Experience

Virginia State University

• United States
• Higher Education
• 300 - 400 Employee

• Interim Director of Marketing & Communications (College of Agriculture)

  • Sep 2022 - Present

• Assistant Director of Marketing & Communications (College of Agriculture)

  • Jul 2019 - Sep 2022

  In this position, I assist with the overall direction and management of the VSU College of Agriculture's Marketing and Communications Department to support the College’s public awareness goals, as well as those for the statewide Virginia Cooperative Extension system and the Southeastern 1890 land-grant system (by working to support AEA and ARD initiatives). Dually, I serve as Webmaster for Virginia state agency 234, and direct all digital marketing initiatives and policy for VSU’s College of Agriculture (COA), to include, but not be limited to email marketing, social media management, database development, and data analysis in order to support programmatic goals and stay compliant with state, federal and other grant funding regulations and objectives. Show less

• Digital Marketing Manager (College of Agriculture)

  • Nov 2015 - Jul 2019

  In this role, I help Agriculture, Financial, and Family Specialists effectively disseminate their messages to the citizens of Virginia digitally. Here are my key areas of focus within this position:Build and manage website(s) using HTML, CSS, Python, Javascript, Cascade CMS, and SquarespaceManage & enhance brand awareness in a digital spaceDrive traffic to websites and social media pages through researched keywords, SEO/SEMIdentify, evaluate, and manage new digital technology & tools to enhance our internal workflow and external customer experiencesMeasure analytical data to create baselines and goals to better optimize our email and event marketing, and social and web experiencesDevelop & reevaluating digital marketing strategies routinelyManage & grow social media presenceManage & grow email listsInstrument & optimize conversion points for online users Market produced content in a digital spaceAnalyze internal dataManage customer databases using a CRMManage multiple groups of interns to help out with "worker bee" tasksOversee all event promotion Show less



MS Media & Marketing

• Richmond, Virginia Area

• Freelance Marketing Consultant

  • Feb 2014 - Jun 2022

  Freelance work in the following areas: Digital Marketing, Social Media Management, Graphic Design, Web Design, and Marketing Consultation. Freelance work in the following areas: Digital Marketing, Social Media Management, Graphic Design, Web Design, and Marketing Consultation.



Mostly Sugar | Media

• United States
• Media Production
• 1 - 100 Employee

• CEO and Editor-in-Chief

  • Feb 2015 - May 2019

  •Managed all day-to-day operations of the digital publication •Hired and supervised a team of 5 members and various contributors •Created and maintained editorial board •Determined the editorial guidelines and tone of voice for the brand, ensuring that all content produced falls in line with this style •Reviewed all content, articles, and photographs for accuracy and appropriateness, providing suggestions where necessary to improve them •Managed all digital marketing strategies through email, web, and social media •Led all staff meetings •Developed and maintained relationships between the publication and partners, sponsors, and advertisers www.mostlysugar.com Show less



Chesterfield County

• Government Administration
• 700 & Above Employee

• Benefits Specialist

  • Mar 2014 - Oct 2015

  Responsible for interviewing customers and determining their eligibility for a variety of Benefit Programs such as Supplemental Nutrition Assistance Program (SNAP), Temporary Assistance for Needy Families (TANF) and Medical Assistance Programs; giving information to the public; and making appropriate referrals both within the agency and to outside resources. Interviews individuals and families by telephone and in the office to determine eligibility for assistance; explains and interprets programs guidance and customers rights and responsibilities, identifies need for other services and refers to appropriate person or outside agency; organizes and schedules workload for timely completion. Makes collateral contacts to secure needed verifications and related data for processing applications; evaluates information; initiates payment for approved benefits and determines eligibility including amount of assistance; responds to customer changes; knows and carries out procedures through, which the State and County computer systems are accessed and information is entered and obtained. Show less



Wells Fargo

• United States
• Financial Services
• 700 & Above Employee

• Financial Specialist

  • Aug 2012 - Mar 2014

  Responsible for handling incoming financial inquiries. Possesses subject matter expertise regarding the products and services covered. Interacts with people or customers with the objective of assessing and meeting the needs of the customers and/or solving customer problems using consultative approaches; supporting the application process and provisioning products on specific product family and recognizing and uncovering other Wells Fargo products with ability to refer those outside of scope to other Wells Fargo entities. Possesses excellent written and verbal communication skills. Works on special projects as assigned. Show less



Dollar General

• United States
• Retail
• 700 & Above Employee

• Retail Sales Manager

  • Jun 2010 - Jul 2012

  -Actively participating in store walkthroughs with the Store Manager and District leaders to ensure consistency in the quality of service, operation and visual execution; - Ensuring that each customer receives outstanding service by providing a friendly environment, which includes greeting and acknowledging every customer, maintaining solid product knowledge and all other aspects of customer service; - Processing cash/credit/debit purchases at register using a Point of Sale (POS) system; - Supporting the Store Manager in ensuring company standards are followed in accordance with the employee manual and creating a climate of trust and respect within the team; - Physical ability to stand for extended periods, climb a ladder and to move and handle boxes of merchandise (weighing up to 30 pounds) and fixtures throughout the store, which entails lifting, and perform all functions as set forth above; - Performing related duties as directed by the Store Manager. Show less



Virginia State University

• United States
• Higher Education
• 300 - 400 Employee

• Communications Intern

  • Aug 2011 - May 2012

  Assist the internship supervisor in implementing organizational communications and marketing strategies. Work independently and in a team to fulfill organizational goals and initiatives related to programming and events. Film and photograph on an as needed basis. Assist the internship supervisor in implementing organizational communications and marketing strategies. Work independently and in a team to fulfill organizational goals and initiatives related to programming and events. Film and photograph on an as needed basis.