Design)- Claim this Profile
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Bio
Experience
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Unscripted Interior Design
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United States
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Design Services
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1 - 100 Employee
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Director of Design Residential
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Jul 2020 - Present
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Creative Director
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Apr 2019 - Jun 2020
- Led all aspects of project designs; including interior + exterior finish design for several multi-family projects, model unit design, rendering coordination, and design of multi-family community areas. - Facilitate all aspects of project management to ensure design intent; including weekly OAC meetings, coordination of A&E approval, FF&E specification sourcing & bidding, negotiating of proposals, and budgets.- Manage all marketing and branding; including branding, brand guidelines, website design, marketing for sales team, broker emails, and sales center collateral.
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Inside Stories
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United States
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Design
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1 - 100 Employee
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Senior Interior Designer
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Apr 2018 - Apr 2019
- Led all aspects of project designs; including sourcing projects leads, consultation appointments, closing of the contract, project programming, all design work including presentation, budget, construction + furniture drawings, specifications, ordering, installation, and styling.- Networked within the design and build industry to find potential client leads and brought in an average of 2 clients per month.- Maintained and developed vendor and trade accounts to provide curated designs that are unique not in style and specified furniture, fixtures, and equipment
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Interior Logic Group - Builder Services - Mountain
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United States
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Construction
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1 - 100 Employee
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Interior Designer
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Sep 2015 - Apr 2018
- Met with on average 20 to 40 new home buyers per month to select all interior FF+E for their home builder using a designed material program to give them in-person pricing and discuss budgets.- Gained knowledge in the builder / developer + flooring service company; including operations, vendor program management, builder option design, builder option buyer books, and insight into how to excel the buyer experience from a builder's standpoint.- Exceeded all sales goals receiving the quarterly highest sales award several times and the #1 ranked designer at IRG in 2017 with over $3.2M in finish upgrade sales.
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Principal Interior Designer
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Mar 2005 - Sep 2015
- Led all aspects of project designs; including sourcing projects leads, consultation appointments, closing of the contract, project programming, all design work including presentation, budget, construction + furniture drawings, specifications, pre-construction, ordering of all FF+E, construction management, furniture + fixture installation, and final styling.- Maintained a client portfolio for ten years in LA with custom new builds, custom remodels, interior design, finish design, small commercial projects, and styling.- Extensive experience in vendor and trade sourcing and management, in addition to custom furniture, lighting and accessory design.
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Studio Manager/ Designer
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Mar 2005 - Mar 2007
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Education
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Fashion Institute of Design & Merchandising
Associate's Degree, Interior Design