Erica Soble
Ecommerce Team Lead North America, Amazon at PositecUSA- Claim this Profile
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Bio
Experience
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PositecUSA
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United States
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Manufacturing
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1 - 100 Employee
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Ecommerce Team Lead North America, Amazon
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Aug 2022 - Present
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Senior National Account Manager, Amazon
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May 2021 - Aug 2022
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National Account Manager, Amazon
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Sep 2018 - May 2021
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eCommerce Sales Manager
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Jan 2017 - Sep 2018
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American Standard Brands
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Manufacturing
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700 & Above Employee
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National Account Manager
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May 2015 - Jan 2017
• Achieved market share and sales growth gains through a collaborative product and design process and negotiated final product selection and placement during product line reviews• Analyzed performance of existing product portfolio to recommend and execute changes to improve performance• Forecasted based on sales lift initiatives, new product placement, seasonality, competitive displacement, product cannibalization• Collaborated with channel marketing to create merchandising POP, packaging and literature used in all stores• Worked with cross-functional teams internally and externally, including engineering, product management, finance, marketing, quality assurance and operations to development and implement successful sales programs• Launched $10M kitchen sink program • Sold in and re-launched Grohe faucet brand at Lowe’s
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National Account Manager E-Commerce
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Aug 2013 - May 2015
• Managed relationships with key accounts including Amazon, Home Depot, Lowe’s, Build, and Menard's• Collaborated with product team, creative brand team, and sales team to execute new product launches online• Enhanced presence in ecommerce through additional content, product selection, and lead time/operational efficiencies• Worked closely with creative brand team to create effective online marketing content• Worked with finance to execute strategies for promotional and marketing activities across online retailers
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Channel Marketing & Sales Manager
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Feb 2012 - Aug 2013
• Managed and maintained all Planograms• Provided SKU Maintenance and Pricing Changes internally and at Home Depot• Co-developed and implemented key customer integrated marketing campaigns and supported the team in Over & Above spending• Managed Product Line Review process and presentations• Analyzed retail product runs and managed a database of run charts• Developed tool to deliver comprehensive analysis for online consumer reviews and assemble and provide feedback to the organization
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The Scotts Miracle-Gro Company
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United States
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Consumer Goods
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700 & Above Employee
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Intern
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May 2011 - Aug 2011
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