Social Media Coordinator

• Jun 2023 - Present

Content Marketing Strategist

• Oct 2022 - Present

• Conducted keyword research and implemented SEO best practices; optimized Pinterest profiles to garner 150k monthly viewers and increase organic traffic to websites• Directed overall planning, development, status reporting, and delivery of 6+ WordPress sites; facilitated hosting migration• Partnered with 25+ brands and clients to create social media content for company websites, Instagram, Facebook, YouTube, and Pinterest; produced photos, videos, and copy• Managed 4+ social media accounts across 3 companies; grew followers from 0 to 8k followers within 1 year on Instagram Show less

Digital Creator

• Feb 2016 - Present

Marketing Coordinator

• Dec 2022 - May 2023

• Created 90+ pieces of optimized content in 2 weeks; streamlined content creation and distribution process by 300% • Developed and sent monthly email newsletter to 150+ subscriber list using Constant Contact; resulting in 52% open rates • Repurposed 450+ pieces of content across LinkedIn, Twitter, and Facebook • Designed social media graphics using Canva and Adobe InDesign; improved brand identity and customer engagement • Wrote and optimized 15+ industry-specific blog posts on WordPress to improve domain authority score Show less

Marketing & Business Development Executive

• Aug 2021 - Dec 2022

• Integrated keyword research, competitor analysis, and SEO best practices to produce blog and social media content; increased organic traffic, engagement, Twitter/LinkedIn followers, mailing list, and domain authority score by 200% in 6 months • Launched monthly LinkedIn Live and Zoom webinars; prospected speakers and wrote advertising copy resulting in 500+ attendees and 67% watch-time on average • Devised multi-channel promotional strategies across LinkedIn, Twitter, Slack, YouTube; driving 200+ MQLs back to website • Collaborated with sales and development teams to craft technical whitepapers, sales collateral, blog posts, and case studies • Presented monthly performance analysis to senior leadership; identified channel inefficiencies and new market opportunities • Coordinated conference strategy; determined best opportunities, performed outreach, partnered with vendors to produce marketing collateral, and tracked success of events Show less

Strategic Marketing Manager

• May 2020 - Aug 2021

• Identified benchmarks through Google Analytics; established content pillars and brand partnerships to increase reach by 3% • Developed marketing campaign plan using Asana; led team of 3+, tracked progress, metrics, and owned execution • Restructured editorial cycle and production process; optimized content distribution across Shopify store and Instagram • Strategized SEO using Google Keyword Planner; applied on-page best practices to website, boosted organic traffic by 45% • Identified benchmarks through Google Analytics; established content pillars and brand partnerships to increase reach by 3% • Developed marketing campaign plan using Asana; led team of 3+, tracked progress, metrics, and owned execution • Restructured editorial cycle and production process; optimized content distribution across Shopify store and Instagram • Strategized SEO using Google Keyword Planner; applied on-page best practices to website, boosted organic traffic by 45%

Operations Team Leader

• May 2018 - Aug 2021

Project Management & Continuous Improvements: • Managed overall planning, status reporting, and delivery of a medium-sized software integration project; leading cross-functional team to meet client objectives • Prepared a project plan utilizing lessons learned to decrease $91,028 worth of costs and throughput per unit by 0.8% to site • Monitored and controlled product implementation plan to flag potential risks and communicate to all stakeholders • Created a high-level labour planner to track production performance against budgets and report historical variances to drive continuous improvements • Developed a web-application to automate logistics and inventory to streamline production and decrease burn-time Operations Management: • Received, released, and monitored replenishment for daily production plan orders; creating reports to maximize utilization to reduce burn-time • Coordinated with national planning department to manage work orders, shipment status, and transportation compliance • Issued daily BOLs to finalize shipping documentation and labels; executing transfer between 3PL and transportation • Prepared shift and week-end reports utilizing WMS to analyze workload planning actuals against volume forecasting • Monitored daily performance of 30+ individuals against KPIs; maintaining 95% operational productivity and safety standards Show less

Sales Associate

• Aug 2014 - Apr 2017

• Enforced organizational sales goals through constant team-building and coaching evaluations to provide constructive feedback reports and improve performance results • Developed interpersonal relations and problem resolution skills through multi-tasking customer requests and needs while managing inventory • Attentive to detail and store image display based on the management flow of supply and sales demand through rush hours • Achieved the top monthly seller and highest sales consistently for 8 months by managing efficient sales techniques to increase overall managerial goals Show less