Experience

InCrowd, Inc

• United States
• Market Research
• 1 - 100 Employee

• Senior Director, Qualitative Team Lead

  • Jun 2023 - Present



C Space

• United States
• Market Research
• 300 - 400 Employee

• Director of Brand Strategy and Insights

  • Feb 2017 - Jun 2023

  Promoted to lead brand strategy and manage an enterprise client portfolio of accounts, each generating between $250K and $1M in annual subscription renewal revenue. Direct long-term strategies, vision, and growth plans for delivering innovative and new-to-the-world critical thinking and creating impact through consumer, market, and client business insights.Coach, mentor, and guide a team of direct reports and junior team members in consulting, storytelling, and business development. Influence and steer new business development by working with account executive teams on identifying new business opportunities within and outside the current portfolio.★ HIGHLIGHTS ★➡ Partnered with a financial services organization in developing a strategy that would fundamentally change their brand promise by incorporating the human factor into a new brand strategy.➡ Worked with a New England-based supermarket company in launching their first-ever loyalty program, securing C Space as the single source for market research data and generating $100K in incremental revenue for the team. ➡Created a pharmaceutical start-up investor pitch deck that repositioned the company’s strategy on how to market a new drug and led to $13M in start-up venture funds. Show less

• Storyteller and Insights Guru

  • Mar 2013 - Feb 2017

  Senior team member in a client-facing and customer-collaboration role responsible for translating business and research priorities into objective-based and actionable approaches. Led market research, data analysis, consumer insights, marketing/brand management across a wide range of industries including financial services, pharma, biotech, retail, consumer packaged goods, and hospitality. ★ Highlights ★➡ Uncovered and defined larger-scale and complex research needs that leveraged a mix of both standard and non-traditional methodologies to create a streamlined approach to research, storytelling, and data insights.➡ Actively listened to and analyzed open language from patients, physicians, and consumers to create content for healthcare clients that directly supported drug claims and increased the engagement and collaboration between doctors and patients by incorporating an understanding of real-life stories into relatable/identifiable messages.➡ Worked directly with clients and study participants, actively cultivating high-caliber participants who are reliable, honest, and meaningful value as brand advocates to the product and the industry. Show less



Self employed

• Newbury, MA

• Market Research Consultant

  • Jul 2006 - Mar 2013

  Freelance consultant working primarily with C Space (formerly Communispace Corporation) in analyzing statistical and qualitative data that provided clients direction and insights for current/future product and service offerings for major influencers in the financial services, consumer package goods, retail, and hospitality industries. ★ Highlights ★ ➡ Collaborated with an extensive confidential client list in capturing insights and voice-of-the-customer feedback to drive executive-level decision-making. ➡ Created report products utilized throughout client organizations for strategic planning, business development, new product innovation, and tactical marketing plans. Show less



OneSource Information Services Inc.（china）

• Consumer Services
• 1 - 100 Employee

• Client Services Consultant

  • Apr 2004 - Jun 2005

  Worked with strategic sales team focused on the acquisition, growth and retention of clients in the professional services vertical market. ★ HIGHLIGHTS ★ ➡ Achieved superb sales success through understanding customer expectations and desired business results, then building appropriate strategies, tools, and programs to deliver those results. Worked with strategic sales team focused on the acquisition, growth and retention of clients in the professional services vertical market. ★ HIGHLIGHTS ★ ➡ Achieved superb sales success through understanding customer expectations and desired business results, then building appropriate strategies, tools, and programs to deliver those results.



InteQ Corporation

• IT Services and IT Consulting
• 1 - 100 Employee

• Services Delivery Manager/Account Manager

  • Aug 2000 - Dec 2002

  Single point of contact responsible for ensuring client satisfaction and managing client expectations throughout the client lifecycle for this dynamic start-up venture. Responsible for business-level support for the InfraServicesTM, which delivered proactive monitoring, notification, reporting and remote support services for IT infrastructures. Single point of contact responsible for ensuring client satisfaction and managing client expectations throughout the client lifecycle for this dynamic start-up venture. Responsible for business-level support for the InfraServicesTM, which delivered proactive monitoring, notification, reporting and remote support services for IT infrastructures.