Erica Trethewy
Sales Integration Manager at Sunrise Identity- Claim this Profile
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Topline Score
Bio
Carlene Carl
Erica was a driving force behind a large-scale, $2M retail program transition and implementation project for my client's uniform program. Erica's consistent take-it-on attitude stands out in the crowd. She is detailed, consistent, dedicated and knowledgeable. This program was a great success because of her ability to work cross-functionally, get buy-in and implement a solid process. I value and trust in Erica's recommendations and abilities.
Carlene Carl
Erica was a driving force behind a large-scale, $2M retail program transition and implementation project for my client's uniform program. Erica's consistent take-it-on attitude stands out in the crowd. She is detailed, consistent, dedicated and knowledgeable. This program was a great success because of her ability to work cross-functionally, get buy-in and implement a solid process. I value and trust in Erica's recommendations and abilities.
Carlene Carl
Erica was a driving force behind a large-scale, $2M retail program transition and implementation project for my client's uniform program. Erica's consistent take-it-on attitude stands out in the crowd. She is detailed, consistent, dedicated and knowledgeable. This program was a great success because of her ability to work cross-functionally, get buy-in and implement a solid process. I value and trust in Erica's recommendations and abilities.
Carlene Carl
Erica was a driving force behind a large-scale, $2M retail program transition and implementation project for my client's uniform program. Erica's consistent take-it-on attitude stands out in the crowd. She is detailed, consistent, dedicated and knowledgeable. This program was a great success because of her ability to work cross-functionally, get buy-in and implement a solid process. I value and trust in Erica's recommendations and abilities.
Experience
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Sunrise Identity
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United States
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Advertising Services
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1 - 100 Employee
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Sales Integration Manager
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Dec 2016 - Present
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Marchex
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United States
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Technology, Information and Internet
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100 - 200 Employee
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Senior Project Manager
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Sep 2015 - Present
- Lead projects from idea inception, through project management and delivery for fortune 500 companies including GM, T-Mobile and AT&T - Lead all large enterprise projects that fall outside of the company’s normal product offerings - Work with product and sales on rolling out alpha and beta products. Create process documentation and work with the different internal teams for product to go GA - Align internal resources, engineering, product, sales and operations teams around project… Show more - Lead projects from idea inception, through project management and delivery for fortune 500 companies including GM, T-Mobile and AT&T - Lead all large enterprise projects that fall outside of the company’s normal product offerings - Work with product and sales on rolling out alpha and beta products. Create process documentation and work with the different internal teams for product to go GA - Align internal resources, engineering, product, sales and operations teams around project deliverables, creating internal timelines, roles and responsibilities documentation - Co-lead internal initiative on phone number inventory management helping to save over $300K in telco fees - Project managed successful beta SMS call center trial for T-Mobile telesales end-to-end
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Advertiser Operations Manager
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Jul 2014 - Sep 2015
- Managed revenue pacing process with internal team stakeholders and executive leadership, which contributes 33% off overall company’s revenue - Help manage and grow existing clients on pay-per-call, MoM growth of existing clients by 5% on YoY basis - Worked with account management and engineering teams to collect and automate client conversion data - Hired, managed and trained off-shore resources for an international product in beta - Created process and managed end-to-end… Show more - Managed revenue pacing process with internal team stakeholders and executive leadership, which contributes 33% off overall company’s revenue - Help manage and grow existing clients on pay-per-call, MoM growth of existing clients by 5% on YoY basis - Worked with account management and engineering teams to collect and automate client conversion data - Hired, managed and trained off-shore resources for an international product in beta - Created process and managed end-to-end implementation with all of T-Mobile’s Call Center’s to acquire ad spend data, measuring online to offline conversions. Helping to grow customer by 40% - Gathered, compiled and analyzed complex data sets. Summarize findings, identify performance trends, and make actionable recommendations - Improved the quality of reporting by working with the business team to identify reporting needs, define report specifications, and develop reports to meet user needs
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Strategic Account Manager
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Oct 2013 - Jul 2014
- Grew portfolio of accounts to generate 10% of agency’s revenues in 2014 - Worked with other account managers to grow their clients through publisher selection and optimization tactics - Participated in the product feedback loop helping to create new features within ad serving platform - Worked with clients on daily basis around account performance, expectations and reporting need - Found innovative solutions to problems and processes to ensure client success
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BDA, LLC
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United States
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Advertising Services
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700 & Above Employee
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Senior Sales Integration Manager
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Mar 2010 - Oct 2013
- Managed director and executive level cross functional team responsible for looking at all large sales opportunities over $100K. Team focused on maximizing revenue, minimizing margin erosion, accessing risk and overall project management - Presented periodic dashboard reports on the current projects, future opportunities and client issues - Conducted and coordinated postmortems on orders that have not met client expectations - Identified, developed and executed micro-websites for… Show more - Managed director and executive level cross functional team responsible for looking at all large sales opportunities over $100K. Team focused on maximizing revenue, minimizing margin erosion, accessing risk and overall project management - Presented periodic dashboard reports on the current projects, future opportunities and client issues - Conducted and coordinated postmortems on orders that have not met client expectations - Identified, developed and executed micro-websites for existing clients for quick turn opportunities to maximize sales and profitability - Responsible for launching new retail websites for fortune 500 clients. Worked with clients and sales team as a liaison allowing for a seamless transition. Provided overall guidance and tools to define requirements, including the following; project timelines, marketing calendar and website design/strategy/back-end set-up. - Worked cross departmentally identifying processes that are broken and help to pinpoint root causes and implement changes. Created SOP’s and training documentation. - Successfully implemented and designed Agile, PLM as part of a full scale Oracle implementation Created a contractual database on SharePoint that manages over 500 client and licensor contracts
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Program Manager
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Aug 2007 - Mar 2010
- Managed strategic relationships and online merchandise stores for: Intel, Alltel, Dell, PwC - Responsible for online programs P&L’s, hitting revenue and margin targets - Created and executed on marketing calendars unique to each client and their initiatives - Reviewed and approved all initial buys and reorders to ensure in-stock rates, key driver in-stock rates and WOS meet contractual SLA’s - Managed product assortment and lifecycle, including sell thru, markdown and obsolete… Show more - Managed strategic relationships and online merchandise stores for: Intel, Alltel, Dell, PwC - Responsible for online programs P&L’s, hitting revenue and margin targets - Created and executed on marketing calendars unique to each client and their initiatives - Reviewed and approved all initial buys and reorders to ensure in-stock rates, key driver in-stock rates and WOS meet contractual SLA’s - Managed product assortment and lifecycle, including sell thru, markdown and obsolete inventory - Prepared and conducted QBR’s, based upon contractual scorecard metrics and client initiatives - Enforced contractual agreements pertaining to royalty payout, consignment and acquired merchandise
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Senior Analyst
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Jun 2006 - Aug 2007
- Analyzed and projected sales and inventory levels for over 20 retail inventory merchandise programs - Designed sku stratification model and prepared forecasts to maximize sales and profit margins - Prepared pricing recommendations, ensuring retail price targets and profitability of full assortments - Collaborated with Sales, Marketing, PD, and upper management to enable forecast accuracy - Accountable for program in stock rate of 98% and 100% in-stock rate of key drivers -… Show more - Analyzed and projected sales and inventory levels for over 20 retail inventory merchandise programs - Designed sku stratification model and prepared forecasts to maximize sales and profit margins - Prepared pricing recommendations, ensuring retail price targets and profitability of full assortments - Collaborated with Sales, Marketing, PD, and upper management to enable forecast accuracy - Accountable for program in stock rate of 98% and 100% in-stock rate of key drivers - Managed markdowns and reorders based upon sku performance - Created process documentation including process controls and associated KPI’s
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Seattle Cotton Works
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Greater Seattle Area
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Production Manager
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Jun 2004 - Jun 2006
- Worked with supplies/agents/factories on a daily basis to ensure accuracy and timeliness - Supported all sales reps, internal customers and worked directly with retail buyers - Assisted in forecasting replenishment programs for major retailers; JCPenney, Kohl’s, Macy’s - Monitored all incoming purchase orders to ensure EDI and order accuracy - Forecasted monthly sales volume to determine cash flow - Worked with supplies/agents/factories on a daily basis to ensure accuracy and timeliness - Supported all sales reps, internal customers and worked directly with retail buyers - Assisted in forecasting replenishment programs for major retailers; JCPenney, Kohl’s, Macy’s - Monitored all incoming purchase orders to ensure EDI and order accuracy - Forecasted monthly sales volume to determine cash flow
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Macy's
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United States
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Retail
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700 & Above Employee
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Assistant Buyer Men's Tailored Clothing and Missy Separates
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Mar 2000 - Jun 2004
- Created and developed plan-o-grams for store sets - Analyzed sales, markdowns and receipt flow - Responsible for creating promotional cadence and advertising layouts - Worked with vendors on negotiating RTV’s, off price opportunities and margin assistance - Communicated with stores and regional teams on stock levels and customer service issues - Developed vendor and departmental sales/inventory/margin plans
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Department Sales Manager
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Jul 1999 - Mar 2000
- Completed extensive executive management training program - Managed Men’s and Women’s Shoes and Intimate apparel - Responsible for merchandising sales floor and sale set - Trained and hired new sales associates
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Education
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University of Washington
Bachelor’s Degree, Cell/Cellular and Molecular Biology