Erica Dobeck
Public Relations Assistant at Kip Morrison & Associates PR- Claim this Profile
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English Full professional proficiency
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Spanish Limited working proficiency
Topline Score
Bio
Credentials
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Great Shirt Design in Adobe Illustrator for Merch by Amazon
UdemyNov, 2020- Nov, 2024 -
The Complete Copywriting Course: Write to Sell Like a Pro
UdemyOct, 2020- Nov, 2024 -
CBT Cognitive Behavior Life Coach Certification
UdemyAug, 2020- Nov, 2024
Experience
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Kip Morrison & Associates PR - KMA Cannabis
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Public Relations Assistant
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Jun 2021 - Present
• Oversee public image of 3 brands and manage all media relations.• Create high-quality press releases, blogs and newsletters.• Write articles.• Collaborate with media representatives to optimize coverage of special events.• Develop creative pitches and targeted outreach lists.• Generate informative and entertaining posts for our agency's Instagram page.
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Public Relations Intern
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Feb 2021 - Present
• Write press releases & pitches• Edit & strategize the agency's newsletter • Communicate with television, radio, and print media • Research appropriate media outlets • Create & organize media lists • Catalog incoming inventory and outgoing samples • Plan & execute media events
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LifeBites Global
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United States
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Media Production
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1 - 100 Employee
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Entertainment Reporter
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May 2019 - May 2020
• Engaged in brainstorming sessions with the chief transformational officer to develop entertaining and inspirational content for LifeBites media • Created one unique movie trailer script per week for the company's "Get Reel" movie segment that aims at inspiring and motivating the target audience • Simplified topics such as mental health, self-improvement, and transformation through clear, concise, and clever script writing • Combined video, audio, graphics, and proper vocal projection to effectively convey the tone of each script during the production and post-production process • Uploaded and promoted targeted content through social networking sites such as Facebook, Instagram (IGTV), and YouTube while monitoring the stats on each platform
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Blue Lifestyle
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Pacific Palisades
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Writing Intern
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Feb 2019 - May 2019
• Developed six one-minute radio segments per week for the company's blog and radio show • Researched supplemental materials, including books and articles for use in the script-making process • Reviewed and edited scripts ahead of final evaluation, verifying content conformed to style and tone guidelines • Developed six one-minute radio segments per week for the company's blog and radio show • Researched supplemental materials, including books and articles for use in the script-making process • Reviewed and edited scripts ahead of final evaluation, verifying content conformed to style and tone guidelines
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NICK'S
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Manhattan Beach
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Hostess
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May 2018 - Feb 2019
• Strategized a unique floor-plan prior to each shift to best accommodate reservations, walk-ins, and special requests • Greeted guests with a positive attitude and escorted them to their assigned tables based on seating preferences • Cooperated with servers and busing staff for specific service needs • Updated guest profiles on a regular-basis to ensure 100% satisfaction for future dining experiences • Communicated guest complaints with management and brainstormed solutions in a quick and compassionate manner • Maximized team performance by training new employees on guest expectations and restaurant protocols
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Education
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2018 - 2020
Loyola Marymount University
Bechlor's, Communication and Media Studies -
2017 - 2018
El Camino College
Associate's, Communication, General
Community
