Erica Spado
Marketing and Communications Manager at United Way of the Mohawk Valley- Claim this Profile
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Bio
Zach Smalt
Erica Spado is a complete player. It’s beyond rare to find someone who can each day demonstrate the difference between traditional media and digital-first content, yet rarer still someone who brings a thoughtful and deft touch on sensitive topics coupled with a deep care for her community. Erica is always willing to learn new things and, just as importantly, willing to listen. We consistently turned to her to find the best approach to digital storytelling — the most engaging and impactful. Knowing that each day she’s telling the stories of her hometown and guiding others to take that step with her, we are beyond proud and eternally grateful.
Zach Smalt
Erica Spado is a complete player. It’s beyond rare to find someone who can each day demonstrate the difference between traditional media and digital-first content, yet rarer still someone who brings a thoughtful and deft touch on sensitive topics coupled with a deep care for her community. Erica is always willing to learn new things and, just as importantly, willing to listen. We consistently turned to her to find the best approach to digital storytelling — the most engaging and impactful. Knowing that each day she’s telling the stories of her hometown and guiding others to take that step with her, we are beyond proud and eternally grateful.
Zach Smalt
Erica Spado is a complete player. It’s beyond rare to find someone who can each day demonstrate the difference between traditional media and digital-first content, yet rarer still someone who brings a thoughtful and deft touch on sensitive topics coupled with a deep care for her community. Erica is always willing to learn new things and, just as importantly, willing to listen. We consistently turned to her to find the best approach to digital storytelling — the most engaging and impactful. Knowing that each day she’s telling the stories of her hometown and guiding others to take that step with her, we are beyond proud and eternally grateful.
Zach Smalt
Erica Spado is a complete player. It’s beyond rare to find someone who can each day demonstrate the difference between traditional media and digital-first content, yet rarer still someone who brings a thoughtful and deft touch on sensitive topics coupled with a deep care for her community. Erica is always willing to learn new things and, just as importantly, willing to listen. We consistently turned to her to find the best approach to digital storytelling — the most engaging and impactful. Knowing that each day she’s telling the stories of her hometown and guiding others to take that step with her, we are beyond proud and eternally grateful.
Experience
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United Way of the Mohawk Valley
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United States
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Fundraising
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1 - 100 Employee
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Marketing and Communications Manager
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Oct 2021 - Present
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CBI Cables
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United States
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Director Of Communications
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Aug 2019 - Sep 2021
Marketing enthusiast helping to develop and communicate CBI Cables company messaging through strategic planning, writing, and customer interactions. Marketing enthusiast helping to develop and communicate CBI Cables company messaging through strategic planning, writing, and customer interactions.
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WKTV NewsChannel 2
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Digital Content Manager
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Nov 2018 - Aug 2019
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Digital Content Producer
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Oct 2013 - Nov 2018
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Education
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2006 - 2010
SUNY Cortland
Bachelor's degree, Spanish Language and Literature -
2012 - 2013
FSU
Master of Arts - MA, New Media Journalism
Community
