Erica Klinger

Senior Director Of Marketing at Association for Accessible Medicines
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Contact Information
us****@****om
(386) 825-5501
Languages
  • Spanish -

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Allen Goldberg

Wow. What a high performer and difference maker. When I called a reference when vetting Erica for her job at AAM, the person told me that I was in for a treat - that Erica is a bundle of energy whose positive charge changes everything and everyone for the better. Boy was she right. Erica's contributions at the trade association go well-beyond her job description. She is an amazingly high achiever who is never satisfied with the status quo. She constantly enables the trade association to "punch above its weight," by being more creative, smarter, more collaborative than ever before. She brings innovation and new approaches to chronic challenges for the association and the industry. Erica is game-changer who has as much to do with AAM's success as anyone. She is a peer to many on the senior team through her advice, counsel and job performance, though not reflected in her current title. And her leadership is being recognized outside of the assn, as her chairmanship of the International Biosimilar Awareness Week is testament to. If you want things done right, on time, under budget, with impact... then Erica is your person!

Rachel Schwartz

To work with Erica was to be knocked out by her skill on a daily basis. Her metrics guided us and her strategical thinking advanced us. Erica’s award-winning advocacy campaigns raised the association to a whole new level.

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Credentials

  • Developing Association Leaders (DAL) Program Certificate
    Developing Assocation Leaders (DAL) Program
    Feb, 2022
    - Nov, 2024
  • Hubspot Partner
    -

Experience

    • United States
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Senior Director Of Marketing
      • Nov 2016 - Present

      Association for Accessible Medicines advocates for policies, including greater competition, to ensure more generic and biosimilar medicines are more accessible to people who need them. • Established a new brand marketing function and crafted a strategic marketing plan to increase industry awareness, engagement and advance advocacy priorities • Provided daily creative and operational management of marketing assets and campaigns to include budget, staffing, vendor relationships and high-value products to drive growth and meet business objectives • Oversaw all digital channels, SEO and platforms and drove new opportunities through social listening trends and digital testing • Inspired creative and content teams with innovative tools and methodologies such as Augmented Reality and AI bots to continuously evolve the sophistication of the brand and customer experience • Spearheaded the first digital grassroots platform and first advocacy campaigns resulting in numerous state bills amended or stopped, 10,000 new advocates and over 25,000 messages sent to lawmakers within the first 2 years • Led the execution of an award-winning rebranding campaign, state advocacy campaign, social media campaign, annual report and website redesign • Amplified the organization's share of voice through aggressive paid and earned social media growth and engagement strategies which led to a 1,300% increase YOY in engagement and 600% increase YOY in followers in the first year • Represented AAM in speaking roles, panels, and internal or external engagements in efforts to increase the industry share of voice. • Ambassador for building strong teams through AAM initiatives and partnerships including the Women in Health Policy (WiHP) LinkedIn Group, AAMFit and Culture Committee and Chair of Global Biosimilars Week Show less

    • United States
    • Philanthropic Fundraising Services
    • 1 - 100 Employee
    • Director of Marketing and Communications
      • Oct 2014 - Oct 2016

      • Established a new marketing function, driving creative strategy and execution for all marketing and communication initiatives • Communicated academic research, philanthropic fund offerings and nonprofit expertise to catalyze the community and maximize social impact • Led the launch of a new brand platform which included a website redesign and collateral to support fundholder engagement and acquisition • Revamped the annual one-day GiveBIG campaign with a new technology platform and digital marketing workshops that led to a 30% YOY growth in donations for over 1,600 nonprofits in 2016 and sponsorship from Amazon and Tableau • Oversaw the creation of all blog and social media content, mentoring a small team of in-house content creators along with external agencies • Spearheaded social media strategy and digital advertising that resulted in the acquisition of over 3,000 email prospects, 30% YOY social channel growth and unprecedented YOY funds from foundation fundholders Show less

    • United States
    • Financial Services
    • 200 - 300 Employee
    • Senior Digital Marketing Strategist
      • Nov 2013 - Sep 2014

      • Worked with the client team to define digital scope, digital marketing strategies and project plans for all clients • Led strategy for social advocacy campaigns for clients such as Feed the Children and Map International, beating fundraising goals by over 130% • Scoped technical and business requirements for digital development projects • Crafted custom dashboards to view trends towards goals and provided deep-dive analysis to maximize ROI • Managed tactical execution of digital marketing to include SEO, SEM, email, social media and A/B/multivariate testing Show less

    • United States
    • Non-profit Organizations
    • 700 & Above Employee
    • Contractor, St. Jude Children's Research Hospital
      • Jun 2013 - Nov 2013

      After relocation to Seattle, remained working for St. Jude as an account manager for digital projects through Signature Advertising.

    • Director of Interactive Strategy and Promotion
      • Sep 2011 - Jun 2013

      ALSAC is the nation’s second largest health care charity and is supported by the generosity of 9 million donors and the efforts of more than 1 million volunteers nationwide. • Hired and led a 10-person digital team of senior channel strategies managing content in social media, SEM/SEO, display, email, and mobile text.• Responsible for the enterprise-level online promotion strategy• Managed the execution, reporting and analysis of all digital channels • Increased digital revenue 55% YOY for the Thanks & Giving annual fundraising campaign• Increased Facebook fans from 200k to over 1 million in less than 2 years time• Increased social media subscribers by 42% and engagement rate by 853%, surpassing the previous period by over 2.6 million interactions• Concepted a 50th Anniversary campaign with the first-ever user generated content• Created the digital strategy for the Hey St. Jude promotion which led to St. Jude’s first viral YouTube video• Developed strategic vendor and partner relationships with Google, Facebook, Twitter and Media partners to leverage the latest trends and participate in pilots Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • VP Omni-Channel Marketing
      • Mar 2008 - Sep 2011

      Sr. Interactive Strategist | March 2008 – August 2008 Director of Digital | August 2008 – September 2011 VP Omni-Channel Marketing | June 2013 – June 2014 • Hired as the Sr. Interactive Strategist and then promoted to Digital Media Department Director and VP Omni-Channel Marketing over a 6-year span • Led a team of 10 full-time designers and developers, managing the execution of brand social media and retail marketing strategies for full client base • Created digital strategy and “pitched” campaign concepts to national brands such as Hilton Worldwide, Service Master, FedEx, K2 Sports and St. Jude • Concepted and developed the first YouTube-esque websites with live chat to increase collaboration across disperse FedEx sales teams • Led multiple projects and campaigns with budgets ranging from $50,000 to $150,000 • Increased digital media sales and growth from 25%-60% • Increased agency’s social subscriber base by 35%, engagement by 50% with over 30K more impressions a month • Managed all Google Analytics accounts, reporting and campaign tracking Show less

    • United States
    • Armed Forces
    • 700 & Above Employee
    • Marketing Manager and Public Affairs Specialist
      • Feb 2005 - Mar 2008

      • Led operations for the marketing and PR department at the Rota Spain Naval Base • Managed and directed a team of 5 multi-lingual designers, contract web developers, copywriters and administrative staff to promote MWR programs and events to service members, their families, local national Spanish and retirees. • Developed multi-channel communications for travel, fitness, leisure, hospitality, and youth facilities and ensured they followed branding and message standards • Conducted a weekly radio and TV show and project manager for all special events • Streamlined approvals through a new digital internal approval system that was ultimately adopted by the region Show less

  • Stratum Marketing
    • Norfolk, Virginia Area
    • Director of Marketing and Advertising
      • 2000 - 2003

      • Director for a technology-driven internet advertising and emerging media marketing firm • Responsible for creative concepts, flash animation, motion graphics and marketing execution for all clients • Created the first digital presence for national brands such as SuperClubs Resorts, California Olive Industry and Avalon Beverages • Led an agile team of external resources and profitably produced marketing collateral, commercial advertisements and internet media in a fast-paced startup environment Show less

    • Director of New Media
      • Oct 1999 - Aug 2000

      • Directed a team of 8 designers and programmers for the execution of web and CD-ROM based applications for both commercial and military clients • Responsible for project workflow and assignment of daily tasks • Creative director and tactical executor for all interactive development including flash, motion graphics, gaming, apps and websites • In conjunction with the Director of Programming, established new project estimates and managed department budget • Assisted with new business pitches Show less

  • SymWeb Inc.
    • Virginia Beach, VA
    • Web Designer/Developer
      • Feb 1995 - Dec 1999

      • Lead designer and developer for client base of both small-business and international clients • Clients spanned primarily banking, travel and medical vertical markets • Acquired largest client, IKA, a laboratory equipment manufacturing company in Europe • Projects included e-commerce banking sites, web portals, interactive flash “intros,” corporate identity packages, brochures, direct-mail and magazine advertisements . • Lead designer and developer for client base of both small-business and international clients • Clients spanned primarily banking, travel and medical vertical markets • Acquired largest client, IKA, a laboratory equipment manufacturing company in Europe • Projects included e-commerce banking sites, web portals, interactive flash “intros,” corporate identity packages, brochures, direct-mail and magazine advertisements .

Education

  • University of New Hampshire
    M. Ed., Art Education
    2003 - 2004
  • University of Connecticut
    B.F.A., Graphic Design
    1990 - 1994

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