Experience

Sun and Sky Entertainment

• United States
• Music
• 1 - 100 Employee

• Director of Development, Sun and Sky Entertainment

  • Sep 2018 - Present

  Head of Management Division, Creator and Influencer Development, Marketing Partnerships, Sponsorship Lead, Television Co-Producer, Digital Music Placements Head of Management Division, Creator and Influencer Development, Marketing Partnerships, Sponsorship Lead, Television Co-Producer, Digital Music Placements



Small Window Entertainment

• 1 - 100 Employee

• Director of Music Strategy & Partnership Marketing

  • 2010 - Present

  Handles all music strategy as it pertains to management, artist development, and marketing. Directs teams in all categories including touring, event production, marketing plans and program creation and execution, licensing, social media analysis, digital marketing, web content and design, CRM/loyalty efforts, and strategic partnerships. Identifies, develops and evaluates marketing strategies based on knowledge of company objectives, market trends and consumer research. Instrumental in all areas of business development: establishing new clients, building relationships and finding innovative partners. Handles celebrity product placement and influenced marketing. Pairs nonprofits with entertainment entities to create new partnerships and sponsorship opportunities. Show less



Tribune Publishing Company

• United States
• Newspaper Publishing
• 300 - 400 Employee

• Copywriter, eCommerce

  • Jun 2015 - Feb 2017

  Writes all marketing advertising copy for LA Times, Chicago Tribune, and RedEye Stores; in addition to 8 other markets throughout the country Handles copy across all platforms: Print, Digital, Email, Product Description and Landing Page Responsible for all email and subject line testing for 250k to 1mil emails weekly; oversees SL testing Works with eCommerce manager to strategize campaigns from a marketing perspective Uses overall marketing knowledge and applies it to campaign strategy, language and design Show less



POC Media

• France
• Newspaper Publishing
• 1 - 100 Employee

• Manager of Strategic Partnerships

  • 2008 - 2010

  Covered LA, NY, Chicago, and Nashville markets Strategic partnership analysis and campaign creation Pairs fortune 500 companies and big brands with entertainment entities to develop co-branded campaigns, product placement, cross promotions, sponsorships, and licensing deals Project manages website development, product launches, concert production, special event marketing, viral campaigns, music placement, and advertising Manages record label, movie studio, and sports league relations and client day-to-day. Secures retainer contracts with such clients as FOX Sports, NFL Network, Speed TV, MTV, Spike, MLB, NFL, NBA, NHL, Nascar, Disney, major record labels such as Island Def Jam, Capitol, Atlantic, Sony, Columbia, UMG Nashville, etc Works with artists, record labels, and management companies to obtain licensing deals for POC's digital music site. Show less



TravelClick

• United States
• Hospitality
• 300 - 400 Employee

• Email Marketing Manager, Marketing Specialist & Communications Manager (COC)

  • 2007 - 2008

  Work with product management to drive the delivery of all digital marketing campaigns; create, design and write targeted emails Establish processes for tracking performance and trend, interpret and report findings to company and formulate best practices for email campaigns Extensive use of ExactTarget and excel conversions. Work with product management to drive the delivery of all digital marketing campaigns; create, design and write targeted emails Establish processes for tracking performance and trend, interpret and report findings to company and formulate best practices for email campaigns Extensive use of ExactTarget and excel conversions.



Atlantic Records

• Musicians
• 700 & Above Employee

• Product Manager, Radio Promotion, Strategic Marketing, Artist Relations

  • 2004 - 2007

  Supervised and directed company's efforts for a number of artists on Atlantic's roster including Simple Pan, Uncle Kracker, Kid Rock, The Click Five, Trans-Siberian Orchestra, Gia Farrell, and MGM movie soundtracks; involved in all aspects of creative and marketing process as well as artists' day to day; Instrumental in the huge sensation of the Warner Bros Happy Feet soundtrack and movie and the international success of The Click Five (Top 5 single in Asia) & highest US debut for a new rock artist in 2005 Created and implemented comprehensive marketing plans for length and future of each project (CD & artist development) Formulated budgets with senior management and manage all spending throughout life of project Managed label departments including publicity, sales, marketing, radio promotion, new media, international, a&r, production, etc to execute vision for project Responsible for scheduling and overseeing production and design, merch and advertising, new media banner ads, email blasts and the digital space. Tour Marketing: Handled Lava ticket buys for company, worked with venues and promoters for publicity and promotional needs, meet and greets and credentials Strategic/Lifestyle Marketing: Dealt with brand partnerships/sponsorships, product placement, co-branding, cross-promotions, sports marketing, online gaming companies, ad campaigns, instore play (airlines, department/clothing stores, action sports shops, restaurants, bars), gift bags, samplers Arranged and set up all meetings; submitted all prcd, advance, sampler and goldstamp orders for company; liaison between company and production; responsible for hotline summary, marketing updates, one sheets and artist itineraries; maintained release schedule; handled all billing for marketing department Show less



WEA

• Musicians
• 100 - 200 Employee

• Midwest Sales and Promotion

  • 2002 - 2004

  New Media: Created artist and Lava newsletters, entered and updated news to both artist site and Lava website Lifestyle Marketing: Dealt with brand partnerships/sponsorships, product placement, co-branding, cross-promotions, sports marketing instore play (airlines, department/clothing stores, action sports shops, restaurants, bars), gift bags, samplers Artist Relations: Handled artist and employee gifting, company parties, new release parties Assembled and presented information on new releases and focus titles for WEA conference calls, sales & promo meetings, account conventions, etc Coordinated on/off site sales, in stores, meet and greets, listening parties, soundcheck parties, and other events Managed internship program; hired interns and implemented marketing projects; communicated with schools to evaluate interns' growth Responsible for acquiring LDs for national and regional advertising; worked with advertising and merch planners; obtained artwork, cable spots, etc Supplied retail, radio stations, and record pools with promotional CDs, p.o.p., biographical information, and marketing tools; Established working relationships with retail accounts, promoters, and radio staff Handled ticket buys, designed artwork, composed statistical report memos, compiled radio station and DJ mailing lists, and conducted other administrative duties Show less